Twitter, the “microblogging” platform where users can post updates of 140 characters or less, in making inroads in the Jewish community. Many organizations are using this tool to open communication channels with their constituents, building relationships and in some cases making the case for funding through their regular posts.
I’ve written in the past about Twitter (IDF and Digital Intimacy). In this challenging economy, others are finding that with no fixed costs and just a bit of time, they can spread their message through a very networked and connected audience. Tapping into these viral networks is powerful. For example, yesterday Clay Shirky, NYU professor and author of Here Comes Everybody was a guest on NPR’s Talk of the Nation. When @TOTN (@ denotes a Twitter username, and TOTN is the username, standing for Talk of the Nation) tweeted that he would be the guest, 9 other people that I follow “retweeted” the message within one hour. In this way, not only the 2469 people who follow @TOTN got the message, but easily over 25,000 others did as well.
Below is a list of a few Jewish organizations using Twitter. If you are, please add your Twitter username in the comments so we can follow you. And please also share other Jewish organizations you’ve found on Twitter, or other organizations/people whom you think use the platform effectively, and why.
@URJ — Union for Reform Judaism Sample tweets: