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Facebook as a Tool to Drive Admissions

May 19, 2013
Blog Post

The opportunity to participate in the Darim Online Social Media Academy is one of the best things to happen to our school. When we started our school Facebook page about a year ago, we used the white paper titled Best Practices for an Admissions-Driven Social Media Strategy as our guide, and had a volunteer help us get started. The postings were sporadic, and did not have much consistency. Since we started the Social Media Academy, we have created an editorial calendar to ensure our posts are consistent with our branding, so that we can tell our story in a fun and compelling way. The result has been amazing. For months, our posts were reaching maybe 100 people, and now with the implementation of  the editorial calendar, each post is reaching between 200-500 people.

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Rally for MJDS: A Case Study of Social Fundraising
May 16, 2013
Blog Post

Milwaukee Jewish Day School is a non-diversified school accepting Jews from across the board. We have an excellent education program deeply rooted in tradition and innovation. We have a large emphasis on digital media and technology such as iPads, smart-boards, computer Labs, and a green screen studio. With so many students and parents using technology photo’s and videos have never been so important.

We’ve always had an Annual Campaign, but for the first time as a result of the Social Media Academy we decided to try something different, and accept donations online.

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Power of Pictures: Lessons from the Jewish Day School Social Media Academy
May 09, 2013
Blog Post

We knew before joining the Academy that Facebook could be a great way to reach our parent body, but we just weren’t getting the response we knew was possible! Our first step after joining the Academy was to switch our Facebook profile to a page so that we could garner more likes from our parents and the broader community. Then we started thinking about what content would create the most buzz…

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A Meta Learning Curve: Social Media to Promote a Blending Learning Day School
May 03, 2013
Blog Post

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development. 

I figured between having a Facebook account and teenage daughters, I would be ahead of the game in this process.  Yet even with my familiarity with social media tools, participating in the Jewish Day School Social Media Academy really put me into the shoes of our students. 

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The Neverending Haggadah
March 12, 2013
Blog Post

Every Passover, Jews around the world gather at the Seder table to re-tell one of the greatest stories ever: the Jewish Exodus from Egypt. As much as we love tradition, this year we are giving the Seder ritual a new twist—and we want you to join us!

So, how will this Passover be different from all other Passovers?

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Storify: A University of Wisconsin Case Study
February 08, 2013
Blog Post

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Jewish Journey Photo Books: Capturing Positive Jewish Memories
November 12, 2012
Blog Post

I was thrilled to be accepted into the Social Media Boot Camp for Educators.

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How Seattle Children’s Hospital Went Outside The Box With Its Facebook Page
August 23, 2012
Blog Post

Darim is hosting a blog carnival (a series of posts from various guest bloggers on a topic) on "Connected Congregations".  The following post from Shel Holtz (originally published on his blog and shared here with persmission) as such profound implications for how synagogues can be supporting and connecting and empowering their community and individual members. 

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10 Tachlis Ideas for Getting Your FB Page High Holiday Ready
August 16, 2012
Blog Post

It's Elul and the High Holidays are just around the corner.  Now is the perfect time to get your Facebook Page 'Likeable!' How will you use it as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members?

 We've compiled 10 ideas to get the conversation going.  Feel free to add your ideas and your social media "New Year's Resolution" for deepening your community's engagement.

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Social Media: The Illuminated Megillah
March 09, 2012
Blog Post

There’s a lot of buzz about the increasingly image-driven nature of social media. At the forefront of this discussion is the latest hot social network, Pinterest. But it’s not only this virtual pinboard. Everywhere you look, memes are being generated to better marry words and pictures, kinetic typography videos are turning letters into animations, and infographics illuminate otherwise meaningless statistics. Pictures are the most highly engaged content on Facebook. Where is all this coming from?

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The Medium and the Message, Pt. 1
March 05, 2012
Blog Post

Any “Sex and the City” fans out there? Me - guilty as charged. Skip down to the paragraph that begins with “in talking to” if you’d prefer to avoid the fabulousness that’s about to ensue...

