Blog

Happy Healthy Nonprofit A Review

At this time of year, we take time to reflect on ourselves over the past year, and to set intentions for how we will be in the coming year.  All of us have room for improvement (think about Carol Dweck's "growth mindset") to become our best selves.  Our personal well-being — physical, mental and spiritual
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Maturing Your Social Media Practice for Synagogues: Follow Up Resources and Archives

Effective use of social media is critical today for being seen and understood, and developing relationships between and among your community members. This free 5 part series on the most important social media topics for synagogues today covers important and timely topics to help synagogue leaders — from novice to expert — take their digital
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NTCjews: Join Us at the Nonprofit Technology Conference

Have you been to the Nonprofit Technology Conference?  No?  Oh boy, you've gotta come.  It's a gathering of about 2000 of the country's most interesting do-gooders who use technology in any part of their work — from marketing and communications, to fundraising, to data management, and innovative leadership for cutting edge organizations. Each year, we
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The Power of an Invitation

Uber and AirBNB are proving the power and opportunity of a bottom-up model of organizing.  Empowered with technology, their own creativity and initiative, people today are less reliant on institutions than ever to achieve their own needs.  At the same time, smart platforms are critical for activating their curiosity and motivation. So too in the
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Words vs. Word of Mouth: The Difference Between Owned, Earned and Paid Media

“We need to be reaching more people.” The constant refrain we hear from organizations that believe they have something valuable that the world should be paying more attention to. It’s true. But we’re living in an attention economy, where everyone is so flooded with messages, content and noise that all we want to do is
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Organizational Transparency: An Introductory Guide for the Perplexed

“Openness is the chief virtue of the digital age.” – Virginia Heffernan, "Magic and Loss: The Pleasures of the Internet"   Transparency itself isn’t a new concept. In the US for example, nonprofits must publicly file 990s annually. This ensures accountability, and is a requisite for tax-exempt status. But transparency does not begin and end
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Freedom From the Status Quo

Of the many inspiring Passover messages that I read this year, the one that most caught my eye was by Rabbi Jill Jacobs,"Where Slavery Ends and Freedom Starts.", March 30, 2015. Rabbi Jacobs, Executive Director of T’ruah: The Rabbinic Call for Human Rights, shares "it's not always so clear where slavery ends and freedom starts.
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What Do We Mean By “Capacity Building”?

We work on capacity building for organizations seeking to align their organization with the revolution in modern communications. In fact, we think this is so important that it has become a central part of all of our consulting work and this work on capacity gives the best long-term ROI of any activities we can do.
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Content That Travels: Engagement that Jumps From Online to Offline

As organizations invest in building online networks and deeper engagement with constituents, we constantly need to refocus on how that engagement leads to mission-centric action.  It’s not just enough to have eyeballs, or even likes.  What does it look like to design and implement an online strategy that has on the ground impact?  Specifically, how
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