Chanukah Double Feature: The Nefesh B’Nefesh Flash Mob and the Making Thereof

[cross-posted on jlearn2.0]

By now, you may have already seen the ebullient flash mob video produced by Nefesh B’Nefesh:

What is particularly compelling is a) how Nefesh B’Nefesh used the concept of a flash mob to communicate its work and underscore its message – “Make Aliyah in a ‘Flash‘: Join 23,000 Nefesh B’Nefesh Olim celebrating Hanukkah in Israel ” – which also emphasizes aspects of its mission: you are part of a larger community through Nefesh B’Nefesh; you are not alone in your aliyah adventure; individuals join together through the organization to create community; each individual is essential to the community’s success; and, b) how Nefesh B’Nefesh was able to mobilize volunteers to join in the festivities.

Did you know that invitations to participate went out on Facebook five days before the event – and the sole rehearsal with the group was held an hour and a half before the flash mob itself?

If you haven’t already seen the back story of the “The Making of the Nefesh B’Nefesh Jerusalem Flash Mob,” be sure to check out this video and enjoy the show:

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