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Two Facebook, or not two Facebook? That is the question

When I started working as a Rabbi in 2009, there were a number of decisions that I had to make: Would I be Rabbi Danny or Rabbi Burkeman? Would I wear a suit every day? And would I set up a professional Facebook account? According to Facebook guidelines, a person is only supposed to have
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Leichtag Foundation Social Media Boot Camp, September 2014

See3 Communications and Darim Online presented a one-day intensive Social Media Boot Camp at the Leichtag Foundation Ranch, to help over 70 representatives from a very diverse collection of local Jewish communal organizations learn about the social media landscape and develop specific skills to advance their work.  The following are resources from the September 15,
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Elul: The Season of Reflection & Iterative Planning

Transitions are always a time for reflection, regrouping, and looking forward.  When a leader retires, the organization must take stock of where they are at, and what they need for the next era.  When a child starts the new school year, parents reflect on how far they’ve come and what milestones they’ll achieve this year. 
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Top 5 Soft and Fuzzy Social Media Lessons

The most valuable mile marker of an organization’s social media maturity is how they integrate the tools, content and social experience into their organization’s operations and overall strategy.  Technology (of any sort) shouldn’t just be layered on top of status quo operations, and it isn't actually about the technology.  Leaders must be insightful about what
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Lessons Learned: Social Fundraising is Social

Editor's note: The Jewish Day School Social Media Academy was a year long program to support schools in developing social media skills and applying them to various areas of their work.  The social fundraising project encouraged schools to launch social campaigns to raise funds which would be matched by the AVI CHAI Foundation.  Schools designed
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Experimenting with Facebooks Boosted Posts

This blog post is part of our series from schools participating in the Jewish Day School Social Media Academy. Our participation in the Jewish Day School Social Media Academy inspired our Marketing Department at Golda Och Academy to tweak our social media strategy and one of the most exciting trials was our experimentation with boosted
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Survey Says: Celebrate Our Community

At the Solomon Schechter Day School of Metropolitan Chicago we are always looking for ways to enhance our process, we believe we have developed a system that is worth sharing. We have included below a description of our process and a screen shot of our planning worksheet on excel. Each week we meet to plan out
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