Leichtag Foundation Social Media Boot Camp, September 2014

See3 Communications and Darim Online presented a one-day intensive Social Media Boot Camp at the Leichtag Foundation Ranch, to help over 70 representatives from a very diverse collection of local Jewish communal organizations learn about the social media landscape and develop specific skills to advance their work.  The following are resources from the September 15, 2014 event.

Opening Workshop: Innovation, Revolution and Social Media

Slides

Handout

 

Twitter:

Slides

 

Tiny Video:

Slides

Handout

 

Personal Learning Networks:

Slides

 

Social Media Policies:

Slides

Download the Social Media Policy Workbook for Jewish Organizations

 

Designing For Engagement

Slides

 

Anatomy of a Media Strategy:

Slides

Handout

The Value Added of Engagement

Originally published on the Grantcraft blog

There are over 500,000,000 users on Twitter – and I am one of them.

As President of a family foundation, I spend my day managing the foundation’s operations and staff, working with partners in the philanthropic and organizational world, and searching for new, innovative projects to invest in. Our foundation advocates for and advances the full inclusion of people with disabilities into the Jewish community. Our focus is on creating lasting change and I work tirelessly in pursuit of creating a fair and flourishing community.

I speak at conferences, conduct interviews with journalists, meet with legislators, and do whatever is necessary to push the issue of inclusion onto the agenda. Like you, I have a very full schedule filled with meetings, phone calls, site visits, and still more meetings.

And then I started tweeting.

Most of my philanthropic friends and foundation colleagues do not use social media, for a variety of reasons. I myself was unsure of how effective Twitter could be in helping to change the status quo. But I embarked on this experiment six months ago to see if I can build community around the issues the foundation advocates for. I understood that it takes time to build an audience and find one’s voice online. Change does not happen overnight.

Of utmost importance was having a Twitter strategy in place. I knew in advance who the influencers I wanted to engage were and connect with, what type of content to push out. Certainly I had much to learn:  how to engage, how to effectively use the platform, when and how to post and how to conduct conversations. Through trial and error I have learned and the early results are encouraging – there has been a definite increase in the number of conversations, retweet and mentions. (Notice I didn’t mention number of followers- that’s not a metric I’m using to measure success). Additionally, my tweeting has brought increased exposure for our foundation’s official account and we have seen a marked upswing in traffic to our blog.

So far, so good.

People ask me why I tweet – especially those who think Twitter is where people post about their morning coffee! I see Twitter as an integral tool to furthering our mission. Here’s why:

– Tweeting allows me to see who the players and influencers in this field are. Connecting with them allows us to share experiences and knowledge.

– Twitter is helping to position our foundation as a thought leader in the inclusion arena.

– It allows me to advocate for the rights of people with disabilities and raise awareness of the issue.

– By showcasing the wonderful work being done by our partners and grantees, we advance their individual missions and contribute to “grantmaking beyond the buck.”

– Social media opens my eyes to other projects out there, the latest news and trends and that allows us to have a finger on the pulse and assist us in becoming a smarter funder.

The central reason why I tweet is because people connect to other people. Putting a face on our foundation’s activities helps create a more intimate conversation and can bring more people into the fold. People connect to my passion, my sense of urgency to create sustainable change and as President, I have a unique voice on the issue people want to hear.

Funding innovative projects is not enough – we want to move the needle. The value of social media is the ability to reach the masses, meet people where they are hanging out and engage them. I want to tap into the energy and passion young people have for issues of social justice and encourage them to become involved, advocate and be at the forefront of change in society. I want to use my newfound connections to urge organizational leaders to make their communities more inclusive.

When I look back in a year or two, I hope to have raised awareness and to have caused more people in the Jewish community to realize the importance of the issue. This will go a long way to realizing our foundation’s mission, one tweet at a time.

Jay Ruderman is the President of the Ruderman Family Foundation. Engage Jay on Twitter and follow the foundation as well to learn more about inclusion.

20 Fun Ideas for Great Twitter Content

This Tuesday, the Jewish Day School Social Media Academy cohort participated in a Twitter tutorial, digging into the tool and exploring ways of maturing your practice on Twitter. Among other things, we talked about ways schools can develop new content to share on this fast-paced, link-driven network. Here are our top twenty. What are your suggestions?

