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Social Media Policy Workbook for Jewish Organizations
July 20, 2012
Article

Some organizations jump into social media with great excitement. Others with great trepidation. What we know is that the rules of engagement in social media are in many ways fundamentally different than those of other communication tools we’ve used in the past.  A good social media policy provides clear guidelines as to how staff should represent themselves and the organization when posting and interacting with the community, freeing them up to think more strategically. A social media policy is also likely to help leadership feel more comfortable with the less formal nature of social media by letting them establish boundaries for its use.
Increasing our Reach: Better Posts, More Likes
May 17, 2013
Blog Post

Lander Grinspoon Academy is still fairly new to social media, having just joined Facebook in June 2011. When we were accepted to the JDS Social Media Academy we were both thrilled and overwhelmed. How could we, a small school with no dedicated marketing staff and with only 100 “likes” possibly rise to the huge challenges before us?

Getting Over the Content Hurdle
May 17, 2013
Blog Post

In the winter of 2011 Carmel Academy underwent a name change, as well as a rigorous and successful accreditation process. The name change, in particular, was a unique experience – one that required a great deal of forethought, leadership, careful planning and implementation. With a new branding campaign, a stellar accreditation report and the excitement that electrified our school community, we embraced this as an opportunity to also become part of the social media landscape. Coinciding with our new name and look, Carmel launched four social media platforms: a newly redesigned and robust

Rally for MJDS: A Case Study of Social Fundraising
May 16, 2013
Blog Post

Milwaukee Jewish Day School is a non-diversified school accepting Jews from across the board. We have an excellent education program deeply rooted in tradition and innovation. We have a large emphasis on digital media and technology such as iPads, smart-boards, computer Labs, and a green screen studio. With so many students and parents using technology photo’s and videos have never been so important.

We’ve always had an Annual Campaign, but for the first time as a result of the Social Media Academy we decided to try something different, and accept donations online.
Making it Kosher: Helping Our Day School Ambassadors to Embrace Social Media
May 16, 2013
Blog Post

As the largest coed Jewish day school in Baltimore – and the area’s only community day school – we have made significant progress this year harnessing the power of social media to share key messages with our current and prospective families. We have increased our Page “likes” over 33 percent, and have created some great content, including a number of creative videos that have “gone viral”. We are posting regularly with engaging content, using a warm and friendly voice, and our page stats reflect the growth in our audience and their interest in our page.
Power of Pictures: Lessons from the Jewish Day School Social Media Academy
May 09, 2013
Blog Post

We knew before joining the Academy that Facebook could be a great way to reach our parent body, but we just weren’t getting the response we knew was possible! Our first step after joining the Academy was to switch our Facebook profile to a page so that we could garner more likes from our parents and the broader community. Then we started thinking about what content would create the most buzz…
Carefully Curating Content
May 09, 2013
Blog Post

 
Using Social Media Measurement to Get Up and Running
May 03, 2013
Blog Post

As a participant in the 2012-2013 Jewish Day School Social Media Academy, Solomon Schechter School of Queens (SSSQ) was able to jump onto the social media train with a tremendous amount of support and guidance. Being a beginner in the social media arena (we did not have any social media presence), we found the importance of creating a content calendar to be paramount in establishing, maintaining and expanding our momentum on Facebook, and a valuable quantitative way of measuring our success.
A Meta Learning Curve: Social Media to Promote a Blending Learning Day School
May 03, 2013
Blog Post

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development. 

I figured between having a Facebook account and teenage daughters, I would be ahead of the game in this process.  Yet even with my familiarity with social media tools, participating in the Jewish Day School Social Media Academy really put me into the shoes of our students. 

This Shul Will School You on Facebook
May 02, 2013
Blog Post

Originally published on Clips and Phrases
Leveraging an Internal Editorial and Social Media Calendar
April 19, 2013
Blog Post

One of the key takeaways from the Jewish Day School Social Media Academy is the importance of being organized with your social media, website stories and respective school themes. As a result, Gann Academy created an internal editorial calendar between the Director of Marketing Communications and the Web and Social Media Specialist.

This Google calendar, which can be accessed, edited and modified by both users, has been beneficial because:
Shabbat Unplugged
April 16, 2013
Blog Post

Devorah Heitner, PhD is an experienced speaker, workshop leader and as founder of Raising Digital Natives, is a consultant & expert on the research on kids + media.
CJDS Bar Mitzvah: Not just a social event—A social media event!
April 10, 2013
Blog Post

The 20 schools in the Jewish Day School Social Media Academy have been working on social media and social fundraising projects this year.  This post is part of a series of posts by the participating schools as they share their work, design and learnings.

The Charlotte Jewish Day School is now in our 13th year as a community day school and we are going to celebrate in a very 21st century way.
Designing for Social: Nefesh b’Nefesh New Contests
March 14, 2013
Blog Post

Marketing is one thing.  Designing intentionally for social engagement is another thing all together.   This is a story of a very fun creative process that has resulting in two contests announced this week.
Surprisingly Easy to Quit My Synagogue
March 13, 2013
Blog Post
This blog is crossed posted from Living Lomed.

I belonged to a synagogue for twenty years. This year we made the decision not to rejoin. The reason? I was feeling less connected to a place that was putting control over choice. Concretely: Leadership would not permit the Shabbat morning prayer class I had attended for the past eight years to continue on a weekly basis. We could hold the class twice a month, but not every week.
The Neverending Haggadah
March 12, 2013
Blog Post

Every Passover, Jews around the world gather at the Seder table to re-tell one of the greatest stories ever: the Jewish Exodus from Egypt. As much as we love tradition, this year we are giving the Seder ritual a new twist—and we want you to join us!

So, how will this Passover be different from all other Passovers?
Storify: A University of Wisconsin Case Study
February 08, 2013
Blog Post

Connecting: An Explicit Goal of Program Directors
January 09, 2013
Blog Post

Guest post by Laura Intfen, Member Services Coordinator at Congregation Beth Torah in Overland Park, KS
Project Mishpacha
December 03, 2012
Blog Post

You know how it’s always the best TV shows that get cancelled

"Have We Met Yet?" The Power of Casual Conversation for Organizational Engagement
December 03, 2012
Blog Post

Cross-posted from Deborah's weekly enewletter and column in the New York Jewish Week.