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This Shul Will School You on Facebook
May 02, 2013
Blog Post

Originally published on Clips and Phrases
The Best Advice Facebook Ever Gave Me
April 26, 2013
Blog Post

Originally posted on Clips and Phrases.

Well, not Facebook per se, but the fantastic, smart, and savvy folks on it. In short, I was preparing for a panel on social media marketing and put the following question out to my peeps:

"What's one thing you think is critical for (Jewish, nonprofit) social media marketers to know, do, or avoid?"

And here are the answers I got, divided into handy-dandy categories for your reading pleasure.

It’s Social Media, So…Be Social:
A Post-P.O.S.T. Post - Strategic Thinking Case Study
February 21, 2013
Blog Post

This blog post is a reflection on something that hasn’t happened yet.  Whoa.

The reason I can do this is because of the remarkable opportunity I currently have as the Network Weaver for a project of The Jewish Theological Seminary’s William Davidson Graduate School of Jewish Education called “ReFrame.” And because I decided to use the POST model for my network weaving and marketing plan.
Tending Your Social Networking Garden
November 15, 2011
Blog Post

Trying to get your community or organization engaged in networking through social media, but running into roadblocks with colleagues who aren’t quite there yet? Instead of getting frustrated over what’s not working, what’s not growing, let’s refocus.
Making Facebook Groups Rock
October 07, 2011
Blog Post

Facebook groups have changed a lot in the past year or so, and they're more powerful than ever. Here are some helpful hints to make your Facebook group a truly vibrant platform: Maximizing group features for networking and engagement: Tagging individuals in posts. This is an excellent means of publicly introducing two (or more) folks within your group. Include bragging rights - what makes these members unique? Give them a question to explore together, and encourage the dialogue. This means you have to know your group - who they are, what they're up to, what they need, etc. Think:
#SM4NP Wrap-Up: Uncomfortable Transparency and Practical Optimism
September 07, 2011
Blog Post

This year's Social Media for Nonprofits conference in New York wasn't actually about social media.* It was about values and personality. Two ideas in particular stood out - uncomfortable transparency and practical optimism. Here's how they came through...

Uncomfortable Transparency:

On charity:water’s fourth birthday, the young nonprofit celebrated by live-streaming an ambitious new drilling project…and failed.
The Discomfort of Learning
September 07, 2011
Blog Post

My 7 year old son has been learning how to ride a 2 wheel bike. Over the past several weeks his attitude has shifted from excitement to intimidation to frustration to despondence and back again. He got in a bad mood when we suggested practicing, blamed the bike for malfunctioning, and claimed a slightly skinned knee prevented him from any further effort. At one point he screamed, "I quit!", which prompted our older neighbor (rocking on her porch swing) to call out, "No, Eli, never give up! You'll get it!".
The Value of a Social Media Policy
September 07, 2011
Blog Post

Consider the following tale: Gloria works for a large and respected nonprofit organization. She tweets occasionally for the organization, but also has a personal account. One day, in an innocent slip of the fingers, she tweets about drinking at a party from her work account instead of her personal one. Not registering the error, she finishes her day as usual. June’s colleague suddenly starts fielding messages from the organization’s constituents about the, ahem, unexpected tweet. How should he react? Or perhaps this little story will capture your fancy: Tom recently Googled his organization and found that there were several blogs discussing a project his team was implementing.
Avi Chai Foundation Gets Social
April 15, 2011
Blog Post

Cross posted from Allison Fine's blog, A Fine Blog In partnership with my friends at Personal Democracy Forum, I have had the great pleasure of working with the Avi Chai Foundation since last May. Our engagement has two sides; working with the foundation staff to help them use social media, and developing efforts to strengthen the ability of their grantees and community, particularly Jewish day schools, to become more adept at using social media to build and strengthen their own networks. The foundation has been very courageous and forward thinking about using social media.
It's Our Birthday - Party Favors For Everyone!!
October 20, 2010
Blog Post

[caption id="attachment_1331" align="alignleft" width="240" caption="Photo credit: camnjeanaccess on flickr"] Flicky user camnjeanaccess[/caption] We're 10 years old and positively giddy about it! To celebrate, we are giving out gifts throughout the year! We cordially invite you to our upcoming webinar, Foundations of Social Media, Oct. 19th, 1-2pm ET. This free event is open to everyone -- Darim members and those who are not yet members.