David Pogue’s Twitter Hiccup Experiment

David Pouge, who writes and blogs and video blogs for the New York Times about techology (and was the keynote at last year’s NTEN conference — it’s Clay Shirky this year — man, they can pick ’em!), wrote the following little ditty about his recent Twitter experiment, which I could not resist but share. [Note: I’ve edited out about 20% of the examples to save space – click on the title for the full original post].

Yesterday I was presenting at the Greater Miami Jewish Federation and did my own little Twitter knowledge culling (a real question) and got great response which has fueled my mind the last 36 hours. More on that as I pull the wisdom together for a future coherent blog post! In the meantime, this is great entertainment, and a valuable example of the power of networks:

The Twitter Experiment
By DAVID POGUE

A couple weeks ago, I wrote about my bumpy initiation into the world of Twitter http://pogue.blogs.nytimes.com/2009/01/15/twittering-tips-for-beginners/ It’s sort of a complicated cross between a chat room and private e-mail. And it’s both an interrupty time drain and an incredible source of real-time connection and information.

Some of you blasted me for impugning Twitter’s greatness. Some of you hailed me as a seer of its imminent demise. (A few of you thought my assessment was right on.)

Today, I thought I’d follow up by sharing the sweet, funny, interesting results of a Twitter experiment. It’s too entertaining for me to keep to myself.

Yesterday, I spoke at a conference in Las Vegas. The topic was Web 2.0, with all of its free-speech, global-collaboration ramifications. At one point, I figured that the best way to explain Twitter was to demonstrate it, live, on the big screen at the front of the ballroom.

So I flipped out of PowerPoint and typed this to my Twitter followers: “I need a cure for hiccups… RIGHT NOW! Help?”

I hit Enter. I told the audience that we would start getting replies in 15 seconds, but it didn’t even take that long. Here are some of the replies that began scrolling up the screen:

* florian: Put a cold spoon on your back – that’s what my grandfather would do for hiccups.

* megs_pvd: Put your head between your knees and swallow hard.

* bethbellor: Packets of sugar.

* jfraga: BOOOOOOOOOOO! (How many of those did you get?)
[Answer: about 20.]

* michaeljoel: drop a lit match in a glass of water to extinguish it. take out match. drink water.

* jbelmont: Simple. Just hold your breath until Windows 7 is released.

* rgalloway: Have someone slowly & softly count backwards from 10-1 in Russian for you. Works every time!

* warcand: check your 401K. That should scare the hiccups right out of ya!

* drct: The cure for hiccups is simply to get the air out of your stomach. How is up to you.

* kashaziz: Take a glass of water, hold your breath and gulp it down. Distraction helps against hiccups.

* hornsolo: Stand on your head, drink water backwards, and gurgle, “Microsoft sucks!”

* aaaaiiiieeee: There’s gotta be something in the App Store for it by now.

* garmstrong65: Sounds crazy, but it works. Take 9 sips of water then say, “January.” Laugh now, but you’ll thank me when the hiccups are gone.

* ransomtech: On Twitter, they are Twiccups.

* erlingmork: Peanut butter on a spoon.

* squealingrat: With a popsicle stick or something clean, touch the little thing at the back of your throat. This causes the muscles to change.

* bschlenker: hello from the back of the room 😉

* amysprite: plug your ears and nose and drink seven gulps of water. Difficult, but do-able. Works like a charm EVERY time.

* SullivanHome: With right hand, reach around to behind left shoulder tightly and grab some back flesh, hold for up to a minute and no hiccups.

* DavidWms: Drink out of far side of water glass (best done over sink). Works every time.

* enrevanche: Dry-swallow a spoon of granulated sugar. The trick is to overwhelm the overstimulated vagus nerve (causing hiccups) with new input.

* Chiron1: I take large sips of bourbon. It doesn’t stop the hiccups, but I stop caring!

* chadrem: hold your breath until you pass out. Whenever you wake up, no more hiccups!

* tiffanyanderson: Rub both of your ear lobes at the same time. Hiccups will go away. :^D

* tommertron: The best way I’ve found is to just relax and try to forget about them. I find stressing out about them makes it worse.

Has there ever been a wittier, smarter bunch (or a better collection of hiccup cures)? The audience and I were marveling and laughing at the same time. This was it: harnessing the power of the Web, the collective wisdom of strangers, in real time! The Twitterers of the world did
not let us down. (And yes, I realize that this demo might not be as effective if you have, say, 20 followers instead of hundreds.)

