Part of our goal in this blog is to turn you on to great stuff, and we’ve just set up an aStore through Amazon.com to provide even more recommendations. The aStore allows you to set up your own store with your recommended products that Amazon sells. Any organization can do this, and through your affiliate relationship, get a percentage of each sale. The real value, however, is that you can turn on your constituents to the products you think they’d most enjoy or benefit from. This is a great way to plant the seed that parents and grandparents buy Jewish-themed gifts for Hanukkah. Instead of thinking that this is a great way to raise a few bucks, market it as a service you are providing to your community. And consider the affiliate referral fees just a bonus.
We also want to hear what you’ve been reading or using that you’d like to share with others through our aStore. This can be about anything: Jewish, nonprofit, technology, media, etc. I’ve even set up a kid related category as a resource for Hanukkah gift ideas. Leave a comment below with your suggestion, and we’ll add it to the store! I’ve also added a link to our store on the left side of this blog, so you can find it easily in the future.
When I speak at conferences or professional development events, I always try to leave something in my wake. After a shot in the arm of social media, usually the people in the room are hungry for more. I always mention books, web sites, blogs, and other recommendations, and provide a handout with lists of this info. After nearly every event, I get emails from participants saying “I love that blog!” and “I read that Managing Transitions book — thank you, it was so helpful!”. I hope our store can provide this ongoing resource for you. When you finish your next book, come browse!