Editors note: We often use this blog to highlight the wisdom and experience of those within our network. Isti Bardos is the Communications Director at Temple Israel in Memphis. On a recent webinar he was giving great advice to those getting started on Instagram, and we asked him to share some tips that make his Instagram efforts successful.
A picture is worth…Yup. We all know.
I would argue, however, that pictures – and videos – are worth much more than words, 1,000 or not. Imagery evokes feelings, creates empathy and fosters meaningful, lasting relationships. Isn’t that what our work in congregations is all about: building community and lasting relationships?
Video matters. It grabs more attention, tells a story more effectively than text, is easily sharable on social media channels, and can be a conversation starter (how many times have you said to a friend, "have you seen that TED Talk about ..."?)