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How-to

It’s not just about the money
May 20, 2013
Blog Post

As participants in the Jewish Day School Social Media Academy, we have faced many exciting challenges this year.  Getting our social media presence up and running was the first hurdle – daily posts, monitoring the likes, the reach, the insights overall – it has been a whole new world of lingo.

  • champions
  • crowdrise
  • Educators
  • social fundraising
  • Social Media
  • Comm/Marketing
  • Highlighted Person-Org
  • Community Highlight
  • How-to
  • Example
  • Fundraising
  • Org Development
  • Social Media
Busting Through Tweeter's Block
April 24, 2013
Blog Post

A friend of mine has just begun to tweet.  She was one of those people -- which is very common -- who created an account two years ago, and was feeling very hip and on top of the trends.  And then she never used it.

We sat down last week to build some skills and help her get into meaty conversations in her field.  She was a quick learner, excited and motivated.  And a week later I got the one line email: 

So, what am I actually suppose to be saying on Twitter?

  • Social Media
  • twitter
  • writer's block
  • Execs/CEOs
  • Jewish Community in the Connected Age
  • Program Staff
  • How-to
  • How to
  • Marketing
  • Social Media
Leveraging an Internal Editorial and Social Media Calendar
April 19, 2013
Blog Post

One of the key takeaways from the Jewish Day School Social Media Academy is the importance of being organized with your social media, website stories and respective school themes. As a result, Gann Academy created an internal editorial calendar between the Director of Marketing Communications and the Web and Social Media Specialist.

This Google calendar, which can be accessed, edited and modified by both users, has been beneficial because:

  • calendar
  • editorial
  • Gann Academy
  • Social Media
  • Jewish Community in the Connected Age
  • Comm/Marketing
  • Highlighted Person-Org
  • Program Staff
  • Community Highlight
  • How-to
  • Example
  • Org Development
  • Social Media
Network Mapping at jU Chicago
March 22, 2013
Blog Post

The Community Building Internship at jU Chicago is premised on the idea that small communities are, as sociologist Jonathan Woocher has written, “a consistent source of meaning, a focal point for relationships, and a powerful contributor to a sense of self-worth.” By empowering a cohort of students to create small communities organized around a theme, activity, or shared interest, we are able to create the kind of specialized Jewish opportunities that have the power to engage more Jewish students on a deeper, more meaningful level.

  • case study
  • community
  • network
  • network mapping
  • network weaving
  • Leadership
  • How-to
  • Leadership
  • Org Development
Designing for Social: Nefesh b’Nefesh New Contests
March 14, 2013
Blog Post

Marketing is one thing.  Designing intentionally for social engagement is another thing all together.   This is a story of a very fun creative process that has resulting in two contests announced this week.

  • #bestjobisrael
  • #weddinggiftisrael
  • contest
  • Innovation
  • job
  • nefesh
  • Social Media
  • wedding
  • Execs/CEOs
  • Jewish Community in the Connected Age
  • Comm/Marketing
  • Highlighted Person-Org
  • Leadership
  • Our Community
  • Program Staff
  • Community Highlight
  • How-to
  • Federation
  • Marketing
  • Social Media
  • Strategy
Five Tips for Getting Started With Podcasting + a Bonus
March 11, 2013
Blog Post

I don’t know anyone who watches television shows when they are actually broadcast. Most people I know rely on their TiVo/DVR. Even those who claim not to own a television watch shows on Netflix, or Hulu, or some more nefarious mode.

  • podcast
  • Comm/Marketing
  • How-to
  • How to
Building and Cultivating Member Relationship
February 25, 2013
Blog Post

The social web is changing the way we live and work. Social networks are making dramatic changes to not only how people communicate and engage with each other, but also with companies, foundations, and other organizations. Facebook and Google+ are slowly replacing the corporate website. Twitter, SMS, and blogs are supplanting email as the go-to marketing channels.

  • Administration
  • database
  • social web
  • synagogue
  • Execs/CEOs
  • How-to
  • How to
  • Org Development
A Post-P.O.S.T. Post - Strategic Thinking Case Study
February 21, 2013
Blog Post

This blog post is a reflection on something that hasn’t happened yet.  Whoa.

The reason I can do this is because of the remarkable opportunity I currently have as the Network Weaver for a project of The Jewish Theological Seminary’s William Davidson Graduate School of Jewish Education called “ReFrame.” And because I decided to use the POST model for my network weaving and marketing plan.

  • case study
  • post
  • social media
  • strategy
  • How-to
  • Example
  • Social Media
  • Strategy
Connecting: An Explicit Goal of Program Directors
January 09, 2013
Blog Post

Guest post by Laura Intfen, Member Services Coordinator at Congregation Beth Torah in Overland Park, KS

  • #connectcongs
  • caring
  • community
  • membership
  • program director
  • Jewish Community in the Connected Age
  • Highlighted Person-Org
  • Leadership
  • Program Staff
  • Community Highlight
  • How-to
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  • Org Development
11 Ways to Reach the Unengaged
January 02, 2013
Blog Post

All of us in Jewish life are wondering how to reach the unengaged--and particularly young adults. At NEXT: A Division of Birthright Israel Foundation, we work with both mainstream and grassroots organizations, including many synagogues, to help them find new ways to connect with Birthright Israel alumni and their friends. While I do this work professionally, I’m also part of the demographic we’re trying to reach. Here, I’m offering eleven ways that synagogues can connect to the unengaged:

  • #connectcongs
  • congregations
  • youth
  • Jewish Community in the Connected Age
  • Comm/Marketing
  • Leadership
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  • Rabbis/Cantors
  • Leadership
  • Marketing
  • Org Development
  • Social Media
Project Mishpacha
December 03, 2012
Blog Post

You know how it’s always the best TV shows that get cancelled

  • #connectcongs
  • family
  • mishpacha
  • TV
  • Jewish Community in the Connected Age
  • Highlighted Person-Org
  • Program Staff
  • Community Highlight
  • How-to
  • Example
  • Org Development
Jewish Journey Photo Books: Capturing Positive Jewish Memories
November 12, 2012
Blog Post

I was thrilled to be accepted into the Social Media Boot Camp for Educators.

