The Value of a Social Media Policy

Consider the following tale: Gloria works for a large and respected nonprofit organization. She tweets occasionally for the organization, but also has a personal account. One day, in an innocent slip of the fingers, she tweets about drinking at a party from her work account instead of her personal one. Not registering the error, she finishes her day as usual. June’s colleague suddenly starts fielding messages from the organization’s constituents about the, ahem, unexpected tweet. How should he react? Or perhaps this little story will capture your fancy: Tom recently Googled his organization and found that there were several blogs discussing a project his team was implementing. He was pleasantly surprised to find such an enthusiastic group advocating on behalf of his organization, but the blog was hosting by an organization with explicit political leanings, and Tom’s organization is specifically non-partisan. Should Tom take advantage of building the organization’s network and strengthening relationships with individuals who could contribute a lot to their work, or should he steer clear of anything that could be interpreted as political? How should Tom respond? Both June’s colleague and Tom could really use somewhere to turn for guidance. The way many organizations are facing these and other questions is by developing a social media policy (we recently blogged about the excellent policy developed by the Avi Chai Foundation here: “Avi Chai Foundation Gets Social”). A social media policy is essentially a document that helps define how different groups associated with an organization should conduct themselves online. It is a valuable and powerful tool. A social media policy helps outline both expectations and possibilities for social media interactions. It acts as a go-to document for any questions or conflicts that may arise. A social media policy can provide a sense of security, knowing your team is approaching social media from the same set of assumptions. It can also, somewhat counter-intuitively, foster a sense of freedom in the use of social media – you can jump into the game with more confidence when you know the rules. Perhaps even more valuable than the document itself is the process of developing a social media policy. It encourages a big conversation, an honest discussion of the values and character of your organization and how they should be reflected online. As Beth Kanter explains on her blog, “…if you want the policy to truly work, you need a process, especially if your organization is still grappling with fears and concerns.” The process can present an amazing opportunity for listening, sharing, and reflection among the people who make your good work possible. Darim is here to help you have this conversation and implement your own social media policy. That way, Gloria’s accidental tweet (a true story which you can find out more about here) and Tom’s political blog posts won’t seem so daunting – with the right approach, they can become opportunities for learning and increased connection with the people who care most about what you do. To dig deeper into this topic and start the conversation, Darim is offering a webinar on social media policies (and because it’s our tenth anniversary, you’re welcome to join us for free). Here is all the information: Social Media Staffing and Policies Tuesday, May 17, 1-2pm Register here: http://bit.ly/lZTGph And we want to hear from you! Does your organization have a social media policy? If so, what did you learn, or how did you grow through the process of creating your guidelines or policy?

Last Call For Applications: Darim’s Boot Camp for Educators

Last call for applications – the deadline for the new Darim Online Social Media Boot Camp for Educators is Monday, May 2, 11:59pm: Learn more… and apply – now!! The short of it: The program will support innovative Jewish educators in using social media effectively in their work, and assist their organizations in evolving models for success in the digital age. A Little More About the Program Darim is seeking to mentor up to 10 Jewish educational organizations, represented by 3-5 person teams, that are engaged in innovation and risk taking and which serve North American Jews. These teams will participate in a year long professional development and coaching experience to advance their work. The program includes:

  • Participation in Darim’s series of monthly skill-building webinars which includes Darim’s overall Learning Network for Educators (teachers, directors of education, rabbis, lay leaders, and others interested in Jewish education);
  • Private coaching and consulting with Darim consultants to address strategic and tactical goals, and to help design, implement, and refine a technology-supported project. Teams from each organization will meet with a coach approximately twice a month over the academic year, with additional communications as needed;
  • Connection with other members of the Social Media Boot Camp, to learn from each others’ experience and projects through an online community and webinar-based sharing;
  • Membership to Darim Online and access to its other Learning Network events and resources.

The long of it, including eligibility, program structure, and a link to the application form, can be found here. The deadline for applications is Monday, May 2, 2011, 11:59pm. Got a great, innovative, social media-y Jewish education idea? What are you waiting for? The Social Media Boot Camp for Educators program is made possible through a generous grant by The Covenant Foundation.