Next, I typed into my Twitter box: “Thank you all. I don’t really have hiccups, but was demo’ing Twitter in front 1000 people. You did great!”

This time, only some of the responses were upbeat. Some people said, either with good humor or with irritation, that they felt used:

* jhatton1980: Keep it up, and you’ll be the Pogue that twittered wolf!

* sjaustin: What are we, puppets for your amusement? 🙂

* kitson: Not sure I appreciate being your guinea pig.

* coachkiki: Ok – you got me. Smiling at the computer. I think. Hey crowd – how’d we all do? And who are all of you? Feel free to say hi!

* MichaelS: Seems like abuse of Twitter influence.

* thevideodog: That’s like the boy who hiccuped wolf…pretty soon when you really need a cure for something, like diarrhea, no one’s gonna answer!

* AMassofHumanity: I thought that was an odd post for you…thx for explaining.

* awillett: Did the demo mention that you’ll continue getting hiccup cures for the next four days?

* douglasa: Speaking in front of 1,000 people would cure my hiccups right quick.

* briand: might want to add “(demo)” to tweets like that. I was suspicious of the original. Don’t play the community; they’ll turn on you.

* ELROSS: Wow. People will freak out about any little thing, right? I LIKE it when people show twitter off. You gained one follower today.

(To those who really did feel used, I’m sorry. I didn’t know about the convention of saying “demo,” and I’ll certainly use that next time.)

Finally, as the day wore down, a number of people posted tweets like this:

* tomburka: I think it’s wrong that I can’t see the replies to your hiccup-cure tweet. You should blog about your twitter demo for everyone.

* DyingSun: That is an amazing example of the power of Twitter! I wonder what was the crowd’s reaction to that.

Good questions, dear Twitterers. And now you have the answers.

I loved that in the feedback after he revealed it was a demo, the community taught him the social norms of this community. Understanding these norms (like it’s not cool for a Hillel Director to friend a college student, but it is OK for that Director to make it known he/she is on Facebook and open to being friended by students — it’s a power dynamic thing) is key to feeling comfortable using these tools and having success as you use them.

Have you used Twitter (or any other social network) to ask questions or solicit information or knowledge from your network? If so, do tell! Post your story in the comments. I’ll tell mine in an upcoming post.

Tweet on! We’re @DarimOnline . Come follow us. We’ll follow you. You can add your two cents to our knowledge culling when the next question arises!

Webinar Part 3: Developing A Media Library

In our last few postings, we’ve been looking at ways to tell our organizations’ stories through the use of online video. Today, we will explore the basics of creating a media library. This post is based on notes from the Darim Online Learning Network for Synagogues webinar with See3 Communications CEO, Michael Hoffman.

Develop a media library for your congregation. This library should include video, photos, and audio. It is important to organize and annotate materials so that they can be reused and repurposed into many different pieces.

  • Determine what to collect for your media library. As previously suggested, review your program calendar with an eye toward collecting material. Document interesting and important things your institution does; capture what it means to be a member of your community. Collect video, photos, and audio.
  • Ask videographers for the raw footage as well as the edited product. When you hire a vendor, stipulate in the contract that your organizaiton owns the footage.
  • Invest time in watching video footage and logging what is on the tapes. This is a good project for a volunteer or intern.
  • Be aware of privacy issues and implement policies. Ask people for their permission to be included in any video or photographs. Institutions are increasingly including photography/video releases into their membership forms. Allow people to opt out/ opt in. Parents need to provide permission for the filming of children. Be sure to have your legal ducks in a row.

For additional resources, see See3’s Guide to Online Video, especially this segment on “Building a Media Library:”


3. Building A Media Library from See3 Communications on Vimeo.

A huge thank you to Michael Hoffman and to the synagogues who participated in these webinars!

Does your synagogue have a media library? What are other tips and techniques do you have to share?

Archives of the recent webinars, “The Age of YouTube: An Introduction to Online Video for Congregations,” as well as previous webinars are available to members of the Darim Online Learning Network. Access to the archives and other webinar-related material can be found on the Darim Online website in Dirah, under “Learning Network Info.”

Not yet a member of the Darim Online Learning Network? Click here for membership information for your organization and to register.

Webinar Part 2: Community Strategies for Integrating Online Video

Welcome to the second in a series of posts based on the Darim Online Learning Network for Synagogues webinar with video guru, Michael Hoffman of See3 Communications.

Think of your organization’s online presence as your channel. As such, consider how to integrate online video into your overall organizational strategy. Online video can be an effective means to strengthen connections among your community’s members. Remember, people relate best to other people, less so to institutions. As you think about this, determine where your community members – and potential members – “reside” online and meet them there.

  • Be strategic when program planning. Think in terms of telling your community’s story and use your organizations program calendar as a guide. Determine: what do we need to capture? What do we need have professionally filmed and what can be documented by staff and or volunteers? What types of footage would be good for recruitment, for community building, for fundraising?
  • Go deep rather than wide. Effective marketing involves repetition, creating conversation, portraying real human relationships, and providing real engagement.
  • Meet the parents. And congregants. And staff. And lay leadership. Ask community members who they are, what they do, and why they care about the community – on video. This is a terrific way of creating transparency with the community at large, by showing them who are the people in your neighborhood. These types of videos also foster people-people connections which in turn create connections to your institution.
  • Map your community online. Focus on places your community and potential community live online – social networks, Facebook, discussion lists, etc. Conduct a survey to see what online spaces your people inhabit. This is a great marketing exercise in general!
  • Capitalize on influencers and supporters. Tap into the people who are already your constituents and empower them to share videos and other resources with their friends; be viral to the right audiences.
  • Grab attention outside of your current membership. Reach out to potential members by alerting them to special activities in which your community is engaged. For example, a program on Judaism and the environment could be marketed to groups outside of your immediate membership… bring your community to them.
  • Push and pull. For example, send out an email to your congregation’s discussion list that includes a note from the Rabbi with a link to a video clip on your website. Highlight special clips in your newsletter. Share “how to videos” on Jewish life on your website – and ask members for recommendations for additional resources.
  • Reach your peeps. Use Groundswells social profile technology profile tool to help determine how to prioritize efforts. Who and where is your target audience and what kinds of relationships do you want to build with them?
  • And… “Action.” Provide video training sessions for staff and volunteers. Invest in a good video camera with an external microphone. People are more likely to watch bad quality video with good sound, than good quality video with bad sound. A low-cost video camera, like the Flip, is good to have handy. It does not, however, take the place of a better quality camera. In general, the Flip does well at close range, with someone speaking directly to the camera in a quiet place, but it is not great for covering large events.

What are some of your strategies? Do you have a few tips to share? What is your favorite use of online video to promote your community? Post your ideas and links in the comments below!

Take a look at See3’s Guide to Online Video for more tips and techniques.

Additional Resources:

Educause: 7 Things You Should Know About Flip Camcorders

Synagogue Examples:

Chizuk Amuno Congregation, Torah Dedication, Baltimore, Maryland
Chizuk Amuno Congregation – Rosenbloom Religious School
, Baltimore, Maryland (see YouTube links)
Congregation Beth Elohim, Brooklyn, New York
North Shore Congregation Israel, Glencoe, Illinois (see link to Building for the Generations campaign video on home page)
Temple Beth El of Northern Westchester, Chappaqua, New York (capital campaign video)

Archives of the recent webinars, “The Age of YouTube: An Introduction to Online Video for Congregations,” as well as previous webinars are available to members of the Darim Online Learning Network. Access to the archives and other webinar-related material can be found on the Darim Online website in Dirah, under “Learning Network Info.”

Not yet a member of the Darim Online Learning Network? Click here for membership information for your organization and to register.

Coming up… Developing a Media Library

Darim Online Webinar Recap: Online Video with Michael Hoffman, See3

Video is not an organizational goal – but it can help you achieve your goals.
– Michael Hoffman, CEO, See3 Communications

We had the pleasure of hosting Michael Hoffman, CEO, of See3 Communications for a series of excitng webinars with the Darim Online Learning Network for Synagogues. Nearly 40 participants from 28 organizations participated in “The Age of YouTube: An Introduction to Online Video.”

What Weve Been Hearing
Synagogues are expressing an increased interest in using online videos in various aspects of their work, including fundraising, community building, documenting community moments, and project-based learning. Some of our organizations are just beginning to explore the potential of video, others are in the midst of experimenting, while several congregations are already actively integrating video into their communitys strategic plans.

  • There is a growing awareness of the power of the medium to communicate community values and events.
  • Video can be used to tell a synagogues story in a powerful, visual style.
  • Synagogues are interested in employing multiple media to connect with members and potential members.

