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Why Old Spice is So Spicy
July 15, 2010
Blog Post

A new phenomenon has taken over the social media airwaves these last few days.  Out of the blue, least expected, it's the Old Spice Guy.  I don't watch much TV, so I missed the TV ads earlier this year where Old Spice introduced actor Isaiah Mustafa ("the man your man could smell like"). With a serious voice and a towel wrapped around his waist, the Old Spice Guy has responded to questions and comments received through Twitter, Facebook and Reddit via 30 second YouTube videos.

  • channel
  • isaiah
  • Marketing
  • Marketing
  • mustafa
  • old spice
  • Technology Happenings
  • Uncategorized
  • viral
  • youtube
10 for 2010: #2 UNFRIENDING and UNFOLLOWING
January 13, 2010
Blog Post

Anyone remember the Burger King campaign last year -- defriend (or unfriend) 10 people on Facebook and we'll give you a burger?

  • 2010
  • Blog Links
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  • dunbar
  • facebook
  • Jewish Community Trends
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  • unfollow
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10 Blips On Your Radar for 2010: #1 MOBILE
January 11, 2010
Blog Post

In the coming days and weeks we'll be sharing 10 things you should have on your radar screen for 2010.  If you're already on top of them - mazel tov.  Share with us what you're doing in the comments.  If not, time to get hip to the new decade.  Don't put it off. This isn't the future, it's the present, so pay attention.

  • 2010
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A Rose is Not Just as Sweet in the Information Age: Choosing a Facebook Page Name
October 12, 2009
Blog Post

(This is the second of five posts on creating a Fan Page for your Jewish Organization. The first part can be found here. Subsequent posts will cover your Page's picture, what information to include, what content to create and which applications to use.)

Unlike Abraham, Moses and Madonna, our organizations cannot simply go by just a one-word name.

  • facebook
  • How_to
  • Jewish Community Trends
  • Jewish_Community
  • Marketing
  • Name
  • Tech Tips
Providing Service and Value Online
September 11, 2009
Blog Post

I've got two great sources of wisdom sitting on my desk right now.  First, a handout from Ron Wolfson from a conference a year or two ago, and a new blog post by Chris Brogan.  Both are about providing service for members and customers, and both draw from examples of companies that have built their brand around SERVICE.  In this day and age when time and attention are the limiting factors for engagement and participation, providing high quality, convenient and efficient service is paramount.

At this time of year whe

  • Blog Links
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  • synagogue3000
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Learn on Twitter, Sign up on Facebook, then Show Up in Person
September 01, 2009
Blog Post

How can you use social media to get people to walk in the door?  It's a great question that I'm often asked.  It's  big question, with many responses, but I'll tackle one thing here:  Understand your user.  Who is the audience that you're trying to reach, and why AREN'T they walking in the door yet?  Once you understand what stands between them and you, you can develop a social media strategy to help.  A few examples:

1) The Puget Sound Blood Center launched a social media campaign to engage new donors in thei

  • Article Reviews
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How I Won a Copy of Twitterville (and you can too!)
August 31, 2009
Blog Post

Shel Israel (co-author of Naked Conversations with Robert Scoble) has a new book, Twitterville.

Beth Kanter was giving away copies Twitterville the other day.

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Jewish Media/Communications Jobs
February 13, 2009
Blog Post

It's amazing that in this economy, and in a time when we here are Darim are continually advocating for increasing staffing and capacity around media use, that these openings pop up!  What luck!  Might they interest  you, or someone you know?

BIRTHRIGHT ISRAEL NEXT: DIRECTOR OF COMMUNICATIONS

(excerpts from a post on ejewishphilanthropy.com)

With an emphasis on community organizing and grassroots mobilization, Birthright Israel NEXT empowers all Taglit-Birthri

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Webinar Part 3: Developing A Media Library
January 23, 2009
Blog Post

In our last few postings, we've been looking at ways to tell our organizations' stories through the use of online video. Today, we will explore the basics of creating a media library. This post is based on notes from the Darim Online Learning Network for Synagogues webinar with See3 Communications CEO, Michael Hoffman.

Develop a media library for your congregation. This library should include video, photos, and audio.

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Webinar Part 2: Community Strategies for Integrating Online Video
January 21, 2009
Blog Post

Welcome to the second in a series of posts based on the Darim Online Learning Network for Synagogues webinar with video guru, Michael Hoffman of See3 Communications.

Think of your organization's online presence as your “channel.” As such, consider how to integrate online video into your overall organizational strategy. Online video can be an effective means to strengthen connections among your community's members. Remember, people relate best to other people, less so to institutions.

