Lisa Colton, Founder and President Lisa Colton holds a B.A. from Stanford University, and studied in Israel for 2 years at the Pardes Institute of Jewish Studies, Livnot U’lehibanot and the Yakar Learning Community, among others. Lisa’s work experience combines education, technology, community building and a deep passion for Jewish life and wisdom.  In addition
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Top 5 Soft and Fuzzy Social Media Lessons

The most valuable mile marker of an organization’s social media maturity is how they integrate the tools, content and social experience into their organization’s operations and overall strategy.  Technology (of any sort) shouldn’t just be layered on top of status quo operations, and it isn't actually about the technology.  Leaders must be insightful about what
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Lessons Learned: Social Fundraising is Social

Editor's note: The Jewish Day School Social Media Academy was a year long program to support schools in developing social media skills and applying them to various areas of their work.  The social fundraising project encouraged schools to launch social campaigns to raise funds which would be matched by the AVI CHAI Foundation.  Schools designed
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Experimenting with Facebooks Boosted Posts

This blog post is part of our series from schools participating in the Jewish Day School Social Media Academy. Our participation in the Jewish Day School Social Media Academy inspired our Marketing Department at Golda Och Academy to tweak our social media strategy and one of the most exciting trials was our experimentation with boosted
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Survey Says: Celebrate Our Community

At the Solomon Schechter Day School of Metropolitan Chicago we are always looking for ways to enhance our process, we believe we have developed a system that is worth sharing. We have included below a description of our process and a screen shot of our planning worksheet on excel. Each week we meet to plan out
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These are the Days: Lessons in Content Planning

At The Agnon School, a community Jewish day school located in Beachwood, Ohio, we set out to enhance our social media reach and interaction in order to attract additional students to the school.  One of the first things we did was to conduct a survey of our constituents – primarily our parents and prospective parents
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