I was putting together a presentation for Jewish communal folks on developing an effective professional presence online, including some bits about the personal/professional continuum, some about reputation management, some about privacy vs. publicy, and other technical tips. Before I finished the presentation, I asked my network: What advice would you give? Here are their answers…
Rebecca: Creating separate lists for professional contacts and adjusting privacy settings accordingly.
Arnie: Ask questions consistently. Value people’s responses. Engage them in conversation. Respect them. Maintain a sense of humor and a sense of perspective.
Deborah: Just like in in-person communication, consider verbal, vocal (tone) and non-verbal (appearance). They all make an impact.
Stephanie: Nothing is truly personal. You must always represent yourself professionally, even in your personal spaces (i.e., your hobby blog, your “personal” Twitter.
Liz: Don’t just “sell” your programs and/or yourself. Also answer others’ posts, share others’ ideas/posts, participate in the on-line community.
Peter: Be a digital role model (easier said then done).
Ken: Don’t just talk to your own pals. Better yet: try and make new pals, as often as possible.
Lisa: Be generous — respond when people ask or share. Also, re Stephanie’s comment which I 100% agree with, look at the ratios of personal sharing, professional sharing/promoting, generosity/appreciation for others, network engagement, etc. Only a small percentage should be the cute things your kids said (that don’t relate to anything else), otherwise professional contacts will have a hard time taking you seriously. All about the ratios.
Mimi: Connecting with people authentically, keeping things light/funny (the new professional) and warm! AUTHENTIC. GENUINE. REAL. HONEST. (Grabbing my thesuarus here ;)).
Asaf: To the point about reputation maintenance online, I think the best term is personal branding. I think from a professional point of view, people should consider their online presence as supporting the brand that is them. This relates to what they post,where they post, and to whom they post.
Isaac: To be a brand you need to have a consistent voice, tone, message and point of view. To be a personal brand, the above needs to be authentic and closely connected to your actual personality and style.
Big thanks to everyone who contributed to this post! Check out the presentation here.
What advice would YOU give?