The Four Children as Developmental Stages of Technology Leadership: Reflections from the Avi Chai Technology Academy

(Cross posted from a guest post on the Avi Chai Foundation blog) And… They’re off! As you may have heard, the Avi Chai Foundation has gathered a diverse cohort of New York and New Jersey Day Schools to learn about social media tools and strategies, and to support them in developing their own “experiments” to develop their networks, engage with parents and alumni, and ramp up development efforts over the next several months. After two full workshops, online exchanges and a bit of homework, the teams (2 from each school) are off and running with their project plans. Or maybe, more accurately we should say that they are playing and experimenting — because this is how we learn. One thing that I enjoy about this cohort is that they ask great questions. While reading about the four children (Wise, Wicked, Simple and One that does not know how to ask) this year at our Pesach seder, I began thinking about how these archetypes apply to (adult) students of social media. When teaching about something as new and different as a communications revolution, I see all of these archetypes (and, honestly, I experience all of them myself too). In the most successful situations, I’ve seen participants progress from one to the next as their openness, comfort, curiosity and enthusiasm grow. Inspired by the four children in the Haggadah, I offer you four (non-judgemental) archetypes of the social media learner: The accidental techie comes eager to learn, ready to experiment, and with some solid social media experience under their belt. They know the tools (largely self-taught), can learn by exploring themselves, and are willing to assume a pioneering role for their organization. Encourage the accidental techie to play a leadership role in the organization, to teach others, and to explain the opportunities and successes taking place that others might miss. Give them the time and encouragement to continue to explore and innovate online, and make sure they have peers and mentors to support them. The implementer is concerned with the “how-to” of social media. This person accepts the responsibility to use the tools in their job, and is developing a skill set to be able to effectively execute this role. Without an instinctual understanding of social media culture, this person may tend to post only about events, or neglect the need to be listening and engaging online as well as speaking. An early stage implementer applies the old paradigm social norms to the new paradigm spaces. An advanced implementer has learned these skills and they are on the verge of becoming instinctual and natural as he or she develops this “fluency” – it’s not unlike learning a language. Continue to point out to this person the idiosyncrasies that take their work from good to great. The deer-in-headlights is the one who doesn’t know how to ask. While they may be overwhelmed and feel like a fish out of water, this person is curious and listening. This person needs to know that there are no stupid questions – that we are all learning all the time, and that the rate of change is in fact ridiculously fast. Make sure this participant realizes that they are not alone (most of the room feels this way too!) and help them to feel confidence and success in at least a few places. Celebrate the small successes, and guide them to focus on a small number of basic tasks in order to develop their own foundation from which they can play and experiment. The nay-sayer resists acknowledging that communications revolution applies to their work. They are often heard saying, “We’ve always done it this way and it’s working just fine,” or “Our community doesn’t use these things.” The nay-sayer is often scared of change (aren’t we all?) and finds it safer and easier to deny the influence of social media tools and culture on their work than to wrestle with the inevitable questions and issues that we all must face. The best way to engage the nay-sayer is to help them see the value of these tools personally (“oh, photos of my grandson on Facebook! This is great!” or “Wow, someone volunteered to bring snack to the soccer game in 3 minutes – that’s incredible!”) before considering how to apply them to their professional work. The participants in the Academy are largely the first two archetypes. They are eager, curious, and are asking deep, meaningful, and profound questions. Some are “implementer” questions (How can we upload a video of students that we can link to for parents without making it publicly available?); some are more strategic (Should we have multiple Facebook Pages for Lower, Middle and High schools, and another for alumni, or should we consolidate into one Page?); and others are philosophical or ethical (How can we model and teach responsible online behavior for our students when we’re not in control of what people post on our wall? Should we condone use of social media when this can lead to gossip or slander?). I know that as they begin the implement their projects, the questions will become more frequent and more fascinating. They are keeping me on my toes, and I love it! On May 5th we’ll conduct our third full day workshop. Their toolboxes will be full, their goals articulated, and coaches holding their hands for the next important phase of this experience – putting it into practice. As each school team embarks on developing their project, we’ll be learning together, reflecting and revising, and sharing with each other and with you as well. Stay tuned. We may have questions for you. In the meantime, take a moment to reflect on which archetype you are. What defines your current experience with and feelings about social media either personally or professionally? What do you need to move from one stage to the next?

Joining the Darim Team

Hey everyone! This is Miriam Brosseau, a newly inaugurated Darim Online team member, and I’m so excited to be on board. I’ll be blogging and conversing and generally getting my hands into all kinds of things around here, so I’d like to take a moment and introduce myself.

I’ve worked in the Jewish professional world for about five years now, with organizations like Hillel, the WZO, Shorashim, and Birthright Israel NEXT. I have a masters in Jewish Professional Studies from Spertus College in Chicago and am an alum of the ROI program for young Jewish innovators. Now I am proud to be the Social Media Coalitions Manager at the Jewish Education Project. In this capacity I will be helping congregations and early childhood centers use social media and other web tools to communicate and collaborate with one another (in a nutshell). Another chunk of my time will be devoted to working with the Darim community on some special projects. More to come on that…

A few other fun facts about me for ya –

I’m originally from Wisconsin, so I’m a big fan of all things cheese.

My husband Alan and I are both musicians and we are a “biblegum pop” duo called Stereo Sinai.

Alan and I have two cats, George and Pickles (both are rescue cats with place names – George was found on George Street and Pickles was living behind a deli).

…and that’s it for now. But let’s be in touch! I can be reached at [email protected] I also have a personal-ish sometimes-blog where you’re welcome to keep up with me: miriamjayne.weebly.com. Or you can follow me on Twitter: @miriamjayne.

The Jewish community and Jewish life never cease to inspire, amaze, impress, and flabbergast me. I love the interplay of tradition and innovation. I love the sense of discovery, and wrestling with ideas. And I especially love that there are so many talented, passionate, fascinating and fun people out there pushing the Jewish world to be better. It’s exciting, and humbling, to be a part of this incredible team.

With that, wishing everyone a very happy Passover! Here’s to new adventures!

Avi Chai Foundation Gets Social

Cross posted from Allison Fine’s blog, A Fine Blog In partnership with my friends at Personal Democracy Forum, I have had the great pleasure of working with the Avi Chai Foundation since last May. Our engagement has two sides; working with the foundation staff to help them use social media, and developing efforts to strengthen the ability of their grantees and community, particularly Jewish day schools, to become more adept at using social media to build and strengthen their own networks. The foundation has been very courageous and forward thinking about using social media. They are sunsetting in 9 years and want part of their legacy to be a growing “tribe” of Jews that are connected with one another and Judaism. It’s a fascinating notion. They’re not interested in leaving buildings and legacy organizations but want to leave the capacity of a network of people to continue to grow and thrive. We are beginning with a set of experiments with day schools including a training academy for which we will have the great fortune of working with Darim Online, a video contest and online fundraising match. The foundation has taken concrete steps to enter the social media waters. Staffers have started tweeting. Deena Fuchs, the director of special projects and communications, came up with a great idea yesterday. For the next two weeks, the staff is going to have a contest to see who can gain the largest number of new friends on Twitter. We couldn’t decide on a prize. Any ideas? In addition, we agreed on social media policies to provide guidance for staff and boundaries for management. A very interesting point that someone brought up at the meeting is that these really are communications guidelines, that there shouldn’t be an artificial distinction between policies related to social media versus traditional media. Here are their policies. I think they’ve done a great job of keeping them simple, manageable and direct: The AVI CHAI Foundation Social Media Policy AVI CHAI encourages staff and Trustees to be champions on behalf of the Foundation, LRP, day schools and overnight summer camps. The rapidly growing phenomenon of blogging, social networks and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing and advocacy. AVI CHAI encourages (but does not require) staff and Trustees to use the Internet to blog and talk about our work and our grant making and therefore wants staff and Trustees to understand the responsibilities in discussing AVI CHAI in the public square known as the World Wide Web. Guidelines for AVI CHAI Social Media Users 1. Be Smart. A blog or community post is visible to the entire world. Remember that what you write will be public for a long time – be respectful to the Foundation, colleagues, grantees, and partners, and protect your privacy. 2. Write What You Know. You have a unique perspective on our organization based on your talents, skills and current responsibilities. Share your knowledge, your passions and your personality in your posts by writing about what you know. If you’re interesting and authentic, you’ll attract readers who understand your specialty and interests. Don’t spread gossip, hearsay or assumptions. 3. Identify Yourself. Authenticity and transparency are driving factors of the blogosphere. List your name and when relevant, role at AVI CHAI, when you blog about AVI CHAI-related topics. 4. Include Links. Find out who else is blogging about the same topic and cite them with a link or make a post on their blog. Links are what determine a blog’s popularity rating on blog search engines like Technorati. It’s also a way of connecting to the bigger conversation and reaching out to new audiences. Be sure to also link to avichai.org. 5. Include a Disclaimer. If you blog or post to an online forum in an unofficial capacity, make it clear that you are speaking for yourself and not on behalf of AVI CHAI. If your post has to do with your work or subjects associated with AVI CHAI, use a disclaimer such as this: “The postings on this site are my own and don’t represent AVI CHAI’s positions, strategies or opinions.” This is a good practice but does not exempt you from being held accountable for what you write. 6. Be Respectful. It’s okay to disagree with others but cutting down or insulting readers, employees, bosses or partners and vendors is not. Respect your audience and don’t use obscenities, personal insults, ethnic slurs or other disparaging language to express yourself. 7. Work Matters. Ensure that your blogging does not interfere with your other work commitments. 8. Respect Privacy of Others. Don’t publish or cite personal or confidential details and photographs about AVI CHAI grantees, employees, Trustees, partners or vendors without their permission. 9. Don’t Tell Secrets. The nature of your job may provide you with access to confidential information regarding AVI CHAI, AVI CHAI grantees, partners, or fellow employees. Respect and maintain the confidentiality that has been entrusted to you. Don’t divulge or discuss proprietary information, internal documents, personal details about other people or other confidential material 10. Be Responsible. Blogs, wikis, photo-sharing and other forms of online dialogue (unless posted by authorized AVI CHAI personnel) are individual interactions, not corporate communications. AVI CHAI staff and Trustees are personally responsible for their posts.

