While the Grammys may have captured the CBS viewers, the Jewish Day School Video Academy Awards were filling the screens of many who were watching, voting and hoping to win the big bucks. The contest attracted 116 video entries, and 17,500 votes from the public. That’s right, over seventeen thousand votes.
Conceived by The AVI CHAI Foundation and produced by See3, The Jewish Day School Video Academy helped Jewish day schools improve their use of online video through training webinars, free one-on-one consultations, and this video contest with serious prize money. I watched many of these videos, and enjoyed seeing the creative approaches many took. They ran the gamut, from serious infomercials (I mean that in the best way, meaning marketing videos with rehearsed talking heads) to very creative student work, and down right silly fun.
It’s interesting to note what makes for an effective video. I encourage you to watch the following 6 winning entries and then reflect on what grabbed and kept your attention. What feeling do you actually walk away with? What’s your impression of the school? It’s also interesting to note that the 3 videos the panel of ‘expert’ judges chose were different than the people’s choice. Why do you think that is? What’s common to each grouping?
I can say that good lighting, great sound, reasonable length are absolute foundational elements of any decent video. And some playfulness never hurts. Rumor has it that they may offer another contest this spring, so study up and then pick up your camera! Take a tour of the winners:
1. Admissions Video (The Weber School Doris and Alex Weber Jewish Community High School)
2. Milwaukee Jewish Day School Trailer (Milwaukee Jewish Day School)
3. MJGDS 50th Anniversary Video Invitation (Martin J. Gottlieb Day School)
1. If a Picture is Worth a Thousand Words (Columbus Torah Academy)