Effective use of social media is critical today for being seen and understood, and developing relationships between and among your community members. This free 5 part series on the most important social media topics for synagogues today covers important and timely topics to help synagogue leaders — from novice to expert — take their digital practice to the next level. These webinars run live in February and March, 2016. You can sign up here for the next sessions in the series, and archives from previous sessions are below
Thanks to UJA-Federation of New York for supporting this series!
VISUAL STORYTELLING
Resources:
Pause Before You Post Video
G-dcast videos (good for curation!)
iMedia Connection
Connected Congregations (more on building relationships and community)
A few synagogue Instagram accounts as examples:
Central Synagogue, New York (promotional)https://adwords.google.com/KeywordPlanner
Temple Israel, Memphis (people focused)
Sixth and I, Washington DC (events and great visuals)
Flickr
Hootsuite
Buffer App
Creative Commons Licenses
PAID MEDIA
More about the trifecta of owned, earned and paid media.
Google Grants — apply here!
Facebook Ad Resources here and here.
Get started with Facebook ads!
COMMUNICATING FOR SOCIAL
Slides: http://www.slideshare.net/darimonline/the-new-rules-community-building-in-the-age-of-social-maturing-your-synagogues-social-media-practice
The first TV commercial and a bit more about broadcast vs. social:
Examples shared:
Temple Israel on FB: https://www.facebook.com/TempleIsrael/
Chevra Ahavas Yisroel: https://www.facebook.com/chevraahavasyisroel/
Sixth and I: https://twitter.com/sixthandi
Blog post from The Community Synagogue: https://commsyn.org/blog/our-community-theater-tabernacle
RESOURCES MENTIONED:
Social Media Policy Workbook: https://darimonline.org/smpw
Facebook Pages vs. Groups: http://mashable.com/2014/10/19/facebook-pages-groups-profiles/#rOHCfPl_amqU
Making Facebook Groups Rock (Miriam Brosseau on Beth Kanter’s blog): http://www.bethkanter.org/facebook-groups/
What is a hashtag? http://mashable.com/2013/10/08/what-is-hashtag/#FX58SJ6pXuqN
Good times to post on social media (but do your own testing and see! Facebook Pages have great “insights” data): https://nonprofitquarterly.org/2014/04/03/infographic-optimal-times-to-post-on-social-networks/
CONTENT STRATEGY AND EDITORIAL CALENDARS: REPRESENTING YOUR BRAND ONLINE
Finding your voice: Social Media Policy Workbook
Darim’s guest blogging guidelines
CROWDFUNDING
Slides: http://www.slideshare.net/darimonline/intro-to-crowdfunding
Links to platforms: