We are so excited about Darim’s partnership with the AVI CHAI Foundation on their Social Media Academy! The Academy was created to help Jewish day schools integrate social media into their strategies for home-school communications, student recruitment, alumni outreach, and fundraising.
Ten high schools are taking part in a series of 3 face to face full-day meetings, an offering of over 20 webinars, an ongoing Facebook Group discussion, and coaching sessions to help them develop and implement strategic social-media enhanced communications plans for their schools.
The Academy reflects the work that the Foundation has been doing with social media guru Allison Fine over the past year, and was created in response to a recent survey that the Foundation conducted of around 300 day schools regarding their use of social media.
The Academy met twice in March face to face. Participants learned about a number of foundational social media tools, started creating their plans based on a “POST” planning process (inspired by the book Groundswell — People, Objectives, Strategy and Technology), debriefed what they’ve experimented with and implemented between the two meetings, and shared emerging best practices with each other.
The good people from Big Duck guided the group through determining appropriate metrics for analyzing social media and creating social media policies. Big Duck will also provide individualized coaching sessions to each school team on a regular basis.
Kudos to AVI CHAI for taking such great strides in modeling the learning process that they have undertaken themselves as a learning organization, and extending their active support to other professionals in Jewish education. We can’t wait to share more of what we are learning as well!
Read more about the Allison Fine’s reflections on the Social Media Academy here: