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Jewish Day School Social Media Academy 2012-13
July 10, 2012
Article

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.  

The full Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school. We've selected a cohort of 20 schools to matriculate through an intensive training, coaching and project-based curriculum during the 2012-13 academic year. 
Increasing our Reach: Better Posts, More Likes
May 17, 2013
Blog Post

Lander Grinspoon Academy is still fairly new to social media, having just joined Facebook in June 2011. When we were accepted to the JDS Social Media Academy we were both thrilled and overwhelmed. How could we, a small school with no dedicated marketing staff and with only 100 “likes” possibly rise to the huge challenges before us?

Getting Over the Content Hurdle
May 17, 2013
Blog Post

In the winter of 2011 Carmel Academy underwent a name change, as well as a rigorous and successful accreditation process. The name change, in particular, was a unique experience – one that required a great deal of forethought, leadership, careful planning and implementation. With a new branding campaign, a stellar accreditation report and the excitement that electrified our school community, we embraced this as an opportunity to also become part of the social media landscape. Coinciding with our new name and look, Carmel launched four social media platforms: a newly redesigned and robust

Making it Kosher: Helping Our Day School Ambassadors to Embrace Social Media
May 16, 2013
Blog Post

As the largest coed Jewish day school in Baltimore – and the area’s only community day school – we have made significant progress this year harnessing the power of social media to share key messages with our current and prospective families. We have increased our Page “likes” over 33 percent, and have created some great content, including a number of creative videos that have “gone viral”. We are posting regularly with engaging content, using a warm and friendly voice, and our page stats reflect the growth in our audience and their interest in our page.
Harkham Hillel Hebrew Academy's Social Media Journey
May 15, 2013
Blog Post

Harkham Hillel Hebrew Academy is grateful to be participating in the JDS Social Media Academy to advance the social media initiatives of our school. Hillel's Facebook page has been updated with a new image congruent with the current branding of the school. Extensive efforts are underway to reach out to our current parent body, generations of Hillel alumni, and the greater Hillel community of supporters to create a culture whereby use of Facebook, Instagram, and Twitter will become the new norm. 
Power of Pictures: Lessons from the Jewish Day School Social Media Academy
May 09, 2013
Blog Post

We knew before joining the Academy that Facebook could be a great way to reach our parent body, but we just weren’t getting the response we knew was possible! Our first step after joining the Academy was to switch our Facebook profile to a page so that we could garner more likes from our parents and the broader community. Then we started thinking about what content would create the most buzz…
A Meta Learning Curve: Social Media to Promote a Blending Learning Day School
May 03, 2013
Blog Post

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development. 

I figured between having a Facebook account and teenage daughters, I would be ahead of the game in this process.  Yet even with my familiarity with social media tools, participating in the Jewish Day School Social Media Academy really put me into the shoes of our students. 

The Neverending Haggadah
March 12, 2013
Blog Post

Every Passover, Jews around the world gather at the Seder table to re-tell one of the greatest stories ever: the Jewish Exodus from Egypt. As much as we love tradition, this year we are giving the Seder ritual a new twist—and we want you to join us!

So, how will this Passover be different from all other Passovers?
Jewish Journey Photo Books: Capturing Positive Jewish Memories
November 12, 2012
Blog Post

I was thrilled to be accepted into the Social Media Boot Camp for Educators.
Adventures in Learning: Matan and Darim Go Viral
October 04, 2012
Blog Post

Over the past six months Matan, founded 12 years ago, launched the inaugural Matan Institutes for Jewish Educators.  In March, 18 Education Directors came together for two days of intense learning related to Jewish special education; in August, 40 congregational school teachers spent one day with Matan learning how to make their classrooms accessible to all learners. 
Beyond Tactics: Taking on Social Media Strategy and Networked Culture in the Jewish Day School Social Media Academy
September 05, 2012
Blog Post

There are three pillars required for advancing a networked strategy and maturing a school’s use of social media:  Strategy, tactics and culture. 

 
Teaching Jewish History Isn’t Rocket Science—Or Is It?
August 28, 2012
Blog Post

Ed. Note: Adapted from a presentation given at YouthCon 2012. This post is cross-posted from the JTA Digital Archive.

 

Can you guess what's going on in this black and white photo?

It's a self-portrait taken by a robot millions of miles away in the year 2012.

Jewish Day School Social Media Academy 2012-13
August 01, 2012
Article

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.  The Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school.
Just Do It-Getting Over the Integration Hurtle
July 23, 2012
Blog Post

As a newly minted “Technology Integration Educator” in my community, I’m struggling with the definition of my job title.  What does the phrase “technology integration” really mean? How do we integrate technology?  I can’t help but wonder if, when the overhead projector, or the radio, or even the blackboard for that matter, were introduced into the world of education, taskforces and positions were created to explore how to “integrate” these new technologies.  I think not. 

Becoming the Leader of a Networked Nonprofit: The Jewish Enrichment Center
July 19, 2012
Blog Post

Right before Thanksgiving, Caren Levine (Darim’s Learning Network lady extraordinaire) suggested that I write a blog post about how we think about out work at the Jewish Enrichment Center as a networked nonprofit. We are not a networked nonprofit, I thought. At least not yet. But now, months later, I can see that we’ve come a long way.
People Have a Lot to Say About Where to Buy Challah!
July 18, 2012
Blog Post

Drum Roll Please*... Announcing Our New Cohort of Educators
June 12, 2012
Blog Post

Darim Online is thrilled to announce our 2012-2013 cohort for our Social Media Boot Camp for Educators. The Social Media Boot Camp for Educators is a year long experience for Jewish educators and Jewish educational organizations to help them advance their use of social media for marketing, communications, family engagement and curricular uses.  The program has been generously funded by the Covenant Foundation since 2008.
Professional Learning at Your Fingertips
August 30, 2010
Article

Originally published in URJ: Technology at the Center. Spring 2009
Open Learning, Open Content: Emerging Trends in Education
August 30, 2010
Article

Originally published in RAVSAK's HaYidion. Spring 2010

Social media and Web 2.0 resources can facilitate the ways in which we create and share educational resources. There is a developing trend towards a new openness in learning regarding access to people, content, and other resources. The power of new social media lies in its ability to help forge connections between people and other people, ideas, resources, and content. Characteristics of this new learning culture include transforming information and resources, creating one’s own resources and building on others, developing and participating in personal/professional learning networks, and personalized learning.