Last week BBYO announced the launch of what I believe is an exciting, inventive tool available to engage teens in a meaningful Shabbat experience: Build a Prayer. As a free, online tool the site is designed to connect youth with prayer and Shabbat like never before by allowing them to build and customize their own service.
At BBYO, I constantly see teens, advisors and staff members using unique spaces and creativity to offer relevant, powerful Shabbat services, a unique challenge sin
I've got two great sources of wisdom sitting on my desk right now. First, a handout from Ron Wolfson from a conference a year or two ago, and a new blog post by Chris Brogan. Both are about providing service for members and customers, and both draw from examples of companies that have built their brand around SERVICE. In this day and age when time and attention are the limiting factors for engagement and participation, providing high quality, convenient and efficient service is paramount.