The Neverending Haggadah

Every Passover, Jews around the world gather at the Seder table to re-tell one of the greatest stories ever: the Jewish Exodus from Egypt. As much as we love tradition, this year we are giving the Seder ritual a new twist—and we want you to join us!

So, how will this Passover be different from all other Passovers?

Because we are forgoing ye olde faithful Maxwell House Haggadah! We are working with our friends at to pilot their new group collaboration tool to create an online (and downloadable) crowd-sourced Haggadah. Are you up to the challenge for collectively creating a never-ending Haggadah? This is your chance to share content that will add color and depth to another Seder and also to find content that will make your Seder more meaningful. It’s a Haggadah of reciprocity!

5 Steps to Contribute

  • Explore and select 1-2 parts of the Haggadahthat speak to you. Having trouble deciding? We are happy to help you brainstorm.

    • Letter to My Old Master, from a freed African American slave to his former master, asking for his wages for 30 years of service.
    • An English translation of the Seder’s popular, concluding song, “Chad Gadya” (One Goat) with a translation based on the version retold by the Igbo people ofNigeria
    • The Four Adults, a take on the Four Children that reminds us that as adults we have a lot to learn from youth, especially when it comes to social justice. 
  • Upload your content here.  For each section of the haggadah, you may upload original writings, artwork or scan in selections from homemade or non-copyrighted haggadot. . Get creative! Tell your story with a photo, video, tweet, art or a traditional text story. Can you rap? Are you a master puppeteer? Can you say a blessing in pig-Latin? “But hey,” you say, “I already have something created!” Great, new or already published works are welcome! Watch this video that walks users through the simple process of creating and submitting content to 
  • Build your Haggadah. Use the content you have uploaded, mix and match it with other contributions on and, voila, you have your own custom, printable Haggadah. Better add seats to your Seder table!
  • Get your friends to contribute and spread the word. Know some people who might want to contribute content? Know others who would want to mix and match content to create their own Haggadah? Send them this post and our digital toolkit! If you post it online, be sure to use #NeverendingHaggadah. Anyone can contribute and also use the content they find to curate and download a free Haggadah for their Seder. Let’s spread the word.
  • Join our webinar. Still unsure about this whole creating your own Haggadah business? We will be hosting a webinar with Eileen Levinson, the founder of, on March 13 at 1 pm EST. She will provide tips for creating an interactive Haggadah and how to use it in your Seder. For more information and to register for the webinar, click here.

Learn more about The Neverending Haggadah here. If you have any questions, please send them to [email protected].


And We Gather Again at #12NTC

12ntclogoThe Nonprofit Technology Network (NTEN) hosts a phenomenal conference every year — the NTC. Attracting professionals, and lay leaders, from organizations both big and small (actually humongous international orgs as well as tiny local operations), from executive directors to IT staff and program professionals, it is a cornucopia of ideas, tools, strategies and do-gooding-ness. I go because I value the exposure to the best, brightness and most creative people in the field. I learn from the wider nonprofit field in order to bring these ideas, case studies and expertise back to the Jewish community. Over the last few years a few wonderful things have happened:

  • A number of consultants, trainers and experts in the nonprofit technology field have started working, or are increasing the work that they are doing in the Jewish community. Partially this is due to wonderful people and firms discovering the potential and need within the Jewish community, and partially due to increased awareness of Jewish organizations that they can and should be tapping into expertise that isn’t only specifically within the Jewish community. Firms such as Big Duck and Idealware are among them, both collaborating with Darim Online (Big Duck worked with us on the AVI CHAI Technology Academy, and Idealware is co-publishing an upcoming Social Media Policy Workbook with us), and working directly with Jewish organizations.
  • The number of Jewish professionals attending NTC has skyrocketed. Several years ago Brenda Gevertz from the Jewish Communal Service Association and I gathered the handful of attendees from Jewish organizations for lunch one day. The next year we occupied 2 tables and were spilling into a third. Last year we had over 70 representatives, and we are on our way to beat that number next week, even with the proximity to Passover.
  • Darim Online has used NTC as a platform for convening — rather than design and host our own conference, we find it’s much easier (and more efficient, and higher quality and more diverse) to piggy back on the NTC to give our community the technology shot in the arm we so desperately need. Last year in collaboration with the Charles and Lynn Schusterman Family Foundation, and this year in collaboration with both the Schusterman and Jim Joseph Foundations, we are hosting both learning opportunities and social gatherings at NTC.

