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How to utilize social media, in today’s world of work, can be quite overwhelming to the average brain. Things have changed so rapidly with how we communicate, both in and outside of the workplace, that our brains are simply overwhelmed with new data. This rapid societal change has literally turned our work worlds upside down. Neuroscientists have found that the brain must go through four sequential steps, when trying to learn anything new, so it can properly transition itself to a higher functioning level. 
Rabbi Hayim Herring (of STAR: Synagogues Transformation and Renewal) and the visionary behind Synaplex) has recently published a new book: Tomorrow's Synagogue Today. You should read it, and buy a copy for the senior staff and every board member of your synagogue.
I've recently found that Twitter has been enhancing my experiences at conferences and conventions. I joined the social networking site when I was at the URJ Biennial in 2009, as so many people seemed to be tweeting there. As I got ready for the CCAR Convention it wasn't just about finalizing travel arrangements and packing clothes, it was also about identifying the hashtag (