One critical element of a successful online (or offline, for that matter) strategy is professional graphic design that conveys the culture, energy and vibrancy of your community. This was one of the observations that led me to found Darim 8 years ago. Many Jewish organizations (and nonprofits in general) struggle wit budgeting for such professional design services. But it’s really worthwhile, and one good design can provide a foundation for many related designs in the future. A well designed piece (web site, blog, brochure, etc.) conveys that you are high quality in everything you do, and thus grabs a reader’s attention long enough for them to actually absorb what you are saying. The greatest content in a crappy design may never be appreciated.
Idealist.org recently launched a new pro bono program that helps match graphic designers with nonprofits who need such services. (Thanks to the Wild Apricot Blog for bringing this opportunity to our attention!)
This could include anything design-related, from a banner to a new brochure, a website re-design to a promotional video…. Once you post your listing, it will be visible on Idealist as a volunteer opportunity. Then, ADC will reach out to designers all over the world to get them involved.
For more information about how to post your listing for the Pro Bono Design Project (or any other listing at Idealist.org), see the FAQ on the site. Note that there is no deadline for listing and its free for nonprofit organizations, although there is a fee for consultants to register and be listed in the consultants directory.
Have you invested in professional graphic design? Share your experience with us! What was worthwhile? How do you think the design has impacted your relationships with your constituents? If you’ve tried pro bono services (though Idealist, or a local design program or elsewhere), how did it work out. We welcome your words of advice. Leave a comment!