This year we’ll be gathering Wednesday April 4th form 3:30-5:00pm for learning about networks and how technology can support development and use of networks, and then celebrating and socializing with noshes and drinks at a happy hour from 5:00-7:30. The NTC is in San Francisco this year. The conference is sold out, but if you’re in the area and want to join us, we welcome you! Staff and lay leaders of Jewish organizations are welcome, as are Jews who are interested in technology but work for non-Jewish organizations. Sign up here. You can follow the NTC conference online this year (though unfortunately not our session), and follow the Jews at NTC on the hashtag #12ntcjews

#11NTCJEWS – The Jewish Community at the Nonprofit Technology Network Conference

Thanks to the 70 people who came out this morning to learn, share, problem solve and mature the Jewish community’s use of technology, new models of leadership and creative thinking. Due to the overloaded wifi network (a problem when you bring 2000 techo-philes into one hotel network), the live evaluation and feedbacks were slow to post today. Thus, I’ve embedded them here, both for the participants and others who may be interested. We used Poll Everywhere to enable everyone to text in their questions and see what others were thinking. You can also find the slides and other related links below.

And slides from today:

#11NTCJews – JNMIF & 10 New Rules of the Game

Darim’s Networked Nonprofit Book Club on Facebook:
Recommended book:
The Networked Nonprofit by Beth Kanter and Allison Fine
Empowered by Josh Bernoff
Open Leadership by Charlene Li
Thanks to everyone for coming, sharing and leading. We invite additional comments, reflections, ideas and requests in the comments here. We’ll also be following up with the resources discussed in Rachel’s problem solving session, and emailing updated info, links, roster, etc. to all.

Jewish New Media Innovation Fund Winners Go Beyond Those Awarded Funds

Today the Jewish New Media Innovation Fund announced the winners of the exciting process that help catalyze our community to focus on new media, our missions, and our strategy for the digital age. It was a fascinating experience to read the applications of the final 30, think deeply about the criteria of the fund, collaborate with an extraordinary team of advisors, and work with three visionary foundations. I am honored to have been part of this pilot year, and I hope that this initiative, and others like it, will continue.

While I’m quite excited about the projects that have been awarded funding, I’m even more excited about the broader impact that this fund has had on established organizations, entrepreneurs, and funders alike. Having worked to advance the Jewish community’s use of digital media for over 10 years now (wow, that went fast), I can see that even the announcement of the Fund changed the conversations among staff and lay leaders throughout the Jewish community. While a social media and mobile strategy might have been pushed to the bottom of the agenda over and over again, the Jewish New Media Innovation Fund forced them to put it at the top of the agenda, and to think about it strategically, not just tactically. Regardless of whether or not these ideas were funded today, providing an incentive, structure and time line I’m sure has deepened and advanced the work of many applicants.

It’s also important to note that the criteria used to evaluate the proposals has an impact beyond the short term decision making about fund allocation. For example, one requirement was that the projects would be able to launch or achieve results within 12 months. While in some cases this felt like a really compressed time line, the reality is that we are all in a permanent beta mode — we have to throw ideas against the wall, assess their effectiveness, and continue to refine over time. If you’re spending more than a year putting it together, either the idea wasn’t sufficiently thought out to begin with, or you’re not prepared to develop in an agile and iterative process.

The fund also set a priority on innovation – though the term was fairly broadly defined. In many cases, I think the made applicants really think beyond the obvious. I was impressed by how many applications viewed their mission through a new lens as they developed their applications. While the technology employed may not have been so “innovative” and new, the ways that they were thinking about their work clearly were. Kol hakavod to those that busted through the walls of their buildings, put the freedom of exploration in the hands of their users, and researched technologies, platforms and models outside of their immediate sphere of influence, or even their comfort zones.

