Jewish organizations, big and small, are prioritizing digital communications and embracing new models of leadership and organizational development. While this may seem like an obvious statement to some, for those of us who have been banging the digital drum for some time, it truly feels like we’ve finally reached a critical tipping point. The question no longer is “should we?”, it’s “how do we?”
The hunger for training, coaching, models to emulate, and savvy staff to power the work has skyrocketed.
Some organizations jump into social media with great excitement. Others with great trepidation. What we know is that the rules of engagement in social media are in many ways fundamentally different than those of other communication tools we’ve used in the past. A good social media policy provides clear guidelines as to how staff should represent themselves and the organization when posting and interacting with the community, freeing them up to think more strategically. A social media policy is also likely to help leadership feel more comfortable with the less formal nature of social media by letting them establish boundaries for its use.
The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.
The full Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school. We've selected a cohort of 20 schools to matriculate through an intensive training, coaching and project-based curriculum during the 2012-13 academic year.
Beyond Tactics: Taking on Social Media Strategy and Networked Culture in the Jewish Day School Social Media Academy
There are three pillars required for advancing a networked strategy and maturing a school’s use of social media: Strategy, tactics and culture.
Darim is hosting a blog carnival (a series of posts from various guest bloggers on a topic) on "Connected Congregations". The following post from Shel Holtz (originally published on his blog and shared here with persmission) as such profound implications for how synagogues can be supporting and connecting and empowering their community and individual members.
We are stepping through the threshold of a new age. Connected, individually empowered, globalized, diverse and personalized. The technologies of today are far more than digital communication tools – they are transforming society at an increasingly rapid rate, with important implications and opportunities for the Jewish community.
It's Elul and the High Holidays are just around the corner. Now is the perfect time to get your Facebook Page 'Likeable!' How will you use it as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members?
We've compiled 10 ideas to get the conversation going. Feel free to add your ideas and your social media "New Year's Resolution" for deepening your community's engagement.