#11NTCJEWS – The Jewish Community at the Nonprofit Technology Network Conference

Thanks to the 70 people who came out this morning to learn, share, problem solve and mature the Jewish community’s use of technology, new models of leadership and creative thinking. Due to the overloaded wifi network (a problem when you bring 2000 techo-philes into one hotel network), the live evaluation and feedbacks were slow to post today. Thus, I’ve embedded them here, both for the participants and others who may be interested. We used Poll Everywhere to enable everyone to text in their questions and see what others were thinking. You can also find the slides and other related links below.

And slides from today:

#11NTCJews – JNMIF & 10 New Rules of the Game

Darim’s Networked Nonprofit Book Club on Facebook: http://on.fb.me/netnonbookclub
Recommended book:
The Networked Nonprofit by Beth Kanter and Allison Fine
Empowered by Josh Bernoff
Open Leadership by Charlene Li
Thanks to everyone for coming, sharing and leading. We invite additional comments, reflections, ideas and requests in the comments here. We’ll also be following up with the resources discussed in Rachel’s problem solving session, and emailing updated info, links, roster, etc. to all.

Applications Now Open! Darim Online Social Media Boot Camp for Educators

We are delighted to announce that applications for the new Darim Online Social Media Boot Camp for Educators (2011-2012) are open! Learn more… and apply!!

  • Are you a creative, curious, risk-taking educator in a Jewish educational setting?
  • Do you have a really great idea for using new media / educational technology that youve wanted to test out?
  • Do you want Darim to be your personal coach and mentor as you plan and launch your project?
  • Is your organization ready to think about what it means to achieve your mission in a digital age?
  • Are you interested in joining a community of like-minded educators for 9 months of intensive professional development and collaborative learning?

Darim Online is pleased to announce the launch of our Social Media Boot Camp for Educators. This program will support innovative Jewish educators in using social media effectively in their work, and assist their organizations in evolving models for success in the digital age.

The Social Media Boot Camp for Educators program is made possible through a generous grant by The Covenant Foundation.