There are many more lessons to be learned from the applicant pool, process, and over time, the outcomes of the projects funded. Regardless of who receives a check, this Fund was a tremendous gift to our community. I hope that those who used the opportunity to think in new and deeper and riskier ways will still find inspiration and value from the process, and will resolve to continue to take action on these ideas by incorporating these costs into their operating budget where appropriate, writing other grants, and seeking the support of other funders – foundations and individuals – who also recognize that these tools, ideas and approaches are critical to our communal future.

Are you an applicant to the #JNMIF who didn’t get your project funded this round? How are you going to proceed with this work? What non-financial assistance do you need? Leave your thoughts in the comments.

Top 10 Reasons to Go to the 2011 Nonprofit Technology Conference!

On March 17-19, NTEN will host its annual Nonprofit Technology Conference in Washington, DC. The Schusterman Family Foundation and Darim Online will be there, and we think you should join us. NTC_vert_rgbWhy? Thought you’d never ask … 10) You’ll get to learn from experts in the nonprofit sector in person and learn from their practical experience. 9) Speaking of, where else will you get to attend sessions facilitated by rockstars like Beth Kanter and Allison Fine, authors of “The Networked Nonprofit,” Wendy Harman, of the American Red Cross and Stacy Monk, founder of Epic Change and Tweetsgiving campaigns? (See our list of the top 10 must-attend sessions.) 8 ) A wide range of nonprofit professionals—executives directors, marketing and communications professionals, development and program staff—and organizations will be there. 7) It’s a great way to step outside the silo of our community while creating partnerships and mentorships within it. 6) It’s fun! NTC is not your average stuffy professional conference. You get to enjoy ice cream bars at the mid-afternoon break and cocktails with friends at the After-Party. Yes, you read that right—ice cream and cocktails! 5) We’re offering a discount to the members of our network (see below for how to take advantage). 4) The adventurous-and-always-fun-to-learn-from Esther Kustanowitz will be there. 3) Can we get you a warm chocolate chip cookie with that ice cream bar? 2) Guaranteed free wifi throughout the conference. You’re encouraged to fool around on your iPad/blackberry/laptop during sessions—but only if you’re tweeting or live blogging. Finally, the #1 reason why we think you should join us at NTEN this year is … 1) We’re hosting two really awesome gatherings just for you! The first will take place on the morning of Thursday, March 17, before the NTC officially gets underway. We will gather from 9 am – noon, using these three hours to:

  • Get an update on the state of the Jewish digital union, including a debrief of the results of the Jewish New Media Innovation Fund;
  • Discuss the new rules of the digital game and how they apply to your work;
  • Hear a few case studies of leading practices in the Jewish and nonprofit sectors; and
  • Work through an obstacle-busting exercise based on the issues your organization is facing.

The second gathering will be Friday evening for a light and easy Shabbat dinner. Come to eat, schmooze and continue the conversations sparked by Thursday’s gathering. Nothing fancy—just food, new friends and some time to TGIF. You do not have to register for the entire NTC conference to attend these events (though we do encourage it). Sold? Ready for next steps? Great! A) Sign up for NTEN. To take advantage of our special rate, you will need to follow these steps:

  • If you’re new to NTEN, you’ll have to set up a free and easy account. (Or login to your NTEN account.)
  • Go to 2011 Nonprofit Technology Conference
  • Select “Darim Online” in the “How did you hear?” field when registering to receive the NTEN member rate.

B) Fill out this form to let us know you are coming and if we can expect you for Thursday’s gathering, Shabbat Dinner and/or the entire conference. Again, you don’t have to register for the NTEN conference to join us at one or both of these events. C) Take care of the details like transportation and hospitality. D) Let us know if you have any questions. Until next time! Your friends at CLSFF and Darim Online

Your Invitation to Join the Jews at 11NTC!