  • Education
  • Highlighted Person-Org
  • Community Highlight
  • How-to
  • Example
  • How to
  • Education Directors
  • Storytelling
Tilling the Soil: An Interview with Allison Fine
October 25, 2012
Blog Post

I've been following Allison Fine's work for years, and have so enjoyed how our paths have crossed in the Jewish community in recent years.  Allison is the author of Momentum: Igniting Social Change in the Connected Age, and co-author (with Beth Kanter) of The Networked Nonprofit.  Recently, Allison has been serving as the president of the board at her synagogue, Temple Beth Abraham in Tarrytown, New York.

  • #netnon
  • allison fine
  • case study
  • networked nonprofit
  • president
  • synagogue
  • Jewish Community in the Connected Age
  • Highlighted Person-Org
  • Leadership
  • Board/Volunteers
  • Community Highlight
  • How-to
  • Example
  • Rabbis/Cantors
  • Leadership
  • Org Development
Your Values are Showing: Social Media Policy, pt. 1
September 12, 2012
Blog Post

This post is part of an ongoing series on developing a social media policy for your organization. To download the Social Media Policy Workbook for Jewish Organizations, click here.

The phrase “social media policy” tends to bring a couple possibilities to mind:  

  • Educators
  • Social Media
  • Execs/CEOs
  • Jewish Community in the Connected Age
  • Program Staff
  • How-to
  • Guidelines
  • Org Development
  • Social Media
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People Have a Lot to Say About Where to Buy Challah!
July 18, 2012
Blog Post

  • Educators
  • Social Media
  • Education
  • Jewish Community in the Connected Age
  • Comm/Marketing
  • Highlighted Person-Org
  • Community Highlight
  • How-to
  • Education
  • Example
  • Education Directors
  • Facebook
  • Social Media
Push Yourself from Broadcast to Social
May 31, 2012
Blog Post

I coach many organizations on the social media, helping them to mature their practice and hopefully use these valuable tools to help achieve articulated goals.  What I notice -- and notice a lot -- is that moving from a broadcast mindset to a social one is hard.  Really hard.  I might spend a full hour brainstorming social content with a team from a congregation, and then notice their next 5 posts on Facebook are still about programs and posting links to articles they think folks should be reading.

Instead of talking with members of their community, they're talking at them: read this, check out that.

  • Administration
  • Social Media
  • Execs/CEOs
  • Jewish Community in the Connected Age
  • Comm/Marketing
  • Program Staff
  • Board/Volunteers
  • How-to
  • How to
  • Facebook
  • Facilitation
  • Marketing
  • Social Media
Jewish Values and Social Media - Meta Converastion!
May 22, 2012
Blog Post

This is cross-posted from Miriam Brosseau's "Clips and Phrases" Tumbler.

Here’s the current state of a conversation about social media and Jewish values happening on my Facebook profile. What would you add?

Ok, everybody - favorite Jewish values and/or texts that could potentially relate to social media. And…go!

(Whaddya think, Anita Salzman Silvert, David Paskin, Rabbi Jason Miller, Elizabeth Wood, Carrie Bornstein, Arnie Samlan? Others?)

  • Brosseau
  • policy
  • Social Media
  • values
  • Execs/CEOs
  • Jewish Community in the Connected Age
  • How-to
  • Rabbis/Cantors
  • Education Directors
  • Facebook
  • Guidelines
  • Social Media
  • Strategy
  • Twitter
Measuring the Return on Engagement of Community Commitment
May 21, 2012
Blog Post

Guest post from Debra Askanase, cross posted from CommunityOrganizer2.0

  • Administration
  • askanase
  • return on engagement
  • ROE
  • Execs/CEOs
  • Jewish Community in the Connected Age
  • Comm/Marketing
  • Leadership
  • Program Staff
  • Community Highlight
  • How-to
  • How to
  • Leadership
  • Marketing
  • Org Development
  • Social Media
  • Strategy
P.O.S.T. Planning Worksheet
May 18, 2012
Article

Inspired by the book Groundswell by Charlene Li and Josh Bernoff, Darim has developed the POST Planning Worksheet.  POST stands for PEOPLE, OBJECTIVES, STRATEGY and TECHNOLOGY.  While many jump into social media thinking "Oh, Twitter is the latest hot thing, we should be doing THAT", to use the tool successfully to meet your goals takes a bit more thought.   Creating a plan can be an indepth and complex process, or can be on the back of a napkin.  Either way, asking the right questions in the right order is incredibly helpful. 

  • Social Media
  • Leadership
  • How-to
  • How to
  • Facebook
  • Social Media
  • Strategy
  • Twitter
Social Media: The Illuminated Megillah
March 09, 2012
Blog Post

There’s a lot of buzz about the increasingly image-driven nature of social media. At the forefront of this discussion is the latest hot social network, Pinterest. But it’s not only this virtual pinboard. Everywhere you look, memes are being generated to better marry words and pictures, kinetic typography videos are turning letters into animations, and infographics illuminate otherwise meaningless statistics. Pictures are the most highly engaged content on Facebook. Where is all this coming from?

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