RSS stands for Really Simple Syndication. With a name like that, you’d think it would be so simple. While RSS can seem confusing, it really is so simple, and so valuable. Imagine a single newspaper delivered to your door every morning with articles on your favorite topics by your favorite authors. And nothing else to slog through. Welcome to RSS!
Common Craft, a great little firm from Seattle has produced a fun, short video to help us understand RSS:
I use Google Reader. There are many good readers out there, but I’ll use this as an example. Down the left side are all the “feeds” I subscribe to. When I run across a blog that I like, and want to keep up with, I click the “subscribe” button — commonly shown as this orange icon. That blog is then added to my reader.
Each morning when I sit down at my computer, I open my Google Reader. It shows me all my feeds down the left. I’ve organized them into folders by topic. The bold titles are the feeds with new posts. I can then scan the posts in the main part of the window, and click on any headline to open a new window to go directly to the blog. This way, I don’t have to remember all my favorite blogs, and remember to go to my “favorites” and take the time to check on each one, or waste time if there is no new content. It all comes to me.
I scan my feeds — I don’t read every single post of every single feed. And if over the course of time I find I’m skipping more than I’m reading, I can unsubscribe in one click and remove that feed from my reader.
This is a very useful way of organizing your own reading to keep up with the most amount of high quality and useful information in the least amount of time. It is also useful to know that this is how an increasingly large percentage of your constituents are aggregating and consuming content online. By RSS enabling your content, your readers will be alerted every time you post something new.
I add new feeds to my reader regularly, as I’m turned on to a new blog, or a trusted friend makes a recommendation. By pulling all of the greatest content together, it makes catching up on my reading a real treat — sometimes even a reward after I’ve completed a big task. What’s on your RSS reader?