As organizations invest in building online networks and deeper engagement with constituents, we constantly need to refocus on how that engagement leads to mission-centric action. It’s not just enough to have eyeballs, or even likes. What does it look like to design and implement an online strategy that has on the ground impact? Specifically, how
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Two Facebook, or not two Facebook? That is the question
When I started working as a Rabbi in 2009, there were a number of decisions that I had to make: Would I be Rabbi Danny or Rabbi Burkeman? Would I wear a suit every day? And would I set up a professional Facebook account? According to Facebook guidelines, a person is only supposed to have
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Leichtag Foundation Social Media Boot Camp, September 2014
See3 Communications and Darim Online presented a one-day intensive Social Media Boot Camp at the Leichtag Foundation Ranch, to help over 70 representatives from a very diverse collection of local Jewish communal organizations learn about the social media landscape and develop specific skills to advance their work. The following are resources from the September 15,
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Elul: The Season of Reflection & Iterative Planning
Transitions are always a time for reflection, regrouping, and looking forward. When a leader retires, the organization must take stock of where they are at, and what they need for the next era. When a child starts the new school year, parents reflect on how far they’ve come and what milestones they’ll achieve this year.
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Top 5 Soft and Fuzzy Social Media Lessons
The most valuable mile marker of an organization’s social media maturity is how they integrate the tools, content and social experience into their organization’s operations and overall strategy. Technology (of any sort) shouldn’t just be layered on top of status quo operations, and it isn't actually about the technology. Leaders must be insightful about what
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Lessons Learned: Social Fundraising is Social
Editor's note: The Jewish Day School Social Media Academy was a year long program to support schools in developing social media skills and applying them to various areas of their work. The social fundraising project encouraged schools to launch social campaigns to raise funds which would be matched by the AVI CHAI Foundation. Schools designed
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Amplify Your Message
We recognized that despite a healthy number of likes on our Facebook page for a school of our size, the engagement with our page was not where we wanted it to be. We also recognized that we couldn’t make the progress we wanted with just more staff effort – especially considering there are only 3
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Experimenting with Facebooks Boosted Posts
This blog post is part of our series from schools participating in the Jewish Day School Social Media Academy. Our participation in the Jewish Day School Social Media Academy inspired our Marketing Department at Golda Och Academy to tweak our social media strategy and one of the most exciting trials was our experimentation with boosted
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Finding Our Social Media Compass
The Jewish Day School Social Media Academy exceeded all of our expectations and in many ways has taught us “how to fish.” We still have work to do in terms of our policies, our long-term goal-setting, and the benchmarks we want to set for ourselves, but we now have a direction and a pretty sweet
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Teacher Ambassador Initiative
The Leo Baeck Day School has been part of the 2013-14 cohort of the Jewish Day School Social Media Academy. In this blog post, they share lessons learned and plans for the future based on their experience. In the new school year next fall, we will boost the priority given to Word of Mouth marketing
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