In our last few postings, we’ve been looking at ways to tell our organizations’ stories through the use of online video. Today, we will explore the basics of creating a media library. This post is based on notes from the Darim Online Learning Network for Synagogues webinar with See3 Communications CEO, Michael Hoffman.
Develop a media library for your congregation. This library should include video, photos, and audio. It is important to organize and annotate materials so that they can be reused and repurposed into many different pieces.
- Determine what to collect for your media library. As previously suggested, review your program calendar with an eye toward collecting material. Document interesting and important things your institution does; capture what it means to be a member of your community. Collect video, photos, and audio.
- Ask videographers for the raw footage as well as the edited product. When you hire a vendor, stipulate in the contract that your organizaiton owns the footage.
- Invest time in watching video footage and logging what is on the tapes. This is a good project for a volunteer or intern.
- Be aware of privacy issues and implement policies. Ask people for their permission to be included in any video or photographs. Institutions are increasingly including photography/video releases into their membership forms. Allow people to opt out/ opt in. Parents need to provide permission for the filming of children. Be sure to have your legal ducks in a row.
For additional resources, see See3’s Guide to Online Video, especially this segment on “Building a Media Library:”
A huge thank you to Michael Hoffman and to the synagogues who participated in these webinars!
Does your synagogue have a media library? What are other tips and techniques do you have to share?
Archives of the recent webinars, “The Age of YouTube: An Introduction to Online Video for Congregations,” as well as previous webinars are available to members of the Darim Online Learning Network. Access to the archives and other webinar-related material can be found on the Darim Online website in Dirah, under “Learning Network Info.”
Not yet a member of the Darim Online Learning Network? Click here for membership information for your organization and to register.