Facebook is the 800 pound gorilla of social media – ignore it at your own risk. For most of us, at least SOME of our audience/community is active on Facebook, so it's important to be there, reach the right people, and be seen consistently. But recent changes to the way Facebook functions are making it harder for your fans to see your posts and engage with them. Putting a small budget towards Facebook advertising can help keep your engagement up. With that in mind, here's a short introduction to a quick, easy way to make sure your posts get seen by more of your people. Additional resources are posted below. Check it out, and let us know if you give it a try!
And some additional resources: