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How to utilize social media, in today’s world of work, can be quite overwhelming to the average brain. Things have changed so rapidly with how we communicate, both in and outside of the workplace, that our brains are simply overwhelmed with new data. This rapid societal change has literally turned our work worlds upside down. Neuroscientists have found that the brain must go through four sequential steps, when trying to learn anything new, so it can properly transition itself to a higher functioning level. 
Rabbi Hayim Herring (of STAR: Synagogues Transformation and Renewal) and the visionary behind Synaplex) has recently published a new book: Tomorrow's Synagogue Today. You should read it, and buy a copy for the senior staff and every board member of your synagogue.