About the Program

Darim is seeking to mentor up to 10 Jewish educational organizations, represented by 3-5 person teams, that are engaged in innovation and risk taking and which serve North American Jews. These teams will participate in a year long professional development and coaching experience to advance their work.

Program Structure

This Boot Camp cohort will run during the upcoming academic year, September 2011 – May 2012. Boot Camp teams are expected to commit 5-10 hours per month toward related professional development and project implementation (including webinars, coaching, and project development).

The program includes:

  • Participation in our series of monthly skill-building webinars which includes Darims overall Learning Network for Educators (teachers, directors of education, rabbis, lay leaders, and others interested in Jewish education);
  • Private coaching and consulting with Darim consultants to address strategic and tactical goals, and to help design, implement, and refine a technology-supported project. Teams from each organization will meet with a coach approximately twice a month over the academic year, with additional communications as needed;
  • Connection with other members of the Social Media Boot Camp, to learn from each others experience and projects through an online community and webinar-based sharing;
  • Membership to Darim Online and access to its other Learning Network events and resources.

About the Team Driven Model

This program seeks to support educators and their organizations in creating and implementing social media projects that achieve their mission, and serve to mature the organizations strategy and operations for success in the digital age. To achieve this goal, we believe that it is important for teams to participate in the program. Suggested team composition should include: an educator, senior staff, and lay leadership or other volunteer.

Teams will focus on a particular goal and project which may include innovations in: curricular design, professional development, parent-school engagement, or marketing and communications… just to suggest a few ideas. While the team will focus on one specific project, we expect that the experience of the Boot Camp will pay dividends in many areas of your work. We hope through this experience you will become active participants in shaping the future strategic direction of their organization.

Eligibility and Expectations

Eligibility

Applications are open to educators and their organizations, including but not limited to classroom teachers, education directors, rabbis, and cantors who work with North American Jews. We welcome applications from educators working within traditional institutions as well as those engaged in new models of Jewish education.

Expectations

We are dedicated to your success!

We therefore emphasize that regular participation in the Boot Camp is essential to gaining maximal value out of your experience and is important to the dynamic of the overall Boot Camp community.

Please be sure you and your team are willing to commit to this program. Below are our expectations for a successful experience. We recognize that we are working across multiple time zones and schedules and we are committed to being flexible and accessible within the programs parameters so that you can derive the most benefit from your participation possible.

  • Regular attendance at our series of skill-building webinars, which include education-focused sessions and general skill building sessions. Each member of your team is expected to attend at least 7 webinars over the course of the program, two of which can be downloaded and played instead of attending live;
  • Regular participation in team coaching sessions with a Darim coach (approximately twice a month);
  • Dedication of at least 3-8 hours per month to develop and launch your project;
  • Regular participation in the Boot Camps online community;
  • Presentation of your work in at least one Sharefest! Webinar;
  • Willingness to share and disseminate lessons learned;
  • Documentation of your experience in a format that can be shared with the community (e.g., a guest blog post on JewPoint0.org or a written case study).

Upon successful participation in this program per the terms above, each team will receive a budget of up to $250 to be used toward your project, subject to approval by Darim. Each team will be required to submit receipts for such purchases (e.g., securing a domain name, a private blog, a Flip video camera or other products or licenses).

Applications

Applications for the Social Media Boot Camp for Educators can be found here and are due Monday, May 2, 11:59pm ET. Those chosen to participate in the cohort will be announced in late May.

Apply here!

A copy of the application form is available here to preview. We recommend that you prepare your responses in advance and cut and paste the text into the application form, since you will be required to complete the application in one sitting (but give us a shout if you run into trouble).

Important Dates

The Boot Camp runs during the 2011-2012 academic year (September 2011 -May 2012).

Please note: Although the program officially kicks off Fall 2011, we recognize that some participants may wish to begin their planning earlier; we are open to providing coaching on a limited basis to participants over the summer.

March 14, 2011 Application open
May 2, 2011 Applications due by 11:59pm ET
Late May 2011 Announcement of Social Media Boot Camp for Educators cohort
June 2011 early coaching option for Boot Campers;
September 2011 Cohort Kick-Off, regular coaching schedule and webinars begin;
May 2012 Final Boot Camp for Educators Sharefest!: to present work to the community; cohort concludes.

