Blog

These are the Days: Lessons in Content Planning

At The Agnon School, a community Jewish day school located in Beachwood, Ohio, we set out to enhance our social media reach and interaction in order to attract additional students to the school.  One of the first things we did was to conduct a survey of our constituents – primarily our parents and prospective parents
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5 Social Media Lessons for Early Childhood Centers (Plus a Little Healthy Attitude)

When I was first asked to write a blog, I started paying more attention to what other bloggers were writing about and what I liked about their blogs and what I didn’t like.  It became very clear, very quickly what I liked were the ones that were written with a bit of snarkiness to them. 
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3 Key Lessons from the Jewish Day School Social Media Academy

This year, I had the privilege to attend Darim Online’s JDS Social Media Academy together with a team from Frisch. Our team consisted of myself who handles the academic side of our social media, Mrs. Cheryl Leiser, our Alumni Coordinator, Mrs. Rachel Roth, our Director of Development, and Mrs. Elaine Weitzman, our Executive Director. Entering
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Social, More than Media: A Lesson in Involving Others

This year, the Hillel Academy of Pittsburgh embarked on our inaugural social media fundraiser. Seeing how many people we were able to reach was eye opening.  At the same time I realized how many people we could have reached. I learned that on my own, I could put a lot of effort into this type
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It’s Everyone’s Job. Plan For It.

As we often say at the Davis Academy, life is a journey: a journey of learning and discovery; a journey that embraces family and community; a journey that broadens our world.  As we embarked on the 2013-14 school year, our advancement team joined together on a year-long journey to better define what social media looks
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Keep Momentum Over the Summer

The Jewish calendar is great for pacing our lives, for embracing the seasons, and appreciating things in their own time.  Summer, however, sometimes feels like it can derail the communications momentum we've worked so hard to build over the year.  Especially in educational organizations where classes don't meet over the summer (and where staff may
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Teachers Teaching Parents to Parent: A Lesson in Content Curation

Adding value in your social media channels is the number one way to compete in an attention economy.  Knowing what value to add means being empathetic – understanding deeply where the pain points are for your audience, so you know how to help in mission-centric ways. For many parents today, questions around appropriate use of
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