In our last few postings, we've been looking at ways to tell our organizations' stories through the use of online video. Today, we will explore the basics of creating a media library. This post is based on notes from the Darim Online Learning Network for Synagogues webinar with See3 Communications CEO, Michael Hoffman.
Develop a media library for your congregation. This library should include video, photos, and audio.
Welcome to the second in a series of posts based on the Darim Online Learning Network for Synagogues webinar with video guru, Michael Hoffman of See3 Communications.
Think of your organization's online presence as your “channel.” As such, consider how to integrate online video into your overall organizational strategy. Online video can be an effective means to strengthen connections among your community's members. Remember, people relate best to other people, less so to institutions.
As broadband internet has become the norm, and the value of compelling content online has become key to capturing and retaining user's attention, online video has become more popular and more powerful.