Note About the Darim Online Learning Network for Educators

Applicants accepted into the Social Media Boot Camp for Educators will receive a free 1 year membership to Darim (June 2011 – May 2012). Membership includes participation in our series of Learning Network and Educator Learning Network webinars, access to online resources, and the participation in any related Jewish educator activities that are open to our general Darim community. Click here for additional information on Darim membership.

Applicants and others interested in learning more about concepts, tools, and strategies for integrating new media for Jewish learning are invited to become members of Darim Online. Current membership in the Darim Online Learning Network is not required for application to the program. Applicants who become members now and are then selected for the program will have their membership dues refunded. Darim offers membership categories for individuals and for organizations (the latter entitles staff and lay leaders of your organization to participate).

Questions? Please contact us at [email protected]

Thank you to The Covenant Foundation for a generous grant to make this program possible.

Getting ready but not quite there yet? Thanks to The Covenant Foundation, well be running another cohort in 2012-2013. Sign up here to be notified when those applications are available.

Jewish New Media Innovation Fund Winners Go Beyond Those Awarded Funds

Today the Jewish New Media Innovation Fund announced the winners of the exciting process that help catalyze our community to focus on new media, our missions, and our strategy for the digital age. It was a fascinating experience to read the applications of the final 30, think deeply about the criteria of the fund, collaborate with an extraordinary team of advisors, and work with three visionary foundations. I am honored to have been part of this pilot year, and I hope that this initiative, and others like it, will continue.

While I’m quite excited about the projects that have been awarded funding, I’m even more excited about the broader impact that this fund has had on established organizations, entrepreneurs, and funders alike. Having worked to advance the Jewish community’s use of digital media for over 10 years now (wow, that went fast), I can see that even the announcement of the Fund changed the conversations among staff and lay leaders throughout the Jewish community. While a social media and mobile strategy might have been pushed to the bottom of the agenda over and over again, the Jewish New Media Innovation Fund forced them to put it at the top of the agenda, and to think about it strategically, not just tactically. Regardless of whether or not these ideas were funded today, providing an incentive, structure and time line I’m sure has deepened and advanced the work of many applicants.

It’s also important to note that the criteria used to evaluate the proposals has an impact beyond the short term decision making about fund allocation. For example, one requirement was that the projects would be able to launch or achieve results within 12 months. While in some cases this felt like a really compressed time line, the reality is that we are all in a permanent beta mode — we have to throw ideas against the wall, assess their effectiveness, and continue to refine over time. If you’re spending more than a year putting it together, either the idea wasn’t sufficiently thought out to begin with, or you’re not prepared to develop in an agile and iterative process.

The fund also set a priority on innovation – though the term was fairly broadly defined. In many cases, I think the made applicants really think beyond the obvious. I was impressed by how many applications viewed their mission through a new lens as they developed their applications. While the technology employed may not have been so “innovative” and new, the ways that they were thinking about their work clearly were. Kol hakavod to those that busted through the walls of their buildings, put the freedom of exploration in the hands of their users, and researched technologies, platforms and models outside of their immediate sphere of influence, or even their comfort zones.

There are many more lessons to be learned from the applicant pool, process, and over time, the outcomes of the projects funded. Regardless of who receives a check, this Fund was a tremendous gift to our community. I hope that those who used the opportunity to think in new and deeper and riskier ways will still find inspiration and value from the process, and will resolve to continue to take action on these ideas by incorporating these costs into their operating budget where appropriate, writing other grants, and seeking the support of other funders – foundations and individuals – who also recognize that these tools, ideas and approaches are critical to our communal future.

Are you an applicant to the #JNMIF who didn’t get your project funded this round? How are you going to proceed with this work? What non-financial assistance do you need? Leave your thoughts in the comments.

What’s that [email protected] ?

No, I’m not trying to swear in the headline of this post, though the three symbols in a row might have led you to question my professional judgment. More and more, I’m seeing people drop a period before the @ when starting a tweet with a username, such as “@estherk I wish I could be at #tribefest”. You might, as I did, wonder why some tweets appear like this “[email protected] reports on #tribefest”. (By the way, I’m making up these tweets as examples).

