Why I Feel Like Lucy

I’m in Toronto at the NATA conference, the Reform synagogue executive director’s preamble to the URJ Biennial which starts later this week. The participants approach our table and ask all sorts of great questions, from “how much time do I need to spend on this?” to “how are thoughts about privacy changing with all this social media use?”

“Our members are older and aren’t online so I don’t really need to worry about this, right?” The answer: Actually, you do. (Hint: if you’ve got an aging demographic, it’s all that much more important to be engaging younger members and prospects in meaningful and relevant ways, to show that you can serve their needs, and to make sure you still have a vibrant membership in the coming years and decades.)

psych-supp-peanutsMore than anything, I’m providing little tutorials here. “I need a Twictionary!” said one woman. So I pulled up Twitter and walked her through some basic vocabulary and why things like retweets (RT) and hashtags (#urjbiennial) are so useful and important. @joel_elliot said “I’m curious about Twitter, but I don’t know how to get started. So I turned around the laptop and got him signed up. It’s fun, it’s valuable, and it makes me feel a bit like Lucy. Except I’m not even charging 5 cents.

If you’ll be at the URJ Biennial in Toronto this week, stop by our booth (#320) for free advise, a tutorial, or just to borrow our internet if you need. And come to the Tweetup Thurs Nov 5 from 5:30-7:00 at the Intercontinental Hotel Bar — just a casual gathering of people who are using or curious about social media. I promise a fun bunch of “tweeples”. Add that to your twictionary!

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