20 fun ideas for Twitter content:

  1. Post your school's sports scores, plays and results.
  2. Tweet photos and bios of your new teachers.
  3. Post your daily lunch or snack menu if you have one.
  4. Tweet school cancelations or delays due to weather.
  5. Tweet articles from local newspapers that discuss your school or issues you care about.
  6. Share a classroom highlight or insight with a photo or Vine video. 
  7. Tweet a unique school picture of the day for a caption contest.
  8. Take photos of rehearsals for a school play or concert and/or post a short Vine video to encourage people to attend.
  9. Tweet quotes from school meetings that are informational or memorable.
  10. Tweet job openings at your school.
  11. Tweet upcoming admission, alumni, and other events as reminders.
  12. Gather "Questions of the Day" from teachers to post (for students as an assignment, or just to model curiosity and learning for your community!). 
  13. Develop a personal learning network by following colleagues and experts in your area (education, Jewish education, specific ages or subjects).
  14. Conduct research using Twitter Search. Ask questions to tap your network.
  15. Create a Twitter List of Alumni, and share it!
  16. Curate and retweet items from related sources (parenting, development, local, Jewish, etc.).
  17. Do #FF (Follow Friday), #SS (Shabbat Shalom) and other weekly traditions.
  18. Share news about alumni and their accomplishments.
  19. Welcome new families to your school community. 
  20. Follow other teachers, schools, alumni, and people in your community and listen to how they use Twitter.

Above image credit: Flickr user MKHMarketing

Footnotes: Content Generation and Curation

Last week, participants in the Detroit Social Media Academy learned about content generation and curation, a topic at the heart of any effective social media strategy. Above are the slides, and below are some important take-aways for thinking about your own content… Take a peek and let us know what you're up to when it comes to content creation and curation!
  1. Content is a connecting force. Think about the classic Jewish study model of chevruta: two people hover over a text, dissecting it, questioning it, comparing it to other sources and their own lives. In the process, they not only develop a deeper relationship with that text and Jewish tradition, but with one another. The text is the connector. That's what good content can do online, in a way that's broader, public, and potentially more inclusive.
  2. Always start with your goals. You have to know what you're trying to accomplish in order to choose the right content – and, by extension, the kinds of conversations – that will help you and your community get there.
  3. Always remember your audience. The people you are trying to reach have their own self-interest, for better or for worse. Practice empathy. If you can tease out the sweet spot, the overlap between what you want to accomplish and what they want for themselves, you'll be able to choose, develop, and share content that's both meaningful to your audience and relevant to your goals.
  4. Events as opportunities for content generation. Pictures, videos, and quotes are all quick, easy things you can grab at an event and make effective content. Think through what else might work for your event, who will be responsible for capturing it, and how you can share it.
  5. Crowdsourcing for content generation. It's important to be transparent about your intentions, but putting a question or enticing message out on social media, then using the responses as a blog post or as another type of content (collect images or links, turn the responses into a graphic, etc.), is a great way to build community and momentum online AND generate meaningful content.
  6. Blog parties for content creation. Some communities are experimenting with hosting IRL (in real life) parties specifically geared towards sharing and documenting stories. Again, you need to be transparent about your intentions, but getting together a small group (and a few laptops) for some wine, cheese, and storytelling can make for a fun opportunity to both build community on the ground and unearth great stories to share.
  7. Have evergreen/recipe content ready to share anytime. Much of the content we share is event or time specific; but having content that's appropriate anytime is a useful way to keep at the front of your audience's mind more often. That way, when you ask them to attend an event or give a donation, it's not coming out of the blue – they've already been in conversation with you and are ready to listen. Lists, recommendations, interviews, profiles, etc., can all be great options, but think about what might work for your community.
  8. Reframe what you're already doing. Be conscious about what you're sharing (get permission for photos, etc.), but anytime you can capitalize on the things you're already doing, or capture moments in real time (think mobile!), you're putting together an authentic experience for your audience and building trust.
  9. Content curation. A curator is a sense-maker. She's someone who knows what's out there, finds the best of it (again, based on her goals and her community), and puts it together in a way that makes a meaningful experience. This means sharing your voice, explaining key points, asking good questions, being attentive to the responses. It means being very aware of what's available and what might be useful to your community. Finding, framing, and sharing other people's content in a way that speaks to who you are and what your community wants is the real opportunity behind content curation. It's a fun, though sometimes challenging, way to build your reputation online.
  10. Curation begins with listening. Listen for good content shared by others. Listen to your community. Listen for responses and be ready and willing to shift and reset if something isn't working.
  11. Next steps? Time to try something new! Listen, plan, and jump in and have fun!
     