One Forty to the rescue! Laura Fitton (@pistachio) runs this smart “Social Business Software Hub”, which recently blogged 5 Common Twitter Mistakes and How to Fix Them. It’s worth reading. I’ll share the fifth one with you here, since it’s a juicy factoid I’m betting many people are curious about:

@ vs. [email protected] The way that Twitter is constructed, only people that also follow whoever you are @replying can see that @reply. Sometimes, people will start a Tweet with @ when its not intended to be an @reply, though. For instance, @CNNs coverage of the Egyptian riots. If you Tweeted that, only your followers that follow @CNN will see that Tweet in their timeline.

HOW TO FIX: Want everyone to see those Tweets? Use the [email protected] trick: stick a period in front of the @ sign and itll send the Tweet into the main Twitter stream for all to enjoy.

See? Simple and brilliant explanation. Now go check out their blog for many more.

[email protected]’all, see you on Twitter!

LAST CALL: Join the Schusterman Foundation and Darim Online at the 2011 Nonprofit Technology Conference!

Weve said it before and well say it again: the Schusterman Family Foundation and Darim Online will be at NTENs annual Nonprofit Technology Conference in Washington, D.C., March 17-19, and we think you should us join there.
While we wont repeat all of our Top 10 Reasons to Go to the 2011 Nonprofit Technology Conference, we do want to highlight the three exciting Jewish-themed gatherings weve got planned just for you.

1) The State of the Jewish Digital Nation. Thursday, March 17 8-11 am Washington Hilton

The Schusterman Family Foundation and Darim Online are hosting an affinity group meeting that will inspire, educate and assist you in your work. The agenda offers both an expansive and detailed update on the field, including:

  • A debrief of the Jewish New Media Innovation Fund from Adam Simon of the Schusterman Family Foundation;
  • New Rules of the New Media Game from Lisa Colton of Darim Online;
  • Case studies from accomplished organizations inside and outside of the Jewish community; and
  • A fantastic problem-solving adventure led by NTEN rockstar and Senior Manager of Marketing & Communications at TechSoup Global, Rachel Weidinger.

We know its early in the morning, but well make you a deal: you can come in your pajamas and well provide breakfast.

2) Field trip to the Sixth and I Synagogue
Thursday, March 17 Early evening 600 I Street Northwest

In anticipation of Purima holiday on which we are actually commanded to be joyful and engage in revelrywe will take a field trip to the historic Sixth and I synagogue for a private viewing of JT Waldman’s illustrated Megillat Esther. Wine, beer and noshes will be provided. Learn more about Waldmans work and Sixth and I

Thanks to the Jewish Communal Service Association for hosting this event!

3) Shabbat Dinner
Friday, March 18 6:00-8:00 pm Location TBD

Join your friends and colleagues for Shabbat dinner to share, schmooze, reflect and relax. Dinner location is being finalized, but it will be within walking distance from the hotel and kosher-style options will be available. This will be the perfect preamble to the many NTC after parties that will kickoff in the hotel around 8:00 pm.

So there you have itthree awesome events designed with you in mind. There is no cost to attend any of them (except perhaps a cab or metro ride to Sixth and I), and they are open to Jewish professionals and lay leaders whether or not they are registered to attend the full NTC conference. We do, however, need you to let us know if and when you will be joining us so we can plan for space and food, and forward details to you. Please complete this quick form to let us know where we can expect you: http://bit.ly/Jewish11ntc

Feel free to forward this information to those who you know are coming to NTC, or who are in the D.C. area and may be interested in participating. If you do plan to attend the entire conference, you can also still take advantage of our discounted rate by following these steps:

  • If youre new to NTEN, youll have to set up a free and easy account. (Or login to your NTEN account.)
  • Go to 2011 Nonprofit Technology Conference
  • Select Darim Online in the How did you hear? field when registering to receive the NTEN member rate.

Please do not hesitate to reach out with any questions. We look forward to seeing you in Washington, D.C., on March 17!

Warmly,

Your friends at the Schusterman Family Foundation and Darim Online