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Blog

Learning to “Like” Facebook

June 13, 2013
Miriam Heller Stern, Ph.D., The Graduate Center for Education at American Jewish University

 

“How do you get people to ‘like’ you?” is not usually a question of much concern to a group of academics, but that’s exactly the challenge we took on when our team at American Jewish University’s Graduate Center for Education endeavored to create a new communications channel to expand our online community of alumni, students, colleagues and friends through Facebook this year. Without a communications department or dedicated staffer to build our social media presence, it’s been hard to consistently lean in to our Facebook ambitions without getting carpal tunnel. That being said, we’ve come away from Darim’s Social Media Boot Camp for Educators with some great strategies for managing and promoting the page, with the valued input of our fantastic coach Debra Askanase:

1) Develop and implement a content calendar.

2) Keep experimenting with different kinds of content, and check the analytics regularly to monitor what the fans want.

3) Based on #2, we discovered that our fans love and share photos, videos and announcements of awards the most.

4) Post regularly and consistently to keep up the flow of traffic.

5) Don’t feel sheepish about buying likes (which we haven’t tried yet).

While we are proud of what we have developed so far, a challenge is that there are members of our community missing out on our shiny new vehicle for sharing content, good and welfare and relevant education news and links. Not all of our constituents (alumni and Jewish education professionals) are on Facebook. Not everyone who is on Facebook uses Facebook for professional interests. Not everyone who is on Facebook checks Facebook. And so on.  We are still wondering: how many of our constituents use Facebook for really engaging with professional content?

Personally, I entered Darim’s Boot Camp committed to a pretty solid boundary between the personal and professional when it came to Facebook, resisting the invitations to post professional content and reserving my Facebook use for sharing photos of my kids with actual friends and (and viewing photos of their kids). Now I’m kvelling over the latest accomplishments of our students and alumni, sharing education news items and op-eds of interest, reflecting on the teachers who have inspired me, and posting photos of my students and campus, all with a couple of quick clicks on the Pages Manager app on my droid.  My new use of Facebook has become a vehicle for work/life integration in surprising ways.

So after a few months of work, the Graduate Center for Education’s Facebook page now bears the unique stamp of our learning community and the personalities and professional interests of the faculty leadership. We discovered that Facebook is a medium that can easily convey our institutional culture of intellectual curiosity, passion for creative education, sincere caring for members of our community and deep appreciation for the hard work and commitment of educators. We can be serious and playful in one space.

We’re a boutique graduate school of education, and we take a lot of pride in the warm and nurturing yet rigorous and professional learning culture that defines the “in-person” experience of being an AJU student. With the help of the Darim Social Media Boot Camp, we have slowly begun to transmit that culture online through our Facebook presence. Our next step is to share the love with an ever-growing circle of fans! You don’t have to be an AJU affiliate to join; anyone passionate about Jewish education can “like” us at www.facebook.com/educationmasters.AJU.

 

Dr. Miriam Heller Stern is Dean of the Graduate Center for Education at American Jewish University. Follow her on twitter @mirhstern. The Graduate Center for Education participated in the Social Media Boot Camp for Educators, a year long program generously funded by The Covenant Foundation.  This series of blog posts this spring chart the learnings of the 10 teams in this year's cohort.

 

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Using social media to enhance student learning

June 10, 2013
Derek Gale, Director of Communications, Bernard Zell Anshe Emet Day School

Q: What do you get when you cross a former social media nerd turned marketing guy with a couple of tech-savvy teachers and instructional technology coaches, plus an expert at integrating social media technologies into Jewish education?

A: A toolkit of social media case studies highlighting how teachers can use common social media and Web 2.0 tools and technologies to facilitate student interaction, collaboration and learning.

At Bernard Zell Anshe Emet Day School, a community Jewish day school in the city of Chicago, we came into the school year with a healthy knowledge of what social technology tools were out there and a thought that we'd like to identify a few of those tools for widespread teacher and student use. Thanks to our participation in Darim Online's Social Media Boot Camp for Educators, we're heading out of the school year with some key technologies identified and faculty members who have designed learning experiences around those technologies that are scalable across the organization. In fact, after some in-house professional development, we already have teachers trying new things that have worked in other teachers' classrooms.

Specifically, we've recognized the power of simple platforms including Twitter, Skype and YouTube to both facilitate interaction within our school community (among students and teachers, for example) and to facilitate interaction with students, classrooms and experts in other states and countries.

A handful of case studies highlight how our faculty members have used these technologies to drive cross-cultural communication, collaboration and learning. If you've never heard of or conducted a Twitterview, or an author-Skype session or mystery-Skype session, or if you've never Explained Everything via a Youtube "flipped classroom" video, we can help...