How do you create and find great content to share with your community? What else would you like to know about content generation and curation?

Four Lessons from the Replyallcalypse

What happens when 40,000 college students suddenly realize they can email everyone on campus? A lot of crowded inboxes, first of all.

For those who may not have gotten wind of the “replyallcalypse,” here’s the gist. A message went out from the NYU Bursar’s office using an old listserv system. One student, intending to email his mother asking how he should react to the news, accidentally hit “reply all” and shot out a message to the entire student body. He immediately realized his mistake and sent an apology, but it was too late. Replyallcalypse had begun.

The emails that ensued varied from friendly to funny, from inane to downright angry. I highly recommend you check out some of the cream of the crop on this Buzzfeed article and this report from NYU Local.

But beyond the inevitable, aforementioned nonsense that ensued, there’s a lot to learn from this avalanche of emails and their aftermath. Here are a few of the key take-aways:

  1. Transparency rules. Skipping to the end of the story, the NYU employee who originally sent out the email using the faulty system sent a timely and genuine apology out to the student body. He admitted his mistake, took responsibility, and informed the campus as to what was being done to take care of the last of the mess. It brought the whole meshuggas to a classy close.
  2. People want to be heard. I always stress in my coaching and presentation that engaging in social media is an iterative process that begins with listening. While the social media revolution may be about talking, the social media revelation is about listening. That’s where the magic comes from. The fact that so many students sprung on this unusual opportunity to make a joke, ask a question, give a shout-out, or (ironically enough) to tell the others to stop talking and stop crowding everyone’s inbox, proves that ultimately everyone just wanted to be heard.
  3. Don’t underestimate the power of playfulness. The majority of the emails that went out were just, well, silly. One (a personal favorite) asked if anyone had a pencil the sender could borrow. Another sent around a picture of Nicolas Cage, referencing an old internet meme. While that playfulness may seem like nothing more than a waste of time, it also represents the beginning of self-organizing. When Twitter first came out on the market, it was filled with all kinds of foolishness (and that foolishness still exists, no question – just hear me out on this one). But those messages about finding a parking space or having a cheese sandwich for lunch demonstrated the power of the medium. Since then, Twitter users have raised millions of dollars for important causes, helped coordinate uprisings, and even saved lives. I can’t help but wonder: had the replyallcalypse been allowed to continue, what might the students have started? (As an interesting contrast, check out this story.)
  4. It all comes down to connection. The student who accidentally began this whole debacle said, in the end, “I think the best thing to come out of these emails is a rekindled sense of community at NYU (even if it’s based on being stupid).” While we may love technology, and new and shiny things make us happy as crows, social media is all about people and relationships.

Finally, dear readers, choose your technology wisely. Know how it works. Understand what tool is best for the job. And for goodness’ sake, be careful about hitting “reply all”!

Jewish Values and Social Media – Meta Converastion!

This is cross-posted from Miriam Brosseau’s "Clips and Phrases" Tumbler.

Here’s the current state of a conversation about social media and Jewish values happening on my Facebook profile. What would you add?

Ok, everybody – favorite Jewish values and/or texts that could potentially relate to social media. And…go!

(Whaddya think, Anita Salzman Silvert, David Paskin, Rabbi Jason Miller, Elizabeth Wood, Carrie Bornstein, Arnie Samlan? Others?)

Elizabeth Wood Al Tifrosh min hatzibur – Do not separate yourself from the community (i.e. figure out always how to keep yourself connected!)

Irene Lehrer Sandalow Al Tifrosh Min Hatsibur. Social Media makes sure stay you connected to your community.

Miriam Brosseau Whoah, Elizabeth and Irene, you are totally on the same wavelength… and it’s a great call, thanks!

