(This is the second of five posts on creating a Fan Page for your Jewish Organization. The first part can be found here. Subsequent posts will cover your Page’s picture, what information to include, what content to create and which applications to use.)
Unlike Abraham, Moses and Madonna, our organizations cannot simply go by just a one-word name. With all of the information on the Internet, it is helpful to be more exact.
In the organized Jewish community in particular, in which names often include similar terms, such as United, Jewish, American, Israel, Friends and Community, it is easy for organizations to be confused with one another.
For example, check out this search for “Temple Sinai” on Facebook:
Between Fan Pages, People and Groups, Temple Sinai yields more than 200 results! Imagine a member or prospect looking for you on Facebookthey are not going to sort through 500 possibilities hunting for the right one, so plan your name so they can find you with ease. Take a look at the results for groups with Temple Sinai in the name:
Try “Jewish, Boston.” Again, there are more than 200 results.
“American, Jewish” yields more than 2,000 results!
Because so many people and institutions are on Facebook, it is so sticky and thus so useful. But you have to be strategic to be successful in this crowded space. Choosing the right name is a critical first step.
Tips for Choosing a Name
Keep it Simple, Sorta
A name should be specific, but it should also be simple. When picking the name for your Page, make sure to balance the simple (Temple Sinai) with the specific (Temple Sinai of Brookline).
Acronyms and the ABCs of Jewish Organizations
Sometimes when you are working at your organization, things seem really obvious, like going by your acronym. Do people know you by your acronym or by your full name? Consider how people might search for you. Perhaps using your full name, followed by your acronym after a dash or in parentheses. This way the organization can be found by name and by acronym.
- The Jewish National Fund, popularly known as JNF, goes by “Jewish National Fund” on its Page.
- BBYO goes only by its acronym on its Page. Notice that regional affiliates of BBYO each have a more specific name; for instance, Boulder BBYO.
- AIPAC goes by both its acronym and its full name, “AIPAC – The American Israel Public Affairs Committee,” on its Page.
Let Your Fans Know What You Are Doing
Even with a specific name, you will want to make sure your name reflects who your Page is for. If your Page is a hub for all your members, then a simple name followed by the community name might be perfect. But if your Page is for a specific aspect of your organization, like the social action division or the young leadership committee, you may want to incorporate that into the name as well.
Examples of Pages with specific names:
Broadcasting Your Name in Big, Shining Light
Bonus! Facebook now allows you to have a distinct URL for your Page. For example, www.facebook.com/darimonline will take you directly to Darims Page. After you have your Page set up, you can register your direct address under the settings. Direct URLs for Pages, however, is limited to Pages with at least 100 fans. When you create your page, you cannot transfer ownership, and you can only post as the PAGE, not as YOU personally. Read more here at Tech for Luddites.
What did you decide to name your Page? Leave us a comment with a link to your Page as an example for the JewPoint0 community.