What Weve Been Learning
Congregations are looking at more comprehensive strategies for communicating and fostering community online. There are many reasons for including online video in your organizations work and strategic plan. These include, but are not limited to the following:

  • Video is portable its online, downloadable, shareable; members can help market your community by sharing with their other social networks.
  • It can help broaden a communitys reach and audience.
  • Video delivers your communitys message and helps build relationships.
  • Video captures significant moments in your communitys history.
  • Online video makes your community accessible by bringing community to members who can access activities, events, and services that they might not otherwise be able to attend
  • Video can be used to augment synagogue websites and blogs
  • Video can highlight targeted campaigns
  • Learners – students, youth groups, adults – can develop video projects to showcase their work

Be sure to check out See3’s Guide to Online Video for more tips and techniques.

Additional resources:

Beth Kanter’s Blog post: A Look at Nonprofits and Vlogging
Mashable’s 150 Online Video Tools and Resources
Video in the Classroom: Digital Storytelling

Examples of Video Hosting Sites:

BlipTV hosting service for online video
TeacherTube video hosting service for teachers and students
UStreamTV hosting service for livestreaming
Vimeo hosting service
YouTube
YouTube: Nonprofit Program

Darim Online Resources: How Do I Add Video to My Site? for Darim Online members

Archives of the recent webinars, “The Age of YouTube: An Introduction to Online Video for Congregations,” as well as previous webinars are available to members of the Darim Online Learning Network. Access to the archives and other webinar-related material can be found on the Darim Online website in Dirah, under “Learning Network Info.”

Not yet a member of the Darim Online Learning Network? Click here for membership information for your organization and to register.

Coming up… Community Strategies for Integrating Online Video

JSCA Professional Development

The Jewish Communal Service Association is a wonderful organization that offers support for Jewish communal professionals throughout North America. The JCSA has provided many networking and professional development opportunities in the past, and is currently assessing its offerings in order to serve the needs and interests of its members.

The JCSA has opened a survey to better understand the community’s professional development activities and interests. Your input is valuable, whether or not you have participated in any previous local or national JCSA events.

Take 5 minutes and answer the questions here. Thanks!

Chanukah Cookies and Storytelling

Its Chanukah, a time for telling stories about our heritage, our history, and our families. Its how we pass along our values, our beliefs and rituals, and our legacies. At my familys annual cousins Chanukah party a tradition that is close to 50 years old (if not more), my aunt made sure to point out to the three generations present that the cookies she had baked for everyone were based on my late grandmothers recipe.

To the uninitiated, the cookies appear rather simple. They are probably best appreciated by those of us who grew up on them precisely because they connect us back to our family history and our grandmother. But the cookies are also part of the experience of the younger generation, those who did not know their great-grandmother personally, but who will instead associate those cookies with our annual family gatherings and make connections from their own vantage points. They are developing their own stories to share, stories that will extend our family’s narratives.

Story telling is important for organizations as well. There are many ways to tell our stories. One way is to share interesting practices and successes, as suggested by Lisas post below. How we present ourselves online is another way of relating our stories.

In what ways does your online presence depict your organizations story? How does it reflect the diversity of your membership and its experiences? What are the values, beliefs, and rituals projected in your online narrative? How would someone new to your community – a new reader – interpret your organizations story? And in what ways can we facilitate connecting these stories to the larger, ever expanding, intricately interwoven community?

Chag sameach!

Engagement

Flickr photo credit: Pixel Drip
Flickr photo credit: Pixel Drip

Ive been thinking a lot about engagement lately.

We talk about engaging our community membership. But what exactly do we mean by engagement? What is a community members motivation for participation? What trajectories might this participation take?

Tony Burgess is the co-author of CompanyCommand, a book about peer-to-peer knowledge sharing and online communities. He recently posted reflections based on his personal experiences on the com-prac discussion list about what motivates volunteers in communities to move from peripheral participation to more active engagement and leadership roles.

Tony writes:

The experience is meaningful to me (an active member) along three dimensions:

(1) Connection: As a result of this experience I am becoming connected to like-hearted leaders who I value. This is about relationship.

(2) Contribution: I am able to give back and make a differenceto contribute my unique experience and talent to something greater than self. I am making a positive difference for people and a collective that I value.

(3) Personal Development: As a result of this experience, I am personally developing and becoming more effective as a leader and a [person] than I would otherwise be. I am being exposed to people and experiences that change me. I’m learning.

Given this understanding, a follow-up question follows: “What can we as a community of practice do to be a catalyst for the meaningful experience of members?”

Nancy White comments on Tonys post and builds on it she asks, When we are trying to design, support, create conditions for collaboration, how do we best suss out motivation to increase the chance of actual engagement? What are your sussing strategies?

