Shel Israel (co-author of Naked Conversations with Robert Scoble) has a new book, Twitterville.
Beth Kanter was giving away copies Twitterville the other day. I saw it on Facebook (I’m a fan of hers) but it was also on Twitter and her blog. (She’s a pro at making the most of multiple channels, without leaving me feeling inundated from every direction. It’s a real art.)
Beth periodically runs contests like this. She asks people to leave a comment responding to a particular question to enter the contest. It’s not random — she picks those whom she thinks are most deserving or will make the most of the prize. What I love about these contests is that by having a public entry process, she creates a forum for interesting people to share their work and ideas. I always learn something from reading the other entries.
So I left a comment saying how much I appreciate this approach to surfacing great ideas and practices. And heck, if giving away the book can do it, if I win, I’ll re-give-away the book to surface more good things, specifically in the Jewish community where we work.
She loved the idea and I won the book! (Well, to be honest, by the time she announced the winners she had about a dozen books – there were so many good responses that the author kicked in some copies, she found more promo copies, and others bought copies to add to the contest!) You can read about the results here.
And the punchline is … Shortly we’ll be putting up our own blog post to give away the book (once I get it, and read it). We’ll be asking about how you’re using Twitter in strategic and goal oriented ways. So start thinking about it, and experimenting on Twitter so you’ll have something juicy to share when we announce the contest. And, as always, you’re welcome to share your experiences (what’s working as well as what you’re challenged by) in the comments here.
P.S Another great Beth post on Twitter: How nonprofits are using hashtags
What you’re favorite Beth Kanter nugget of wisdom? Leave a link in the comments.