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Jewish Day School Social Media Academy 2012-13
July 10, 2012
Article

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.  

The full Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school. We've selected a cohort of 20 schools to matriculate through an intensive training, coaching and project-based curriculum during the 2012-13 academic year. 

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It’s not just about the money
May 20, 2013
Blog Post

As participants in the Jewish Day School Social Media Academy, we have faced many exciting challenges this year.  Getting our social media presence up and running was the first hurdle – daily posts, monitoring the likes, the reach, the insights overall – it has been a whole new world of lingo.

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Facebook: A Transformation
May 19, 2013
Blog Post

 

Imagine this: a school without a Facebook page! How could this be?

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Carefully Curating Content
May 09, 2013
Blog Post

 

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A Meta Learning Curve: Social Media to Promote a Blending Learning Day School
May 03, 2013
Blog Post

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development. 

I figured between having a Facebook account and teenage daughters, I would be ahead of the game in this process.  Yet even with my familiarity with social media tools, participating in the Jewish Day School Social Media Academy really put me into the shoes of our students. 

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The Best Advice Facebook Ever Gave Me
April 26, 2013
Blog Post

Originally posted on Clips and Phrases.

Well, not Facebook per se, but the fantastic, smart, and savvy folks on it. In short, I was preparing for a panel on social media marketing and put the following question out to my peeps:

"What's one thing you think is critical for (Jewish, nonprofit) social media marketers to know, do, or avoid?"

And here are the answers I got, divided into handy-dandy categories for your reading pleasure.

It’s Social Media, So…Be Social:

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Leveraging an Internal Editorial and Social Media Calendar
April 19, 2013
Blog Post

One of the key takeaways from the Jewish Day School Social Media Academy is the importance of being organized with your social media, website stories and respective school themes. As a result, Gann Academy created an internal editorial calendar between the Director of Marketing Communications and the Web and Social Media Specialist.

This Google calendar, which can be accessed, edited and modified by both users, has been beneficial because:

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CJDS Bar Mitzvah: Not just a social event—A social media event!
April 10, 2013
Blog Post

The 20 schools in the Jewish Day School Social Media Academy have been working on social media and social fundraising projects this year.  This post is part of a series of posts by the participating schools as they share their work, design and learnings.

The Charlotte Jewish Day School is now in our 13th year as a community day school and we are going to celebrate in a very 21st century way.

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Designing for Social: Nefesh b’Nefesh New Contests
March 14, 2013
Blog Post

Marketing is one thing.  Designing intentionally for social engagement is another thing all together.   This is a story of a very fun creative process that has resulting in two contests announced this week.

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Five Tips for Getting Started With Podcasting + a Bonus
March 11, 2013
Blog Post

I don’t know anyone who watches television shows when they are actually broadcast. Most people I know rely on their TiVo/DVR. Even those who claim not to own a television watch shows on Netflix, or Hulu, or some more nefarious mode.

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Storify: A University of Wisconsin Case Study
February 08, 2013
Blog Post

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11 Ways to Reach the Unengaged
January 02, 2013
Blog Post

All of us in Jewish life are wondering how to reach the unengaged--and particularly young adults. At NEXT: A Division of Birthright Israel Foundation, we work with both mainstream and grassroots organizations, including many synagogues, to help them find new ways to connect with Birthright Israel alumni and their friends. While I do this work professionally, I’m also part of the demographic we’re trying to reach. Here, I’m offering eleven ways that synagogues can connect to the unengaged:

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"Have We Met Yet?" The Power of Casual Conversation for Organizational Engagement
December 03, 2012
Blog Post

Cross-posted from Deborah's weekly enewletter and column in the New York Jewish Week.

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Determining Your Communal DNA
November 30, 2012
Blog Post

What is a synagogue? A congregation? A community?

We are more than a nonprofit organization, or a local center, or a collection of people who share certain practices or get together for holidays. It feels significant to me that words like “congregation” and “community” are grammatically singular but inherently refer to a multiplicity. The duality of meaning here is so critical for how we lead, congregate, and self-identify.

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Beyond Tactics: Taking on Social Media Strategy and Networked Culture in the Jewish Day School Social Media Academy
September 05, 2012
Blog Post

There are three pillars required for advancing a networked strategy and maturing a school’s use of social media:  Strategy, tactics and culture. 

 

  • #JDS
  • Academy
  • Avi Chai Foundation
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  • Education
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People Have a Lot to Say About Where to Buy Challah!
July 18, 2012
Blog Post

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JewDub.org: If You Build It….
July 04, 2012
Blog Post

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5 Ways to Get Your Website Ready for Membership Season
June 05, 2012
Blog Post

When I was a kid, I would listen to my mom talk on the phone with prospective members.  She would answer all of their questions about our synagogue treating everyone kindly and taking the time to get to know them.  The countless hours she spent at the kitchen table were well worth the time and effort because families felt a personal connection to our community.

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Push Yourself from Broadcast to Social
May 31, 2012
Blog Post

I coach many organizations on the social media, helping them to mature their practice and hopefully use these valuable tools to help achieve articulated goals.  What I notice -- and notice a lot -- is that moving from a broadcast mindset to a social one is hard.  Really hard.  I might spend a full hour brainstorming social content with a team from a congregation, and then notice their next 5 posts on Facebook are still about programs and posting links to articles they think folks should be reading.

Instead of talking with members of their community, they're talking at them: read this, check out that.

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Measuring the Return on Engagement of Community Commitment
May 21, 2012
Blog Post

Guest post from Debra Askanase, cross posted from CommunityOrganizer2.0

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