These things don't just sound fun—they are fun, and, per the title of this blog post, they enhance student learning. Once teachers see what these tools can do and hear from colleagues about the excitement created around learning by incorporating these technologies, we're pretty sure they won't hesitate to try their hands with social media. Here at BZAEDS, after hearing from another faculty member at a professional development session about an eighth grade / author Skype session, one of our third-grade teachers set up an author Skype for her students, much to their excitement and enjoyment.

So if you'd like to hear more about our success with a social media toolkit of case studies, or read more about any individual case study and see photos or videos that accompany these, please don't hesitate to reach out to that former social media nerd (if you check my Twitter timeline you'll see how rarely I use it anymore--even Facebook is no longer a regular thing)—he's here to help!

Derek Gale is the Director of Communications at Bernard Zell Anshe Emet Day School in Chicago.  They participated in the Social Media Boot Camp for Educators, a year long program generously funded by The Covenant Foundation.  This series of blog posts this spring chart the learnings of the 10 teams in this year's cohort.

 

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80-20: Work on Whatever You Want

June 10, 2013
Miriam Esther Wilhelm, Head of School, Stanford Eisenberg Knoxville Jewish Day School.

Netbooks, Document Cameras, Google Apps, Educational Apps, Student blogs, we floated all of these ideas around as we tried to come up with where to focus our technology training this summer. There are so many opportunities it is often overwhelming. With training being a fundamental component of our technology plan at the Stanford Eisenberg Knoxville Jewish Day School, we struggled to determine a school wide technology goal for the coming year. As we spoke and brainstormed, inspiration from the NAJDSC, and our recent participation in the Darim Online Jewish Day School Social Media Academy came together, and an idea formed based.

One of the famous benefits of working at Google is the 20 percent time program. Google allows its employees to use up to 20 percent of their work week at Google to pursue special projects. That means for every standard work week, employees can take a full day to work on a project unrelated to their normal workload. At Hewlett-Packard, 3M, and Google, "many" of their best and most popular products come from the thin sliver of time they granted employees to work on whatever they wanted to.

We decided that instead of us choosing a school wide goal we would allow each teacher to choose a technology based project that they’d like to implement in their classroom. We’d take the money we would have spent training and pay our teachers to spend the time to research, create and implement a project that they were passionate and excited about. We have a treasure of knowledge, experience and skill amongst our staff and with so many learning opportunities readily available on the internet we know we will have a rich, informative and exciting journey. The program has no outcome benchmarks but process requirements. The focus is on the experience. Because we are offering the freedom to “work on whatever you want” we are also offering the freedom to fail, without failure there can be no innovation or true experimentation. Regardless of whether the project plays out as we hope it to we know there will be valuable lessons learned from the process.

In addition to choosing and implementing a project there will be a reflective and reporting process where teachers will reflect, share and teach each other about their project and what they have learned. Not only will teachers benefit from their projects and experience they will learn from everyone else’s research and projects. And at the end of the project we will have a staff where each teacher is well versed and experienced in different areas of technology and available to support each other in their area of expertise.

Miriam Esther Wilhelm is the founding Head of School at the Stanford Eisenberg Knoxville Jewish Day School. She has enjoyed the journey of taking the school from a start up to a growing and thriving Jewish Day School.
 
The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development. The 2012-13 nationwide cohort of 20 schools was generously supported by The AVI CHAI Foundation.  Each of the schools will be sharing insights from their experience through blog posts here this spring with the tag #jdsacademy
 
The 2013-14 cohort is currently in formation. If your school or community is interested in more information, please contact Lisa Colton.
 

 

 

 

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See3C: Scheck Hillel Reinvents, Stays Connected

June 09, 2013
Jenna Kraft, Scheck Hillel Community School, North Miami Beach, Florida

 

As a school who strives to be on top of the latest and greatest forms of social media, this year was the time for Scheck Hillel Community School to explore one of the most popular outlets used today: Instagram. With one click on the app, you can quickly see what is going on around campus and in classrooms. In the past, Scheck Hillel has used Facebook and Twitter to reach out to the community and share what is going on at school. Now we have taken the jump not only with a school account (@eHillel) but also individual classroom accounts to reinvent photo sharing, making it easy for families and students to stay connected. Instagram also links to other forms of social media such as Facebook, Twitter, and Tumblr. This allows our followers to branch out and explore eHillel across the social media world.

