This is a video on how blogs build community created for the day school parents of Knoxville, TN, who are doing a training with The Jewish Ed Project’s Parent to Parent initiative. I was supposed to co-host a session with them, and had a last-minute conflict… :/ So, this is me "being there without being there." Hit me up with any questions!
Hi everyone, it's great to connect with you all, and I’m so sorry I can’t make it. I’m really looking forward to next time when we can have a deeper conversation about social media, and really dig in with strategies and fun tips and all kinds of goodies.
I love talking about blogging because it ties in so well with Jewish sensibilities about content and conversation. The Talmud was, arguably, the first blog – a conversation that takes place across time and space, bringing in many voices, contradictory opinions, and preserving it all. Even the format speaks to this. If you’ve ever looked at a page of Talmud (and not gotten completely intimidated, as I usually do), the main content is at the center, the comments in chronological order reverberating out from there. Folks comment on the main idea, then comment on the comments, then comment on the comments’ comments… Ah, Judaism, the ultimate obsessive-compulsive book club.
While blogging was hot news online about ten years ago, it’s still, i believe, at the heart of the internet. Blogs are where the stories live and breathe and grow. Think of it this way. If the Internet is a city, then Facebook is a college campus, LinkedIn is a convention center, Twitter is a series of cocktail parties in little, connected clubs, Pinterest is a shopping mall and an art gallery (in many ways), and so on and so forth, but blogs are often the homes. Blogs are where authentic stories come out. And people can visit your house, and engage in your story there, and that’s amazing and valuable. But more and more, as social media has evolved, it’s when those stories are brought into all those other places – the shopping mall, the convention center, etc. – that they become part of the bigger conversation. Sharing the story in your home, but then opening it up to this larger audience help create a sense of fluidity, of comfort, of community. Stories get set free when they’re shared in these larger spaces and the conversation around them gets hosted there. And the best part is, often, those stories don’t stay online; they influence the way people interact with one another in real life, then flow back into the online world.
So, blogs are a place for establishing a voice. For being your most authentic self, outside of proprietary social networks like Facebook and Twitter. But if you want people to join you in your home, to share in your story, you have to go out into the world and introduce yourself. Share that story. Ask questions. Visit other people’s homes and listen to what they have to say. Take this metaphor with you as you think about writing your blog post. And most of all, have fun! Please send me any questions you might have over email (or via Facebook, or Twitter, or LinkedIn…I’m all over the city), and I’ll see you next time!