The following clip does an especially great job of illustrating a point I’ve been thinking about a lot lately. (Be forewarned there is some naughty language sprinkled here and there.)

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QR Codes 101
February 24, 2012
Blog Post

what_are_qr_codesJewish tradition has always supported technological innovation. In fact, with apologies to Apple or Android, it was Moses who introduced the world to the first tablets. Kidding aside, the events at Mt. Sinai as described in the Book of Exodus do provide us with a clear understanding of the role of technology in Judaism. As leaders in our respective Jewish communities, we take upon ourselves the responsibility of presenting the values, tenets, and traditions of our religion in the most understandable and accessible medium possible.

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What Have We Learned This Week? This Year?
October 03, 2011
Blog Post

Guest post by Rabbi Arnie Samlan

When I joined Facebook, the first updates I began to post daily balanced my work and my play. They bounced between humorous (most often) and serious. Some reflected my rabbinic side; some addressed my musical (and scratch DJ) side; many dealt with pop music or pop culture. After a few months, I figured out that social media is not about listening to myself, it’s about bringing people together to share.

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Linkedin for Nonprofits
September 07, 2011
Blog Post

Guest post by Debra Askanase, Community Organizer 2.0

Linkedin-logo-candies1

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#11NTCJEWS - The Jewish Community at the Nonprofit Technology Network Conference
March 21, 2011
Blog Post

Thanks to the 70+ people who came out this morning to learn, share, problem solve and mature the Jewish community's use of technology, new models of leadership and creative thinking. Due to the overloaded wifi network (a problem when you bring 2000 techo-philes into one hotel network), the live evaluation and feedbacks were slow to post today. Thus, I've embedded them here, both for the participants and others who may be interested. We used Poll Everywhere to enable everyone to text in their questions and see what others were thinking. You can also find the slides and other related links below.

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Jewish New Media Innovation Fund Winners Go Beyond Those Awarded Funds
March 21, 2011
Blog Post

Today the Jewish New Media Innovation Fund announced the winners of the exciting process that help catalyze our community to focus on new media, our missions, and our strategy for the digital age. It was a fascinating experience to read the applications of the final 30, think deeply about the criteria of the fund, collaborate with an extraordinary team of advisors, and work with three visionary foundations. I am honored to have been part of this pilot year, and I hope that this initiative, and others like it, will continue.

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DoGooder Nonprofit Video Awards
March 21, 2011
Blog Post

Video has increasingly become the most powerful medium for communicating your mission and programs, and engaging supporters in sharing your content through their social media channels like Facebook. Nonprofits are learning to take advantage of this medium in creative and powerful ways, with creative approaches, great storytelling, and fun graphics. Each year, See3 Communications, in partnership with YouTube, hosts the DoGooder Nonprofit Video Awards.

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Hanukkah Entertainment That Educates?
December 07, 2010
Blog Post

in collaboration with guest blogger Rick Recht The ultimate form of ‘cool’ in the Jewish world is when your non-Jewish friends also think it, whatever IT is, is cool. Well, cool just happened – twice. [If you've seen the videos, feel free to skip below them to the bottom of this post. Unless, of course, you can't help yourself but watch them again.] On December 4, the CNN.com top headline picture was a snapshot from a viral video by the Maccabeats, male a capella group from Yeshiva University.

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Shalom, Sez Me... Grover's Big Adventures
November 24, 2010
Blog Post

[cross-posted on jlearn2.0] Shalom Sesame: NextGen. The good people at Shalom Sesame are rolling out the release of the first two of twelve dvds in their new series. It's hard to believe it's been 25 years since the first edition on video; I am pleased to report that Moshe Oofnik has not aged - nor mellowed - a bit.

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Opportunity: Tell Us How You Tech!
November 23, 2010
Blog Post

Have you or your organization used new media technology in an effective, creative way to activate your network? Tell us the details of your story, and be entered to win a free pass to the 2011 Nonprofit Technology Conference (“NTC”) from the Charles and Lynn Schusterman Family Foundation and Darim Online. NTC, an annual event organized by NTEN: The Nonprofit Technology Network, will take place March 17-19 in Washington, D.C.

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