Technology, marketing, communications, leadershipall vital ingredients to advancing your mission, all key topics to be discussed at the 2011 Nonprofit Technology Conference (NTC).

CLSFF and Darim Online have worked with the event organizer, NTEN: The Nonprofit Technology Network, to offer the members of our network a discount to attend this important gatheringthanks, NTEN!and we are extending an invitation to you to join us there for an intimate discussion about the role technology and new media has to play in advancing our Jewish organizations.

Need another reason why YOU should attend? Well give you three:

  • Its a rare opportunity to connect with, learn from and share knowledge with peers and experts in the nonprofit sector. A wide range of nonprofit professionalsexecutive directors, development professionals, marketing and communication folks, IT staff, program staff and othersfrom both very small and very large organizations will be present to connect with and collaborate on creating change.
  • A playground for the tech-friendly and curious Jewish professionals, the NTC will help you step outside of the silo of our community to learn from the rockstars of the nonprofit technology field, gain insights and skills you wouldnt find elsewhere, and enjoy ice cream bars at the mid-afternoon break and a cocktail with friends at the After-Party.
  • Schusterman Family Foundation and Darim Online will be hosting unique gatherings at the NTC just for the members of our networks: on the morning of Thursday, March 17, we will be facilitating an intimate learning-and-networking event, and on the evening of Friday, March 18, we will be hosting Shabbat dinner.

More details to follow on both events. Please click here to let us know if you are interested in attending and here for your chance to win a free pass to NTC!

In the meantime, to take advantage of our special rate, you will need to follow these steps:

  • If you’re new to NTEN, you’ll have to set up a free and easy account. (Or login to your NTEN account.)
  • Go to 2011 Nonprofit Technology Conference
  • Select Darim Online in the “How did you hear?” field when registering to receive the NTEN member rate.

Please note: the member rate will increase along with the regular rate as we get closer to the event so register as soon as possible! If you do it by Dec. 7, you will get the lowest rate of $359! Have money left in your 2010 professional development budget? This may be just the way to spend it wisely!

To learn more, visit, and please do not hesitate to reach out with any questions. We hope to see you in Washington, D.C., in March for an invigorating gathering and schmooze sessions!

Jewish New Media Fund Injects Energy – and Cash

jnmiflogoFor years the Jewish community has lagged behind general society in creative and effective use of technology and new media. This observation (and personal frustration with it) was the genesis of Darim 10 years ago. There are many obstacles – skills, staffing, design, willingness to take risks, or to know where to take risks. And of course, money. In recent years a number of creative, and largely independent, social entrepreneurs in the Jewish community have taken matters into their own hands, building and launching interesting applications on a shoestring, sometimes at night while holding down a full time job to pay the bills. But in general, the organizations, their audiences, the designers and programmers, and the funders haven’t been speaking the same language. Some people are preaching open source and others and pressing CDroms. Where do we go from here? Three of the nation’s largest Jewish foundations – the Righteous Persons Foundation, the Jim Joseph Foundation, and the Charles and Lynn Schusterman Family Foundation – have announced the Jewish New Media Innovation Fund to help energize the community to focus on the need for new media innovations, and to help bring them to life. While a pool of $500,000 injects important dollars to jumpstart new and support developing projects, I think this fund — and the role of three prominent foundations — is a critically important statement to the community. This is not optional anymore. This is our present, and our future, and there is no time to waste. I know a lot of people with some very creative ideas, and this is a tremendous opportunity for us to recognize the talents that exist within the Jewish community, and to take advantage. The fund intends to support interactive, digital efforts that are creative and impactful, and which and engage with Jews and Judaism in ways that promote moremeaningful and vibrant Jewish life in the 21st century. The Fund will support individuals, 501c3 non-profit organizations, social enterprises, and for-profit businesses. Collaborative projects are welcomed and encouraged. All the details and the application form are here. Deadline is November 22, 2010. Funding decisions will be made in February, 2011.