  • Community
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Darim Online Webinar Recap: Online Video with Michael Hoffman, See3
January 19, 2009
Blog Post

“Video is not an organizational goal - but it can help you achieve your goals.”
- Michael Hoffman, CEO, See3 Communications

We had the pleasure of hosting Michael Hoffman, CEO, of See3 Communications for a series of excitng webinars with the Darim Online Learning Network for Synagogues.

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Jewish Organizations Using Twitter to Strengthen Relationships and Built Their Case
January 09, 2009
Blog Post

Twitter, the "microblogging" platform where users can post updates of 140 characters or less, in making inroads in the Jewish community.  Many organizations are using this tool to open communication channels with their constituents, building relationships and in some cases making the case for funding through their regular posts.

I've written in the past about Twitter (IDF and

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  • Jewish Community Trends
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  • Nuggets
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  • Tech Tips
  • twitter
  • Uncategorized
Facebook Causes Adds Birthday Feature
January 09, 2009
Blog Post

Causes is a Facebook application that allows organizations to establish a "Cause" and receive support from people who "join the cause" and donate to it.  Network for Good, a reputable online credit card donation processing service processes the transactions.  Many organizations have raised significant funds (hundreds or thousands of dollars) towards general operating expenses and/or specific campaigns.

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Chanukah Cookies and Storytelling
December 26, 2008
Blog Post

It’s Chanukah, a time for telling stories about our heritage, our history, and our families. It’s how we pass along our values, our beliefs and rituals, and our legacies. At my family’s annual “cousins” Chanukah party – a tradition that is close to 50 years old (if not more), my aunt made sure to point out to the three generations present that the cookies she had baked for everyone were based on my late grandmother’s recipe.

To the uninitiated, the cookies appear rather simple.

  • Community
  • Marketing
  • storytelling
Telling Stories to Hear Stories
December 11, 2008
Blog Post

Social media is all about two way conversation, simply put. Exchanges between real people, building real relationships, and finding common ground, shared interests and, in many cases, collaborating to take action together.

Oftentimes as we manage Facebook groups or blog posts or even in surveys we ask people to share their stories. "Tell us about an experience when...?" Shawn and Mark at Anecdote develop courses on storytelling, and digital storytelling.

  • anecdote community
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Taglines - Does Yours Command Attention?
November 06, 2008
Blog Post

Taglines are incredibly important in today's era of information overload.  Studies show that as we are inundated with more and more information, we develop skills to sort through the volume to pay attention to the most valuable content. Young people who grew up with the internet are the most adept.

Effective branding is an important factor for gaining and retaining people's attention.  Many organizations' names don't really convey what makes them unique, and for many of us, the explanation takes enough words that we lose a good percentage of our audience before they are hooked on our programs and mission.

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  • tagline tag getting attention schwartz nancy report bra
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Volunteer Graphic Design Services Through Idealist.org
November 05, 2008
Blog Post

One critical element of a successful online (or offline, for that matter) strategy is professional graphic design that conveys the culture, energy and vibrancy of your community. This was one of the observations that led me to found Darim 8 years ago. Many Jewish organizations (and nonprofits in general) struggle wit budgeting for such professional design services. But it's really worthwhile, and one good design can provide a foundation for many related designs in the future. A well designed piece (web site, blog, brochure, etc.) conveys that you are high quality in everything you do, and thus grabs a reader's attention long enough for them to actually absorb what you are saying. The greatest content in a crappy design may never be appreciated.

  • Blog Links
  • design graphic probono idealist wild apricot
  • Marketing
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  • Uncategorized
Our Recommendations, and Yours
October 27, 2008
Blog Post

Part of our goal in this blog is to turn you on to great stuff, and we've just set up an aStore through Amazon.com to provide even more recommendations. The aStore allows you to set up your own store with your recommended products that Amazon sells. Any organization can do this, and through your affiliate relationship, get a percentage of each sale. The real value, however, is that you can turn on your constituents to the products you think they'd most enjoy or benefit from.

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  • Uncategorized
Search Engine Optimization. Wait, What?
October 02, 2008
Blog Post

If you do a Google Search with the words “Search Engine Optimization" you’ll see about 34.6 million pages on the subject. Search Engine Optimization (SEO) – making sure your website has high visibility with search engines - is a hot topic these days, creating an entire industry of firms specializing in SEO. As I started writing this post I said to myself, "SEO isn't yet the norm unless there's an "SEO for Dummies" book published.

  • google
  • Marketing
  • Marketing
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  • Tech Tips
Market your Website - Easy and Free
September 16, 2008
Blog Post

Some ideas on how to promote your website; they don't cost a thing!

  • Is your website URL (www.websitename.com) printed on each staff member's business cards?
  • How about adding the website name as a clickable link in each staff member's (and volunteer's!) email signature? We see a lot of signatures with the address and phone number, but not a link to the website.
  • Is the website URL printed on your stationery? How about any marketing collateral; brochures, flyers, etc.?
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