The High Holidays are just around the corner. How will you use Facebook as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members? How can your Facebook Page be educational, and help your community prepare for Rosh Hashanah and Yom Kippur to make the most of these powerful experiences? Darim is pleased to offer a webinar and webinar/consulting combo to help you tune up your Facebook Page for maximum impact this season. REGISTER HERE or use the form below. WEBINAR: Friday, August 12th 1-2pm Eastern In this one-hour webinar, we’ll walk you through how to use Facebook to engage constituents during this important time of year when you have more of their attention, including marketing your page, when to post, what types of updates are most successful, how to develop a content strategy for the holiday season, how to be personal with Facebook, and more. The webinar recording will be available to all who register to replay or revisit at your convenience. CONSULTING PACKAGE: To provide more support and customized attention, we’re offering one-on-one coaching for up to 8 congregations who want to review their current Facebook activities and strategy in more detail with a Darim consultant. Along with this one hour coaching sessions, you’ll receive a self-evaluation form that will help us identify your organization’s Facebook goals and current challenges using Facebook and a written follow up including tips and suggestions to help propel you forward. Price includes the webinar for up to 5 representatives from your congregation. Webinar: Only $20 Webinar coaching and support: $150 (only 8 seats available!) REGISTER FOR EITHER PACKAGE HERE. Or see the form below. A great kick in the tush to get your Facebook house in order for the busy season! What are you waiting for? Sign up for the webinar, or the full package with coaching and customized support! Our Presenter: Debra Askanase is founder of the social media strategy firm communityorganizer20.com. Debra blogs there about social media, nonprofits and community organizing. A frequent conference speaker, Debra can be found chatting away as @askdebra. Debra has worked with nonprofits for 20 years as organizer, program director, executive director and fundraiser. Debra has worked with many Jewish organizations, synagogues, day schools and other organizations in the US, Canada and Israel.
Consider the following tale: Gloria works for a large and respected nonprofit organization. She tweets occasionally for the organization, but also has a personal account. One day, in an innocent slip of the fingers, she tweets about drinking at a party from her work account instead of her personal one. Not registering the error, she finishes her day as usual. June’s colleague suddenly starts fielding messages from the organization’s constituents about the, ahem, unexpected tweet. How should he react? Or perhaps this little story will capture your fancy: Tom recently Googled his organization and found that there were several blogs discussing a project his team was implementing. He was pleasantly surprised to find such an enthusiastic group advocating on behalf of his organization, but the blog was hosting by an organization with explicit political leanings, and Tom’s organization is specifically non-partisan. Should Tom take advantage of building the organization’s network and strengthening relationships with individuals who could contribute a lot to their work, or should he steer clear of anything that could be interpreted as political? How should Tom respond? Both June’s colleague and Tom could really use somewhere to turn for guidance. The way many organizations are facing these and other questions is by developing a social media policy (we recently blogged about the excellent policy developed by the Avi Chai Foundation here: “Avi Chai Foundation Gets Social”). A social media policy is essentially a document that helps define how different groups associated with an organization should conduct themselves online. It is a valuable and powerful tool. A social media policy helps outline both expectations and possibilities for social media interactions. It acts as a go-to document for any questions or conflicts that may arise. A social media policy can provide a sense of security, knowing your team is approaching social media from the same set of assumptions. It can also, somewhat counter-intuitively, foster a sense of freedom in the use of social media – you can jump into the game with more confidence when you know the rules. Perhaps even more valuable than the document itself is the process of developing a social media policy. It encourages a big conversation, an honest discussion of the values and character of your organization and how they should be reflected online. As Beth Kanter explains on her blog, “…if you want the policy to truly work, you need a process, especially if your organization is still grappling with fears and concerns.” The process can present an amazing opportunity for listening, sharing, and reflection among the people who make your good work possible. Darim is here to help you have this conversation and implement your own social media policy. That way, Gloria’s accidental tweet (a true story which you can find out more about here) and Tom’s political blog posts won’t seem so daunting – with the right approach, they can become opportunities for learning and increased connection with the people who care most about what you do. To dig deeper into this topic and start the conversation, Darim is offering a webinar on social media policies (and because it’s our tenth anniversary, you’re welcome to join us for free). Here is all the information: Social Media Staffing and Policies Tuesday, May 17, 1-2pm Register here: http://bit.ly/lZTGph And we want to hear from you! Does your organization have a social media policy? If so, what did you learn, or how did you grow through the process of creating your guidelines or policy?
We’re 10 years old and positively giddy about it! To celebrate, we are giving out gifts throughout the year! We cordially invite you to our upcoming webinar, Foundations of Social Media, Oct. 19th, 1-2pm ET. This free event is open to everyone — Darim members and those who are not yet members. Click here to register and enjoy this taste of Darim as our guest!* The celebration continues with two more complimentary webinars: our November 3rd event featuring Allison Fine, co-author of The Networked Nonprofit (register here!*), and our January 11th event with the creative team behind Shalom Sesame (register here!*). Sign up for one, two, or all three – but hurry – space is limited!* *Can’t make these webinars? They will be recorded and available to the public; no need to register in advance, we’ll post the links on our blog. Check in for more goodies throughout the year! A very special thank you to our members for being such an important part of our community! As one of our gifts to you, we’re excited to announce our new Open Office Hours program. Drop by for free advice and schmoozing with Darim staff. Click here for our full list of Fall/Winter Events. These webinars are free to all staff and lay leadership of Darim Online member organizations. Not yet a member? Find out more and join us today. Feel free to be in touch with any questions or comments at [email protected]