Isaac Shalev Emor me’at ve’aseh harbeh – say little and do lots – should be Twitter’s mission statement

Sara Shapiro-Plevan I’d say that “im ein ani li, mi li” and the rest of that mishna speaks beautifully to the fact that we are nodes in a larger network and not just in relationship with ourselves. Also, Pirke Avot ch. 6 talks about drawing close to colleagues and students, not separating one’s self from community, knowing and contributing to the knowledge of others, and sharpening others’ knowledge as well.

Carrie Bornstein Sara – you JUST beat me to it!

Carrie Bornstein If I am not for myself, who will be for me? (Have a voice in the online world – make your presence known.) If I am only for myself, what am I? (Engage your community – advocate on behalf of others) If not now, when? (Just do it – act in the moment.)

Anita Salzman Silvert I would add the whole Lashon Ha-rah issue. Just using some of the text in a little presentation on the jewish values found in “The Music Man” …think pick a little talk a little…!

Carrie Bornstein Eizeh hu chacham? HaLomed miKol Adam. Who is wise? The one who learns from all others. 

Naomi Malka Da Lifnei Mi Ata Omed—be mindful of your values wherever you go and whatever you say in cyberspace.

Yehudit Batya Shrager The essence of tsniut is being independent of the good opinion of other people. (For the DL on tsniut read “Outside/Inside” by Gila Manolson.) In other words, know what to share and what to keep to yourself and do not define yourself based on how many “friends/followers” you have or how many people “like,” your status updates.

Phil Liff-Grieff malbin panav- it is important to remember that one’s words have serious ripples (sort of a riff on the lashon ha-ra thread….)

Arnie Samlan What about the whole concept of a minyan? That there is a tipping point at which enough human-social energy gathers.

Lisa Narodick Colton Wow, this is great. I’ll add tzimtzum — needing to contract oneself to make room for others to create. good for community guidelines — don’t be a conversation hog.

Larry Brown Excellent topic, Miriam! I believe Pirkei Avot says to find a Rabbi/Teacher and sit at his feet and study. The whole concept of the Oral Torah is that one cannot truly understand Torah simply by reading text, one must learn from others. That is why our ancestors were so reluctant to write it down. Interactive social media can be seen as another way of learning from others.

Paul Wieder Pirsumei Nisah— from Chanukah. Want everyone to know about a miracle? Put it in the window!
“Who is wise? The one who learns from all”- Pirkei Avot
Arba Kanfot— the idea that, while Jews are spread to the “four corners” of the world, we are united.
“A father who does not teach his son a trade teaches him to steal.”— We are required to teach as well as learn, to pass on our knowledge.

Carrie Bornstein In case you haven’t seen it, this thread keeps reminding me of this: http://www.cjnews.com/index.php?q=node%2F90054

Stanley Mieses Kol Yisroel and Derech Eretz. There is no them….only us.

Geoffrey Mitelman I’d add that in our ever-more-interconnected world, g’milut chasadim and tikkun olam are becoming more and more synonymous.

Monday Web Favorites: The #Unselfie Campaign, Giving Effective Feedback, and “Be the Shamash”

It's time for our Monday web favorites, and there is much light to share over Chanukah…

First up: We love the #unselfie campaign! A bit of background…as of last year, the Tuesday after Thanksgiving has been declared "Giving Tuesday," to change the focus from buying and acquiring on Black Friday and Cyber Monday, to giving back and thankfulness. (Fun fact, this was started by the folks at the 92Y in New York.) Meanwhile, the term "selfie" was chosen as the 2013 "word of the year." This year, Giving Tuesday added this cool #unselfie campaign, to get people taking pictures of themselves (or of their faces behind a sign they made) saying/showing what they're doing to give back. Taking and posting an #unselfie could be a great activity for a teen group, for a family to do together, for a synagogue staff to do as a group. It's quick and fun activity to help share the light at Chanukah, and tap into a broader online campaign/conversation.
 

And our next selection: Another great opportunity has come up for tomorrow, this one on the professional development side. The talented  and vivacious Deborah Grayson Riegel is offering a free teleconference on giving effective feedback, Dec. 3rd, 2-3pm Eastern. Click here for details and to sign up.
 

Finally: We've got one more example of a lovely campaign we wanted to share – Shira Kline, also known as Shirlala, is using the eight nights of Chanukah to run a "Be the Shamash" (the candle that lights all the other candles on the menorah) campaign. It's a great example of using your social media to highlight that sweet spot where the things you care about and the things that matter to your community come together and shine. Hosting these kinds of mini-campaigns on your Page, or through any social media outlet, helps keep you at the front of your community's mind. That way, when you're ready to tell them about an event or other offer, they're already listening.

What have been your favorite things on the web recently? Share them in comments, or with Miriam through email, and they could appear here next week! Happy Chanukah, everyone!

Top image credit: GivingTuesday Facebook Page

Monday Web Favorites: Disrupting Conferences, JEDLAB Webinar, and #GivingTuesday

Happy Monday, everyone! Let’s kick off the week with some of the best of the web…

Don’t Plan Conferences, Disrupt Them!

Esther Kustanowitz is a treasure trove of wisdom, insight, and fun when it comes to social media (and many other things). Her recent opinion piece in Haaretz is a must-read for any conference, event, or program planner. Check out “Seven ways to disrupt a Jewish conference” here.

This article on making conferences more interactive is also a useful companion to Esther’s piece.

JEDLAB Webinar: “The $54k Strategy, Step 2”

If you haven’t caught wind of JEDLAB just yet, just wait for the network to do its thing. This growing group of Jewish communal professionals is experimenting with conversation and collaboration on a significant scale, across institutions, regardless of hierarchy and role, and now the group is hosting its first webinar. The theme of undervalued Jewish professionals and the “$54,000 Strategy” is based on this article written by Mark Young, which (originally published in the Journal of Jewish Communal Service) generated a lot of traction on EJewishPhilanthropy, and across social networks, and the conversation continues today – most recently with the upcoming webinar.

From the Facebook event:

Join us to think forward about effecting change in our professional communities as we reflect on a series of pieces about building professional leadership.

Together, we will grapple with the big ideas in Young's piece and elevate them in a public forum, giving us all room for debate and a chance to dig deeper into the core ideas that are moving the conversation. We hope to explore strategic efforts and coalition building that will enable us to take appropriate next steps to move this conversation forward.

Featuring
Mark Young, JTS

and partners in dialogue
Liz Fisher, Birthright NEXT
Jonathan Krasner, HUC
Ken Gordon, PEJE

Faciliated by
Sara Shapiro-Plevan, Rimonim Consulting

Take another look at “The $54,000 Strategy,” and RSVP for the webinar through the Facebook event.

Get Ready for Giving Tuesday

Last week we posted about Thanksgivukkah, so it’s only fair that we post about #GivingTuesday this week. New to #GivingTuesday? Here’s what the website has to say about the day:

#GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. The second annual GivingTuesday is on December 3, 2013. In the same way that retail stores take part in Black Friday, we want the giving community to come together for #GivingTuesday. We ask that partners create and commit to a project for/on #GivingTuesday and then help spread the word to their networks.

#GivingTuesday represents an amazing opportunity for the American Jewish community to engage our communities in tzedakah and tikkun olam. And the #GivingTuesday website offers some great tips and resources to help nonprofits get involved.

Have a web favorite to share? Send it our way via the comments, or email it directly to Miriam, and it could be featured next time!

Monday Web Favorites: #MakeItHappen, Twitter for Nonprofits, and Thanksgivukkah

Monday Web Favorites: #MakeItHappen, Twitter for Nonprofits, and Thanksgivukkah

Happy Monday! We thought we’d take a moment to look back on the week that’s passed and share some of our favorite things that may come in handy for the week ahead. Take a look…

Schusterman #MakeItHappen Campaign:

Got a great idea to make change in your community? The good folks over at the Schusterman Foundation want to help you make it happen! Check out the video below, explore the website, and follow the conversation on Twitter to find out what’s already been submitted and accepted – and to share your idea. The campaign is accepting submissions for all kinds of projects through the end of December.

Twitter for Nonprofits

Twitter, like Facebook, went public last week. Twitter's short messages and frenetic pace can feel overwhelming, but we've found it's a great place for organization to connect with press outlets, develop personal learning networks, and find/curate great content. Have you been struggling with Twitter and not sure where to go from here, or ready to give the 140-character limit a try? Here are some great resources shared this week to help cut through the buzz and tweet like a pro.