What does collaboration look like in your organization: lay, professional, lay-professional? What keeps your members and staff engaged? How do you use online tools to build and sustain your communities? How do you measure success? How do your members journey at various points from peripheral participation to leadership roles? What keeps them and you motivated and engaged?

How “Ambient Awareness” Can Strengthen Your Community

“Why should we do things online when we all live in the same place, and meet up at the synagogue (or JCC or havurah or Hillel, etc.) in person? Online can never replace the face-to-face experience!”

I hear this often, and spend a lot of my time explaining that an online experience is a complement, not a replacement, to face-to-face experiences. In our rapidly evolving world, two things are happening simultaneously which I believe are critical for the Jewish communal world to understand.

  1. The reality is, Jews are using these online tools to shape an increasing amount of their day-to-day experiences. If the Jewish community does not offer the same convenience for initial and ongoing engagement that our members take for granted in other aspects of their lives, they may never walk through our doors to experience the power, importance, and value of the face-to-face experience our community can offer. We simply cannot afford to not be in the game. Furthermore, we need to learn how to use these tools as effective gateways – one of many points of access – for engaging and connecting people in a community.
  2. Culturally, our use of new technologies is evolving into more social experiences. Human needs, emotions, patterns of socializing, innate cues, etc. are essential to the universal human experience. Recent trends in technology the “web 2.0” phenomenon (aka social media) can be summarized as making the web more social and people-centered: friendly, casual, accessible, democratic. And not only are the technologies evolving, but the ways in which we use them are changing as well.

    Clive Thompson recently wrote an article in the New York Times, “Brave New World of Digital Intimacy,” about the evolution and success of Facebook and other social tools like Twitter. Thompson discusses the birth of the Facebook newsfeed,

    a single page that like a social gazette from the 18th century delivered a long list of up-to-the-minute gossip about their friends, around the clock, all in one place. ‘A stream of everything thats going on in their lives,’ as [Facebook founder, Mark] Zuckerberg put it.

    While users were initially uncomfortable with details of their private lives being broadcast, they quickly learned the value of it, and adapted accordingly. Thompson provides a larger context for these types of short-hand communications:

    Social scientists have a name for this sort of incessant online contact. They call it ambient awareness. It is, they say, very much like being physically near someone and picking up on his mood through the little things he does body language, sighs, stray comments out of the corner of your eye.

    Though each Facebook status update or Twitter post (“tweet”) may seem insignificant, Thompson suggests that “taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends and family members lives, like thousands of dots making a pointillist painting.

    In an age where people are very busy, with both parents in a family working, it is hard to squeeze in time for engagement with the Jewish community. Often it is not that we don’t want to, it’s just that it is not always convenient enough to rise to the top of the priority list. This is critical for the Jewish community to understand. Developing online relationships is not about watering down or distilling. It’s about widening the doorways and strengthening ties.

    “[T]he ultimate effect of the new awareness,” Thompson writes, is that “[i]t brings back the dynamics of small-town life.” What more do we want in our local Jewish communities? It is not enough to see a person in the single context of a study group or a synagogue service. Rather, we need to recognize the whole person, and be seen as a whole person, in order to form the tight bonds of community we crave. Facebook, Twitter and other technologies are tools that can be used in support of this.

    Through these tools I keep up with friends from Pardes and Livnot U’lehibanot who are all over the world, youth group and camp friends from the congregation where I grew up, Rabbis I admire, and friends who I will see at next week’s tot Shabbat. And when I see them, we’ll pick up the conversation as though it had been hours since we last spoke, not weeks.

    Curious? Sign up for Facebook and search for 10 friends from various areas of your past and present lives. Get a taste of Twitter – if you need someone to follow, I’m lisacolton (be warned: this is my personal life, not strictly professional, but I invite you nonetheless – you’ll be more ambiently aware of me!). And be sure to read Clive Thompson’s article in the New York Times article for more.

    Postcript – Social Media in Action
    This blog post was written on a Friday afternoon based on an article in the New York Times that was already available online but which was not accessible in print until delivery of the Sunday magazine section. The sequence of events that led to this blog post were as follows: the New York Times publishes the article online, budtheteacher “tweets” about it on Twitter, Caren Levine, Director of Darim’s Learning Networks, sees the tweet, reads the online article , and updates her Facebook status referencing the article, with a nod to bud’s tweet. I notice Caren’s status update, and as I know her recommendations are always home runs, I read the article, gears turn, and I compose this blog post, which you’re now reading. The information is valuable, but it’s made possible through the connection of the people.

    Welcome to Web 2.0.