Social Giving Webinar for NYC Area Synagogues

February 9, 2012 - 1:00pm - 2:00pm

Facilitated by Lisa Colton, President, Darim Online
57 minutes

How and why is the rise of social media affecting philanthropic giving? While the fundamentals of development haven’t changed significantly, the ways you go about storytelling, generating enthusiasm and motivating donors has been turned upside down in the last few years. Accordingly, as a networked nonprofit your approach to marketing a fundraising campaign needs to evolve as well. Join us to learn about the tools, strategies, and opportunities of social media based fundraising, and learn from interesting case studies in the field.

This webinar is open to staff and lay leadership of all New York area congregations in the UJA Federation of New York catchment area.
Social giving
View more PowerPoint from Darim Online

Resources

Campaign Examples
Movember
Epic Change

Tools
Crowdrise
Kickstarter
Razoo
FirstGiving
Causes
DonorsChoose

Data and Research
Network For Good "Evolution of the Online Donor" infographic:

Two Blackbaud studies:
Multi-Channel Giving
The Power of Social Fundraising and Friends Asking Friends [INFOGRAPHIC]

Causes on Facebook
Connecting your cause to your Facebook Page

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