instagram.jpgIn the classroom, Instagram has taken a different turn. Students as early as third grade are excited and eager to explore the social media world with their iPods, iPads, and iPhones. What better way to do it than linked to school! With followers in many grade levels, we are sharing our classroom with the rest of campus. Parents are slowly but surely starting to follow and engage in Instagram by liking and commenting on photos. Siblings and former students are among our greatest followers, and are encouraging their teachers to jump on the bandwagon.

photoclose.jpgAs a third grade teacher, I was unsure of how Instagram would impact my class. Would parents be interested? Would students want to follow their class?  My worries were quickly erased as I have only seen a positive response! Students are excited to be involved in writing captions, adding filters, and creating appropriate hashtags to share our photos. Another third grade teacher was persuaded to create a page when her students started to follow my class page @see3c. She found that her students were eager to get involved as well. Teacher Jennifer Cohn, @3bpics, says “Students are commenting on photos after school. It gives them a chance to go back and reflect on what was happening in school that day.” Scheck Hillel’s third grade was recently empowered with a couple iPads for each class, so the students can get involved with our Instagram page more easily. It has become a class activity and the students are deciding what is important to share with our friends in the community. We look forward to sharing our achievements as we engage more teachers and classes to connect to social media!
 

Jenna Kraft is a Grade 3 teacher at Scheck Hillel Community School in North Miami Beach, Florida. Taking a lead beyond the classroom, she recently co-authored Scheck Hillel’s Social Media Guidelines & Policy with the School’s Advancement department.

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development. The 2012-13 nationwide cohort of 20 schools was generously supported by The AVI CHAI Foundation.  Each of the schools will be sharing insights from their experience through blog posts here this spring with the tag #jdsacademy
 
The 2013-14 cohort is currently in formation. If your school or community is interested in more information, please contact Lisa Colton.

 

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Contractually Blogging: Maturing Systems in a Congregational School

June 07, 2013
Miranda Winer and Dina Eliezer, Shearith Israel in Dallas, TX

Shearith Israel is a conservative congregation in Dallas with a strong religious school, approximately 200 students.  We have pre-k-10th and we are in the midst of developing a HS component through 12 grade back into our program. 

The biggest challenges we face are related: apathy and communication.  Over the last couple of years we have tried to address both of these issues.  Each of our teachers was required to communicate with parents on a bi-weekly- monthly basis, giving them information about what their children were experiencing in the class. 

We also have a weekly newsletter from the school, but this is more general information, and not usually specific to classes. We also decided last fall to use a text system for updates for parents: Remind 101.  We had many parents sign up for this- but not all. 

Ellen Dietrick has been our mentor in the Darim Social Media Boot Camp for Educators, and she has guided us through various explorations.  Each year Dallas has a Yom Limmud- day of learning where all of the educators come together and this past fall one of the featured presentations, from November Learning www.novemberlearning.com , was about tech in the classroom, featuring Twitter.  So we eagerly joined Twitter as luddites.  Ellen helped us explore what to do with it, but learned that our best bet was to set up blogs for our classrooms.  This would be a better focus for students, parents, and even our teachers to interact with and learn from each other.  Back in February we presented this idea to our teachers at a professional development session.  At first they were reluctant, but they grew very interested when they found out about the various ways to communicate, engage and share the content of what goes on in their classrooms.

Showing the various steps of the learning process, as well as what the students take away for it will definitely serve the students better, and help their parents understand and hopefully engage them and us a bit more.  We decided to make this compulsory as of the coming school year and it is written into the teacher contracts that they need to submit a post each week we have school.  At this point we are exploring whether to use the template we created on Blogger or to invest in using Edublogs (which is part of Wordpress).  We are very excited about this and will be suspending our weekly newsletter that we send using Constant Contact in lieu of this improved and interactive tool.  I am already thinking about who will be our ‘plants’ on the blog- hoping to quietly designate parents to generate/comment on posts to build and keep the conversation going.

We should tell you as well that back in the fall as part of a separate grant, we began creating a teen Israel blog which is a blog about Israel by teens, for teens.  This has been a great learning experience for the teens and the professionals working on this project. 

In addition, we are fortunate to have smartboards in our classrooms, as well as iPads for teacher and student use.  Our students have been working to create apps…. Now we can actually tell the world about this and use them to enhance our blog communications.

We hope that this project will improve parent communication, as well improve the students’ engagement with what they are learning.  We want to thank Ellen Dietrick for her assistance and Darim and The Covenant Foundation for the opportunity to make our school a better learning environment.

 

Shearith Israel participated in the Social Media Boot Camp for Educators, a year long program generously funded by The Covenant Foundation.  This series of blog posts this spring chart the learnings of the 10 teams in this year's cohort.

 

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