Jewish Day School Social Media Academy 2012-13

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.  

The full Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school. We've selected a cohort of 20 schools to matriculate through an intensive training, coaching and project-based curriculum during the 2012-13 academic year. 

The 10 part webinar series is open to all representatives from Jewish Day Schools, at no cost, thanks to support from The AVI CHAI Foundation.  Please use the form below to sign up.  We'll send you notifications and login information for each upcoming webinar in the series. All are recorded and archived so you can return to them at a future date if you're unable to attend live. Each school is welcome to bring multiple representatives to the webinars.  Our schedule (past webinars include links to replay the recording):

October 25, 2-3pm eastern:  Foundations of Social Media
November 6th,  2-3pm eastern: Maturing Your Facebook Use
November 20th, 2-3pm eastern:  Social Media Policies and Guidelines
December 11th, 2-3pm eastern:  Social Media Metrics
December 19th, 1-2pm eastern: Content Generation and Curation
January 8th, 2-3pm eastern: Social Fundraising
January 22, 1-2pm eastern: Using Photos and Video Effectively
March 5th, 2-3pm eastern: Brandraising Through Social Media
March 20, 2-3pm eastern: Integrating Website, Email and Social Media
April 17, 1-2pm eastern: Evaluating Shiny Objects



Please see the full press release for this program, including a listing of the 20 schools chosen for the Academy, below.  Thanks to the AVI CHAI Foundation for funding the 2012-13 Jewish Day School Social Media Academy.

Jewish Media/Communications Jobs

It’s amazing that in this economy, and in a time when we here are Darim are continually advocating for increasing staffing and capacity around media use, that these openings pop up! What luck! Might they interest you, or someone you know?


(excerpts from a post on

With an emphasis on community organizing and grassroots mobilization, Birthright Israel NEXT empowers all Taglit-Birthright Israel trip participants and Jews between the ages of 22-30 to be more connected to Jewish community, ritual, culture, and social action. The organizations goal is to provide the resources and motivation for Jews to discover and develop their own relationship with Judaism, communicate and meet other Jews in the community, and provide an inclusive means for people of all religions to understand and experience Jewish culture.

Creating an inspired, interactive, and compelling online presence is essential to increasing awareness of and participation in our programs, adding to our growing community and encouraging involvement in our events. Therefore, we are seeking a Director of Communications to develop and implement traditional PR and online strategies to provide young people with a rich, interactive experience with our brand. This is an exciting opportunity for a creative and tech-savvy communications specialist with a passion for our mission and a desire to mobilize.

The Director of Communications is charged with crafting a communications strategy for Birthright Israel NEXT and overseeing the full range of internal and external communications, including media outreach, social media marketing, advertising, fundraising, and board communication. The ideal candidate has demonstrated success in leading integrated traditional and digital public relations/marketing campaigns for a cause-related organization with proven results, has outstanding brand-building experience, and superior communications skills.

More info here.


The Vice President of Marketing manages all marketing, branding, communications, public relations, direct marketing, and event management for Combined Jewish Philanthropies (CJP).

We are looking for a creative and seasoned professional to deepen the CJP brand, grow awareness of CJP’s philanthropic and programming offerings, expand the use of new media and increase the role of online strategies in our marketing mix.

More info on the CJP web site.


The David Project Center for Jewish leadership is an international non-profit organization dedicated to educating and inspiring strong voices for Israel through dynamic and comprehensive educational seminars, workshops, and curricula. Our groundbreaking Israel education curricula are currently taught in over 100 Jewish high schools and middle schools, reaching thousands of students around the country. Each year we educate and train hundreds of college students to assume pro-Israel leadership roles on campuses across America and Canada.

This position will involve the updating and improvement of our current website on a regular basis. The individual will be responsible for implementing changes and improvements to our website consistent with the mission of our organization. In addition, the individual will be responsible for working with other staff members to keep the information on our website current.

More info here.

Additional jobs at UJC in New York and other Federations nationwide.

Got a job to post? Add it to the comments with a link to more info!

The Skinny on Microsites

Flickr photo credit: <a href=
Flickr photo credit: dawnzy58

Lets say your organization already has a website, but you have a project that needs some extra attention. It might be a capital campaign, a special event, a call for action, volunteering opportunities, a new publication, or a resource that is just aching to stand out from your general site. Consider the use of microsites, online sites that supplement an organizations primary web presence. Microsites highlight a product or service associated with an organization and is usually accessed at its own unique web address

Microsites became popular in the marketing community to tout new products and to house extensive marketing campaigns. Nonprofits and social service organizations are using microsites to engage with their communities in powerful ways.

Consider, for example, Temple Sinai in Oakland, California. The synagogue uses microsites for its capital campaign, and for its big Spring Fling fundraiser. As you can see, general information is available for both events on the primary site with additional, more focused details available on the customized microsites:

Primary site: Temple Sinai Expansion Project
Microsite: Temple Sinais Campus Expansion Project

Primary site: Spring Fling Fundraiser
Microsite: Temple Sinai Spring Fling March Madness

Potential benefits of a microsite:

  • Provides more specific information about a product, service, or opportunity than is found at your organizations primary site
  • Targets niche audiences who might otherwise not get noticed on your primary site
  • Opportunities to create and embed niche content, including multimedia and other digital storytelling techniques
  • Specific departments of an organization can own the site and respond quickly to changes and visitor feedback
  • Use of keywords facilitates better search engine rankings
  • Easier for visitors to bookmark that specific website rather than a particular page on the primary site

Here’s another reason for entertaining microsites: Is your organization thinking about upping the ante with your website, but isnt quite ready to make the leap? A microsite might be one way to minimize perceived risks and gain valuable feedback by using it to implement incremental changes as you refine your vision and further develop your organizations web strategy.

Learn More:

The Micro-Site Isnt Dead. (Its Just Not Useful) from LogicEmotion
Microsites are Becoming a Macro Idea
from Direct

What is “marketing” and “communications”?

While many people think the word “marketing” refers to trying to sell something, it’s really much more beautiful than that. We can look at the Jewish community in 2 different ways. Commonly, we see institutions which are trying to get people to become members, attend events, and make donations. Through a different lens we see groups of people with common interests, needs and locations coming together to form communities. And as these communities grow, they need some structure to support their activities.

The mistake we make in thinking about marketing and communications is that we put the institution first, when we should be putting the individual, and the community needs first. It is a subtle but important difference. The exciting thing about “web 2.0” — both the technology tools and the culture evolving with it– is that it brings us back to the centrality of the community over the institution.

Our Learning Network session tomorrow for Darim member congregations is a first step in examining this shift. “Communications” are more than a standard issue bulletin and the phone tree. Communications today is about weaving together the community. It’s as much about listening and responding as it is about hawking your wares. If you are a member can can’t attend our session you can find useful resources and an archive of the webinar in Dirah. If you’re not yet a member of Darim you can learn more on our website.

Coming soon – some reading recommendations for rethinking your assumptions about marketing and communications. Stay tuned.