The Alban Institute has clearly identified technology as a fundamental tool for successful congregations. Their recent magazine focused on connected congregations, and they’ve just published a new book, Reaching Out in a Networked World. Communications expert and pastor Lynne Baab examines a variety of technologies such as websites, blogs, online communities, and desktop publishing, and counsels congregations on how to evaluate these tools and use them appropriately to communicate their identities to members and prospects
Alban’s in depth knowledge of congregations (Jewish and otherwise) make this publication a unique and focused read for synagogue staff and lay leadership. Check out Lynne’s blog post on Myths about Communicating Congregational Identity for insights into her writing and thinking. Learn more about the book and order it here.