 

Don't pass up reading 24 Best Practices for Nonprofits Using Twitter from the smart crew at SocialBrite. Here are a couple of their suggestions that we really like:

  • Don't overcomplicate Twitter
  • Use calls to action
  • Rephrase it, then go again
  • Be gracious

And finally, read through the Top Ten Twitter Dos for Nonprofits. This is a simple, clear article, with some great examples of nonprofits rocking the Twitterverse. Our favorite nugget from this one? "Use Twitter advanced search." Twitter is a great listening tool – use the advanced search to find your people and hear what they have to say!

Thanksgivukkah

By now we all know that many of us are soon to take part in a, quite literally, once-in-a-lifetime event merging Thanksgiving and the first day of Hanukkah: Thanksgivukkah! Much delightful kitsch has been shared in honor of this special occasion…here are a few of our favorites:

JewishBoston.com's impressive collection of 101 Thanksgivukkah-themed pins on this Pinterest board.

The Thanksgivukkah Food Face-off, brought to you by The Jew and the Carrot. Which would YOU rather taste?

And finally, here's a YouTube playlist of some soon-to-be simultaneously classic and defunct Thanksgivukkah tunes, compiled by our friends over at The Jewish Education Project.

AND one bonus favorite thing from the interwebs we couldn’t resist sharing…

This picture and simple story about letting another man sleep on his shoulder on the subway, was dragged from obscurity to virality due, in great part, to the work of Elad Nehorai of PopChassid and Charidy. It’s a beautiful example of kindness, empathy, and the power of the social web.

What have been your favorite things on the Web this week? Share them with Miriam via email or in the comments, and they may be featured next time!

 

Vine vs. Instrgram Video. How Do They Compare?

 

This past week, Facebook launched a video component to their already immensely popular photo platform, Instagram, in order to compete with Vine, the short form video app by Twitter.

Vine

vine_icon.png Launched by Twitter, Vine is a micro-video app that allows you to record six-second videos on your phone and share them on Vine and Twitter. You can record all 6 seconds at once, or break up the six seconds to record separate images in a series or "stop motion" style. Vine then displays the videos in a loop, similar to a GIF.  (Yes, you might be thinking, 'aren't animated GIFs so 1999?'  Yes, but they are making a retro comeback, especially through Tumblr and with new tools like Vine).  In some cases the looping effect holds your attention longer, and allows for a deeper understanding of what might appear simple on the surface.  But in some cases the looping effect can be annoying.  Perhaps in the future Vine will allow it as an option.

After downloading the app, you can start and stop the video by tapping and holding the screen. When finished, you simply upload the video and can add comments and hashtags. Similar to Twitter, when tagged, a video can be seen by anyone, but you only see videos by users you follow in your feed. Vine videos can be embedded anywhere on the web and uploaded to Twitter and Facebook as well. A quick Vine tutorial is here.  Warning: it's slightly more than 6 seconds!

Instagram Video

instagram-icon.pngTo compete with Twitter’s new mini-video feature, Facebook launched its own version of Vine, via Instagram.  Instagram video is not a separate app, but rather incorporated within Instagram. Users simply download the updated version of the app and a new video button appears when taking photos on your phone. This video feature can be started and stopped like Vine, but can record up to 15 seconds and allows for editing and filters, similar to Instagram photos. Unlike Vine though, Instagram video can only be uploaded via Instagram or Facebook, whereas Vine can be embedded anywhere on the web.

Instagram video also includes a cover photo (you can choose which frame of the video you want to show when it's displayed as a still image — it doesn't have to be the very first frame), and video stabilization.  These videos do not loop as Vine does.  A quick Instragram tutorial is here.  Also more than 15 seconds!

 

So what should I be using?

Vine does have the largest audience in terms of short video app users. But that audience is only 11% of the total video sharing market, whereas Instagram holds 35% of the photo sharing market, and has 130 million users. Despite the newness of Instagram and the fact that you're not currently able to embed those videos, its audience and relevancy eclipse Vine’s, and it offers more features.

The looping of Vine and the ability to embed the videos elsewhere online can, and will, probably be added to Instagram in the future. But since both are free, it doesn’t hurt to download both and see which one you like better.  If you're already a regular Instagram user, it may make sense to integrate your short format video work into that existing channel.  If you have not created an Instagram channel for your organization, you may find Vine more attractive since you can embed those videos elsewhere to augment other channels.

Here’s a breakdown via TechCrunch (read the whole article here):

instagram-vs-vine5.jpg